Writing the same e-mails over and over can be really time consuming, and sometimes you just don’t get around to it. Other times, you may have writer’s block and just draw a complete blank on what to say. Good news! We put together a few templates you can copy and paste (and edit, of course) to save you tons of time, and give you a great starting point.
REFERRAL REQUEST
Hi [CLIENT NAME],
I really appreciate you choosing to work with me as your real estate agent. I hope the experience was positive enough that you’d recommend my services to your friends and family. Referrals are always an important part of my business.
If you know anyone who’s currently considering buying or selling, feel free to pass along my information and have them give me a call or shoot me an e-mail. Even if it’s just a real estate related question, I’d be happy to help!
Thanks again, and have a great day!
[YOUR SIGNATURE]
TESTIMONIAL REQUEST
Hi [CLIENT NAME],
Thank you for working with me as your real estate agent!
I love using real client testimonials in my marketing – they’re great for potential clients to read when they’re deciding which agent they should choose.
Would you be interested in providing me with a quick testimonial? It doesn’t need to be eloquent or take you much time. Here’s what I think is the easiest way to do it – just answer this question:
What would you tell someone who is considering choosing me as their real estate agent?
If you could take two minutes to send me something back, it would really mean a lot.
Thanks!
[YOUR SIGNATURE]
PRE TAX FILING REMINDER
Hi [CLIENT NAME],
It was great working with you this past year. I hope your move went well and you’re loving your new place. As tax season approaches, I just wanted to see if you needed any copies of your closing documents (settlement statement, etc.) for your filing this year.
If so, don’t hesitate to reach out. I’d love to help however I can.
Thanks!
[YOUR SIGNATURE]
GUEST BLOGGER REQUEST
Hi [CLIENT NAME],
While reading your post on [TOPIC], I learned a lot about [TOPIC DETAIL]. As a real estate agent in [CITY], I’m constantly looking to learn more about topics like this that can inform and benefit potential home buyers and sellers in the area. I would love the opportunity to feature a guest post from you on my blog about [TOPIC]. I currently have over [NUMBER] readers, and [NUMBER] followers on social networks, where I share posts from my blog. I’ve worked to build the search credibility of my website, and will happily provide a valuable backlink to your website from my blog.
The process for posting this content would be simple. All I would need from you is the text, and I can format the copy, add pictures, and post it to my blog. You can approve the final page before posting. I believe this is a great opportunity for my readers to gain information from a thought leader like yourself, and for you to gain exposure to a unique audience. Please let me know if you have any other questions. I look forward to hearing from you!
Best,
[YOUR SIGNATURE]
REQUEST TO GUEST BLOG
Hi [CLIENT NAME],
I’m a real estate agent in [CITY] who runs a blog on topics like home décor, home improvement, living in our city, and buying and selling homes. I recently wrote an article on [TOPIC] that I think your readers may find valuable. It touches on things like [DETAILS], which I think can inform and benefit your readers.
Here is a link to the article: [LINK].
Let me know if you would be interested in using it as a guest post on your blog. I look forward to hearing back from you!
Best,
[YOUR SIGNATURE]
MENTION OF LOCAL BUSINESS
Hi [CLIENT NAME],
I’m a real estate agent in [CITY], and I run a blog on topics like home décor, home improvement, food and life in our city, and of course, buying and selling homes. I wanted to let you know that I mentioned your business in a post on my blog, [TITLE OF POST AND LINK]. Potential home buyers are always interested in hearing about local businesses in the area, and yours is one of my favorites. If you’re interested in using this post in your marketing as a review or testimonial about your business, please feel free to share it. Just let me know if you have any other questions! I am always open to opportunities for cross-promotions with local businesses.
Thank you!
[YOUR SIGNATURE]
MARKET ANALYSIS OFFER
Hi [CLIENT NAME],
As a real estate agent in [CITY], I pride myself on having a deep understanding of the local market and how various things affect home prices in our area. If you might be considering buying or selling a home in the near future, I’d love to provide you with a complimentary market analysis to get the process started. It’s important to have at least a base understanding of what’s happening in your area so you know what to expect as far as pricing, time on market, etc.
Just shoot me a quick e-mail or give me a call and I can get something over to you.
Have a great day!
[YOUR SIGNATURE]
ONE YEAR HOME ANNIVERSARY
Hi [CLIENT NAME],
Time flies! Congratulations on being in your wonderful home for one year! We wish you many more happy years to come.
I’m always looking for new clients, so don’t hesitate to pass my name along to any friends, family, or coworkers who may be looking for a new home or wanting to sell. I always appreciate referrals!
Have a great day!
[YOUR SIGNATURE]
BUYER - OFFER DECLINED
Dear [CLIENT NAME],
"If at first you don’t succeed, try, try again."
That old saying can certainly apply when it comes to buying a home. Unfortunately the offer we made on [ADDRESS] was declined. Whenever an offer is made on a home, there’s always a chance something can go wrong. The most common reason is the price. Whenever the buyer and the seller disagree on the value of a home, the seller will always win because he/she is the one signing the offer. Unfortunately that was the case here.
The good news is that there’s still a huge inventory of homes that fit your criteria that we need to check out. We need to put this bump in the road behind us and get back to business! Let me know if you’d like to change any of your requirements. In the meantime, I’ll continue sending properties for you to review.
I’ll talk to you soon!
[YOUR SIGNATURE]
FSBO – MUTUALLY BENEFICIAL
Dear [CLIENT NAME],
Selling your own home is tough! I’m sure real estate agents have been contacting you left and right trying to convince you to list your home with them. I’d love the chance to work with you as well, but I respect your desire to try selling it yourself! I’d like to help you out with the following services free of charge:
· I’ll help you gather and complete the legal forms necessary for your sale
· I’ll refer you to the best title insurance, home inspection and pest control companies in the area
· I’ll give you marketing materials on how to successfully sell your home.
In return, I’d appreciate the following:
· Contact information for the people that view your home but opt not to purchase it
· Referrals to any of your family, friends and colleagues who may be interested in buying or selling a home in the area
· Allowing me to market your property, should you consider working with an agent at any time during the process.
Since we’re both in the same business right now – I thought a little mutual "back scratching" might help us both out!
Good luck!
[YOUR SIGNATURE]
FSBO – GET THE LISTING
Hi [CLIENT NAME],
I just wanted to highlight a few of the benefits of working with an agent.
Five things a real estate agent has that would benefit you
- The right connections needed to expose your home to thousands of prospective buyers. I will list your home on my website and through my MLS service. This increases your chances of finding a buyer that matches your needs and speeds up the selling process.
- Years of experience. I have been successfully buying and selling homes in the local market for [# of YEARS] years. I have connections throughout the mortgage industry with the best service providers, including title agencies and home inspectors.
- Knowledge of current market conditions. I make sure I stay up to date on current market values. This will help you set a competitive asking price and help you negotiate a fair price for your home.
- A familiarity with the paperwork that goes into selling a home. I’ve read hundreds of contracts over the years and know how to spot the fine print that others might overlook.
- An unbiased opinion of your house. Unlike you, I have no emotional ties to your home. This allows me to make impartial judgments on all aspects of the process from home preparation to sales price negotiation.
Why do you want to sell your home when an expert can do it for you and help you get the most money out of the sale? Give me a call and we can discuss options today!
[YOUR SIGNATURE]