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Part 1: Introductory Exercise (An Overview of Beijing)
According to the choices given, choose the correct answer and put it in the answer column.
1. / The total area of Beijing in km2 isA.5062 B.1010 C.7010 D.16410 E.2500 / Answer
______
2. / Beijing is also known as
A. Hu B. Jing C.Yue D. Xiang E. Shu / ______
3. / The administrative division category of Beijing is
A. Province B. Prefecture C. Municipality
D. Township E. Town / ______
4. / The city flower of Beijing is
A. Chrysanthemum and Chinese rose B. Plum blossom
C. Bauhinia D. Cherry blossom E. Azalea / ______
5. / The total population of Beijing is ______million.
A.27.3 B.8.53 C.1 D.14.93 E.30.23 / ______
6. / The city located next to Beijing is
A. Guangzhou B. Macau C. Tibet D. Tianjin
E. Qingdao / ______
7. / Beijing’s location is
A. B. C. D. E.
http://www.edb.gov.hk/index.aspx?nodeID=4227&langno=2 / ______
8. / What is the year when the People’s Republic of China was established and when Beijing was named the capital of the new China?
A. 1997 B.1900 C. 221 BC D.1954 E.1949 / ______
9. / What kind of natural disaster is common during Beijing’s springtime in recent years that hinders the development of the city?
A. Tsunami B. Earthquake C. Dust Storm D. Typhoon
E. Tornado / ______
10 / Beijing is now divided into
A. 16 Districts 2 Counties B. 3 Districts 12 Counties
C. 2 Districts 16 Counties. D. 1 District 1 County
E. 5 Districts 6 Counties / ______
I have answered ______questions correctly
Part 2: Beijing’s Tourism History and Tourism Development related to the 2008 Beijing Olympic Games
Activity 1:
Preparation before lesson:
1a. Refer to the information from Figure 17, p.102, Unit 3 of “Travel and Tourism Student Manual” and according to the statistics from: http://www.cnta.gov.cn/news_detail/newsshow.asp?id=A2007122994363498633, plot a graph of “The number of tourists Beijing received between 1980 and 2007” on a graph paper.
- Source 1: “The History of the Development of Beijing’s Tourism Industry”
Initial Stage
• The China International Travel Service Head Office was set up in 1954, with its main duty to receive foreign guests on state visits and the accompanying correspondents coming to Beijing. The second travel agency was set up in 1956. These 2 agencies were mainly responsible for welcoming foreign visiting parties and tour groups, as well as other important figures in foreign politics, economy and culture.
• In the 1950’s to 1970’s, there have been protection and maintenance works to some cultural relics. However, no comprehensive tourism development plan was made.
Development Stage
• In 1978, the Beijing Bureau of Travel and Tourism was set up to oversee inbound tourism in Beijing, to monitor the planning and development of tourism resources, and to coordinate various departments involved in the industry.
• Apart from receiving visitors, the Bureau also receive people coming to Beijing for academic exchange, cultural collaboration, trading business and sports events. With the economic development and improvement in the living standard, tourism within the country was growing rapidly. Tourism is now the third most important industry in Beijing.
For the complete version, please refer to “Travel and Tourism Student Manual” Unit 3, P. 100-101
1b. According to the graph of “The number of tourists Beijing received between 1980 and 2007”, what is the stage of current Beijing’s tourism development? (1.Exploration, 2.Involvement, 3.Development, 4.Consolidation, 5.Stagnation, 6. Decline) Students may elaborate their answers freely
- Source 2﹕
In 2005, the number of tourists visiting Beijing was 3.629 million, up 15% compared to the previous year. Total income from tourism in 2005 reached US$3.62 billion, representing a 14% growth from the previous year.
Estimated No. of Tourists visiting Beijing after the 2008 Olympic Games
Year / 2008 / 2009 / 2010
Estimated No. of Tourists（Million） / 4.13 / 4.339 / 4.547
Source:
Beijing’s Prospects, “Sustainable development of important service industries after 2008”, 6 November 2006 http://big5.bjoe.gov.cn/hayjj/wz/200705/t176957_3.htm
1c. According to the above estimation of tourists visiting Beijing, plot the number of inbound tourists visiting Beijing in 2008, 2009 and 2010 onto the graph “The number of tourists Beijing received between 1980 and 2007”. Based on these estimated number of tourists, predict Beijing would be at which stage of the tourist destination life cycle after the 2008 Olympic Games, and explain your answer.
1d. According to the tourist arrivals statistics for 2005, where do Beijing’s tourists mainly come from? Identify some of the pull factors that attract these visitors to Beijing.
Part 3: Introductory Exercise: 2008 Beijing Olympic Games
From 1896 to now, the Olympic Games has developed into a world renowned sporting event. Modern Olympic Games is held every 4 years and has been held 28 times to date. During this period, 3 Olympic Games were cancelled due to wars. At the beginning, there are only less than 20 participating countries. Nowadays, more than 200 countries take part in the Olympic Games.
【Quiz: Introductory Exercise – Olympics Facts】
Question1. / Events of the 29th Beijing Olympic Games to be hosted in Hong Kong.
2. / China’s “Queen of Diving”.
