Monday
Standard
S3C3PO3. Describe the intended effect of persuasive strategies and propaganda techniques (i.e. bandwagon, peer pressure, repetition, testimonial, transfer, loaded words) that an author uses.
Objective
SWBAT define persuasive strategies and propaganda techniques.
SWBAT define 8 persuasive strategies.
SWBAT identify 8 persuasive strategies in visual images.
Materials
Key Points / · Persuasive Technique= tools that writers use to persuade their audience to do something or believe something.
1. Bandwagon/Peer Pressure = persuades audience to do or believe something because EVERYONE is doing it.
2. Testimonial/Big Names = using words of an expert or famous person to persuade an audience
3. Loaded Words = persuades an audience by using words that seem either more positive or more negative
4. Pathos/Emotional Appeal = words or phrases that persuade the audience by stirring emotions in the reader
5. Logos/Research = using logic, numbers, facts, data, scientific research, and graphs to support your stance
6. Ethos = making yourself seem trustworthy and believable
7. Kairos = building a sense of urgency for your cause
8. Hyperbole = extreme exaggeration
Opening / http://www.youtube.com/watch?v=M6c7jNIFuAE
What does Shaq really know about tacos? What is the commercial trying to make you do/buy/believe? How? / YouTube videos
INM / NOTES: Key points with Guided Notes
MODEL: Think Aloud identifying persuasive strategies / Guided Notes
ppt
GP / SMALL GROUPS: Kagan Strategy: Showdown
Students work in groups to identify the persuasive strategies of images.
Give directions. / Showdown cards and worksheets
IP / INDEPENDENT WORK:
Students work independently to complete independent practice worksheets, which serves as exit slip (assessment). / Independent practice worksheet
Closing / SMALL GROUPS:
Shrek walks through our classroom door. He’s curious about what you’ve just learned today. What would you tell him if you could only say 3 sentences? / paper, pencil
Homework / Find 1 example of a persuasive technique to bring to class and discuss. If you can’t bring the actual ad, then bring a description.
Persuasive Technique= tools that writers use to persuade their audience to do something or believe something.
Technique / Definition / Example
1. Bandwagon/
Peer Pressure / persuades an audience to do or believe something because EVERYONE is doing it. / All the 6th graders are voting for Billy.
2. Testimonial/
Big Names / using words of an expert or famous person to persuade an audience / Gatorade is Michael Jordan’s sports drink of choice.
3. Loaded Words / persuades an audience by using words that seem either more positive or more negative / Cleans even the toughest, grimy, baked-on food from pots and pans.
4. Pathos/
Emotional Appeal / words or phrases that persuade the audience by stirring emotions in the reader / Thousands of children go to bed hungry each night. Please donate.
5. Logos/Research / using logic, numbers, facts, data, scientific research, and graphs to support your stance / 9 out of 10 dentists recommend Crest.
6. Ethos / making yourself seem trustworthy and believable / As a future citizen of this great nation, I ask that you consider my request.
7. Kairos / building a sense of urgency for your stance / Educational inequity cannot be ignored any longer. There are children’s futures at stake.
8. Hyperbole / extreme exaggeration / The ShamWow can absorb a full gallon of liquid!
Persuasive Technique= tools that writers use to ______their ______to do something or ______something.
Technique / Definition
1. Bandwagon/Peer Pressure / persuades an audience to ___ or ______something because ______is doing it.
2. Testimonial/Big Names / using words of an ______or ______person to persuade an audience
3. Loaded Words / persuades an audience by using words that ______either more positive or more ______
4. Pathos/
Emotional Appeal / words or phrases that persuade the audience by stirring ______in the reader
5. Logos/Research / using logic, ______, facts, data, scientific ______, and graphs to support your ______
6. Ethos / making yourself seem ______and ______
7. Kairos / building a sense of ______for your ______
8. Hyperbole / extreme ______
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Hint € = money symbol like the $
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Name: ______Date: ______#: ______
Guided Practice: Showdown
1. I think number 1 shows ______because ______
______
2. I think number 2 shows ______because ______
______
3. I think number 3 shows ______because ______
______
4. I think number 4 shows ______because ______
______
5. I think number 5 shows ______because ______
______
6. I think number 6 shows ______because ______
______
7. I think number 7 shows ______because ______
______
8. I think number 8 shows ______because ______
______
9. I think number 9 shows ______because ______
______
10. I think number 10 shows ______because ______
______
Name: ______Date: ______#: _____
Independent Practice
1.
I think number 1 shows ______because ______
______.
2.
I think number 2 shows ______because ______
______.
3.
I think number 3 shows ______because ______
______.
4.
I think number 4 shows ______because ______
______