Propaganda Techniques in Advertising Scoring Rubric

Propaganda Techniques in Advertising Scoring Rubric

Product or Political Ad: _______________________________

Creators: _______________________________________________________________

Quality of the Script:

· Clever product or thoughtful political ad introduced - a +

· Typed or in ink, Cover page with names and product - a +

Quality of the Commercial

· Good use of eye-contact, spoke clearly - a +

· Good use of props, product sample, or costumes - a +

· Clearly used 3 or more types of propaganda - a +

Quality of the Writing—Propaganda used in the script:

· Script explains the use of propaganda in the commercial AND - a +

what the group hoped to achieve through this propaganda.

Quality of the Writing—Propaganda used in Animal Farm:

· Short essay identifies at least 3 types of propaganda used in Animal Farm - a +

and is supported by a minimum of 3 examples from the text with page number

Quality of overall product

· Commercial is creative and appropriate - a +

· Script and essay are “finished” and edited - a +

· Group worked well together and used time wisely - a +

50 possible points

You earned: