Senior Vice President (SVP), Marketing 2008 - Present

P e k k a R a n t a l a

Work Experience

NOKIA, 1994- Present

Senior Vice President (SVP), Marketing 2008 - present

Responsible for all of NOKIA´s outbound marketing communications worldwide: brand & marketing strategy, marketing asset creation, investment planning and execution (across all consumer touchpoints, including digital, retail, ATL, social media, etc), consumer research

SVP Customer and Market Operations, Europe 2006 - 2007

Responsible for Nokia´s business in Europe, Russia and other post-Soviet countries

SVP Marketing, Multimedia Business Group 2004 - 2005

Worldwide responsibility for all outbound marketing communications of the Multimedia Business Group

Vice President Marketing, Nokia Mobile Phones EMEA 2000 - 2003

Resp. for all of NOKIA´s outbound marketing communications in Europe, Middle East and Africa

Managing Director, Nokia Mobile Phones Italia 1998 - 2000

Based in Rome

Responsible for Nokia Mobile Phones´ business in Italy

Managing Director, Nokia Mobile Phones Alps 1996 - 1998

Based in Vienna

Responsible for Nokia Mobile Phones´ business in Austria and Switzerland

Area Export Manager, Nokia Mobile Phones EMEA 1994 - 1995

Responsible for mobile phone business in markets where Nokia did not have an own established subsidiary: whole Africa, Portugal, Israel and the Baltic States.

Other permanent work experience

Secretary General at Student Union of Helsinki School of Economics, 1992 - 1994

Education

Helsinki School of Economics & Business Administration, Master of Science (econ.), 1994

major in international business, (part of the degree made at the University of Technology in Helsinki and at Helsinki University as well as at Hochschule St. Gallen, Switzerland)

Helsingin Suomalainen Yhteiskoulu SYK, Finland 1985