THE FACTS ON CLAUS.COM
Who: Claus.com, the #1 holiday entertainment website for kids, parents (and grandparents!).
What: The world’s most popular Christmas website, brings its holiday traditions to cyberspace at www.claus.com.
Kids and parents can gather around the computer to do favorite holiday activities such as watching original Claus.com web toons; singing alongs with elves: SugarPlum Mary and Shinny Upatree; playing with Santa’s amazing Magnetic Kinetic Toy-Making Machine; sending e-mail to Santa and getting an e-mail back; getting the Village news each day in the Polar Post, visiting Santa’s house and Mrs. Claus’s Kitchen, learning how to make Santa’s favorite belly-warming recipes and many games, activities and crafts. Claus.com is created by Spunky Productions, a division of Universal Digital Communications.
Perennial favorites on the holiday web site include the Santa Spotter, which lets children follow Santa’s travels on Christmas Eve and gauge how close he is to their house. Kids, politicians and celebrities may also want to click on the Naughty or Nice O-Meterä to check their status with the main man of the season, Santa.
Claus Books: New Addition This Year!
1) Mrs. Claus’s Very Merry Christmas Book shares fun recipes, crafts and activities sure to get families in the festive mood. Nobody knows Christmas cooking and activities like Mrs. Claus. Her colorful book is full of fun for the whole family.
2) Santa Spotter Turning Wheel let’s kids track Santa without being online. This portable version of the Santa Spotter is the only one of its kids and allows a child to track Santa as he gets closer and closer to their house. It also tells them how many cookies Santa has eaten and how many glasses of milk he’s consumed.
Enhanced Areas to Claus.com 2002:
1.)
Santa’s Sleigh PhoneÔ lets kids call Santa by phone while he is on his sleigh on Christmas Eve. The
experience includes 4 calls to get the latest update on how close Santa is to the child’s house and how many cookies he’s eaten. Parents initiate the calls and enter their zip code, which the system uses to determine the actual time in the calling area. Santa’s message to the child is based on that time, so the child will hear how Santa is getting closer and closer to their house. The 4-call experience will cost $4.95, with Claus.com donating a portion of the proceeds to the Starlight Children’s Foundation. Parents can begin ordering the service the end of November.
2) Mrs. Claus’s Kitchen is a favorite hang out for the big guy in red. Here kids and parents will find Santa’s favorite recipes like, “White Christmouse”, “Tommy the Tomato-nosed Reindeer”, “Santa Shake”, “Santa Kisses” and more. Kids can also see what recipes energizes and motivates Santa’s Reindeer for their big flight journey.
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New fun has been added throughout Santa’s Village, such as:
· Watch original Claus.com Web cartoons
· Get an Honorary Elf Diploma in Elf School
· Sing along with elves Sugar Plum Mary and Shinny Upatree
· Elfinize a Chevy van with wild colors and cookie wheels
· Play with Santa’s amazing Magnetic Kinetic Toy-Making Machine
· Send an e-mail to Santa and getting an e-mail back
· Read the weekly Village news in the Polar Post with Sugar Plum Mary and Barbie
· Visit Santa’s house and play games
· Order Mrs. Claus’s recipe book and the “Santa Spotter” wheel
· Shop to find holiday goodies for every member of the family.
When: November 1 – Dec. 31, 2002.
On “Christmas Eve” December 24th only: Claus.com and the Starlight Children’s Foundation are bringing Santa’s Sleigh Phone back by popular demand this season. This exciting addition to Claus.com lets kids call Santa directly by phone while he is on his sleigh on Christmas Eve.
Where: www.claus.com
Awards: BrandWeek’s Best Use of New Media Lycos Top 5% of Web
Yahoo and AOL pick of the Week Bell Atlantic Best of the Net
USA Today recommended site Child-Safe registered with RSACi
Safe Surf Rated
Traffic:
During 6-week holiday period
/Visitors
/ Page Views2001 Traffic / 7.9 million / 50 million
2002 (projected Traffic) / 10 million / 70 million
2001 Partnership/Sponsors: Universal Studios, Chevrolet, Keebler, and Starlight Children’s Foundation
2002 Partnership/Sponsors: Chevrolet, Mattel, AOL, The U.S. Post Office and Starlight Children’s
Foundation
Cost: All interactive features on the wwebsite are free. Santa's Sleigh Phone costs $4.95 for a 4-call experience,
with Claus.com donating a portion of the proceeds to the Starlight Children’s Foundation.
Artwork: Screen shots and other graphics are available by calling Spunky Productions at 419.524.4330
Online Media Kit: Claus media kit is located online at: www.spunkyproductions.com/clauspr.html