Social Media Assistant
Essential Duties and Responsibilities: Include the following, (Other duties may be assigned).
· Facebook: Grow our Facebook fan base and engagement to help spread visibility and awareness. Creating and incorporating a content calendar in conjunction with festival events calendar to help promote events, promotions, artisans, entertainers and community involvement, which involves working closely with all department heads. Provide reports to demonstrate effectiveness of engagement and growth.
· Twitter: Grow base of followers on Twitter to help spread visibility and awareness. Leverage online fan base while doing targeted outreach to drive attendance to events and help promote the festival through strategic use of hastags, trackable linking and targeted search. Other responsibilities include live Tweeting for events and promos, as well as growing online partnerships and reputation management.
· LinkedIn: Increase followers of company to help spread visibility and awareness of the festival.
· YouTube: Work with departments to obtain videos for YouTube channel.
· Pinterest: increase followers of our business page, create content to increase ticket sales and traffic to our website.
· Blog: Work with staff, entertainers & artisans to solicit material for the Festival blog. Responsible for the overall management of the blog (Wordpress platform), which includes creation of new blogs, managing comments, as well as industry outreach to incorporate guest bloggers. Live blogging from local events and leveraging social media to drive traffic to blog.
· eBlasts / database management: Oversee and manage local email database. Includes segmenting audiences and identify/implement strategic eBlast promotions. Develop strategies for email gathering and optimizing eBlast stats. Split testing, reporting and continued optimization is ongoing.
· Reputation Management software: Manage our online presence across review sites, and social media. Respond when necessary, update departments as needed.
· Online Ticketing System: Manage ticketfly, add ticketed events, keep information current online, on tickets, update box office.
· Complaints/customer service: Handle Renaissance Festival and Trail of Terror complaints from social media, emails, and call ins. Create a database, work with department heads and bring problems to an ending solution.
· Departmental support: Provide continued support of Marketing departments as needs arise
· Secondary Events / Community Outreach: Create an event calendar and organize all aspects of the events, including entertainment, booth set up, etc.
Competencies:
To perform the job successfully, an individual should demonstrate the following competencies:
Written Communication- Writes clearly and informatively; edits work for spelling and grammar; Varies writing style to meet needs; Able to read and interpret written information
Oral Communication- Speaks clearly and persuasively in positive or negative situations; Listens and gets clarification; Responds well to questions; Demonstrates group presentation skills
Analytical – Synthesizes complex or diverse information; Collects and researches data; uses intuition and experience to complement data; Helps to design workflows and procedures.
Problem Solving- Identifies and resolves problems in a timely manner; Gathers and analyzes information skillfully; Develops alternative solutions; Works well in a group problem solving situation; Uses reason even when dealing with emotional topics.
Interpersonal Skills – Focuses on solving conflict; Maintains confidentiality; Listens to others, remains open to others’ ideas and tries new things
Please send, e-mail, or fax your resume and cover letter to:
*Please reference position ID: InternSummer
Mid-America Festivals
Attn: Deb Schaber
1244 S. Canterbury Rd. Suite #306
Shakopee, MN 55379
E-Mail:
Fax: 952-445-7380
No phone calls please