Soda Marketing Challenge

Name: ___________

Soda Marketing Challenge

STAPLE THIS RUBRIC TO YOUR FINAL PRODUCTS IF YOU WISH TO RECEIVE CREDIT.

You have been hired by a beverage company to market a new soda pop. You must first come up with a name, logo, and color scheme for the soda. You must then design three different ads, each targeting a different group. You must design an ad for young children, teenagers, and middle-aged adults.

Think of spokespeople that might appeal to the different groups. Also think about how you might use different words or phrases to appeal to each group. Also, optionally, you may want to include some sort of promotion in your ads. Staple this rubric to your three ads, since it will be used in grading your final products. Your ads will be graded based on the following rubric:

All Ads

Proper spelling/grammar ____ / 15 points.

Creative name for the soda ____ / 10 points.

Consistent use of the soda name and logo ____ / 10 points.

Readable layouts ____ / 10 points.

Non-blocky pictures and/or graphics ____ / 10 points.

Children Ad

Uses colors appropriate for children ____ / 5 points.

Uses fonts appropriate for children ____ / 5 points.

Uses graphics, pictures or slogans appropriate for children ____ / 5 points.

Teenager Ad

Uses colors appropriate for teens ____ / 5 points.

Uses fonts appropriate for teens ____ / 5 points.

Uses graphics, pictures or slogans appropriate for teens ____ / 5 points.

Adult Ad

Uses colors appropriate for adults ____ / 5 points.

Uses fonts appropriate for adults ____ / 5 points.

Uses graphics, pictures or slogans appropriate for adults ____ / 5 points.