3. / The title given to China’s gymnast Li Ning.
4. / The event where Hong Kong won the first Olympic gold medal.
5. / The total score of an athlete in an individual all-around.
6. / The team that has won championship 5 times and was awarded gold medal in the 1984 and 2004 Olympic Games.
7. / The Olympic symbol which represents light, unity, friendship, peace and justice.
8. / Hosting country of the 2012 Olympic Games.
9. / A men’s gymnastic event. In this event, gymnasts have to make use of both arms alternatively and complete various movements on the pommel, outside the pommel and at the edge of the apparatus on different pivot.
10. / Chinese middle to long distance runner – Gold medalist of 1996 Olympic Games Women 5000m race and silver medalist in the 10000m race. She is the first Chinese athlete to win the gold medal in a long distance race.
11. / The venue where the 2008 Olympic Games sailing event takes place. The centre is situated Fushan Bay in Qingdao, Shandong Province, China.
12. / The name of the panda in the 2008 Beijing Olympic mascots (Fuwa).
13. / The name given to woman all-round track events.
14. / One of the categories in the boxing race meaning the 75 kg class.
15. / An Olympic Game event in which athletes demonstrate various body exercises with bare hands or with the help of apparatus.
16. / One of the rituals in the Olympic opening ceremony.
Olympics Facts
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Part 4: 2008 Beijing Olympic Games: Its Benefits to the Country
The Olympic Games is an enormous sports events and international activities which demands massive human, physical and financial resources from the host nation. Even so, there are still cities from different countries biding for hosting the Olympics. This is because the Olympic Games will be a huge driving force to the economic, social and environmental development of the host city and its country.
- Source 1
The Beijing Olympic Games will result in numerous investment projects, including the establishment of sports venues, training venues and accommodation complex for athletes (Olympic Village); constructing and modifying the city's infrastructure, such as airports, train stations, urban roads, telecommunication systems, etc. Such large-scale infrastructures will greatly modernize Beijing. Apart from modern infrastructures, Beijing will focus on conserving the old imperial city, the historic cities and old towns’ constructions, as well as improving the living environment of Siheyuan and HuTong in the old city area.
Hosting the Olympics can also facilitate the development of related industries, with industries such as telecommunications, transportation, tourism, food and beverage, etc being the major beneficiaries. According to the prediction of Wei Jizhong, president of Olympic Economy Research Association, Beijing’s income for receiving overseas tourists will surpass RMB 4.8 billion due to the 2008 Olympic Games, while revenue from domestic tourism will amount to RMB 143.9 billion. All these can create a lot of employment opportunities.
The Olympic Games is a golden opportunity for China to exhibit and promote its brand strategies to the world. Enterprises can take advantage of the Olympics to look for business partners, to search for and utilize brand resources of domestic and foreign enterprises, while developing our own strength and actively seeking business opportunities, as well as capitalizing the Olympics to explore the market and create brands. The Olympic can speed up the internationalization and modernization of Chinese enterprises.
Source:
“What will the Olympic bring us? Opportunity or Challenge?”; Published on the website of Hotel Human Resources in China. http://www.triphr.com/news/ArticleShow.asp?ArticleID=103934 (Chinese only)
- Source 2
To be in line with the “Green Olympics” theme of the 2008 Beijing Olympic Games, Beijing is in the process of revamping major traffic routes and riverside constructions as well as completing roadsides’ greening works. In addition, the city has also stepped up the use of natural gas in order to reduce the pollution caused by coal burning, while effectively handling refuse and sewage treatment. These series of measures will improve Beijing’s environment and help promote a healthy lifestyle.
Ever since bidding for the 2008 Olympic Games, Beijing has started the trend of learning foreign languages, with the “The Beijing Speaks Foreign Languages Programme” campaign widely spread among the citizens. The citizens’ improved foreign language standard helps enhance international cultural exchange and their quality. Furthermore, with the 200 participating countries and regions all over the world, the Olympics will not only bring us a global vision, but also a chance for China to establish a good international image and a sense of pride among its people.
It is estimated that the Olympics will speed up the country’s economic growth and improve the living standard of the people. The Engel’s Coefficient, which reflects the people’s consumption level, is forecasted to decrease from 33% in 2002 to 26% in 2008, implying an outstanding improvement in people’s living condition, environment, physical fitness and medical care.
Source:
“What does the 2008 Olympic Games bring to Beijing?” Published on the 29th Olympic Games website.
http://www.beijing2008.com/40/67/article211986740.shtml (Chinese only)
Activity 2:
Content:
Ø 4-5 students in a group. According to Source 1 and 2 above, discuss the benefits of 2008 Olympic Games to China in the social, economic and environmental context. Each student should write down their conclusion in Table (1).
Ø Each group writes down their conclusion on the poster.
Ø Each group arranges one representative to present their conclusion.
Table (1):
SocialEconomic
Environmental
Part 5: The SWOT Analysis of Beijing’s Tourism Development after the 2008 Beijing Olympic Games
Activity 3:
Activity 3:
Content:
- After the Olympic Games, Beijing’s tourism industry embraces many opportunities and challenges. Apart from the examples stated in the article, can you think of some others?
(i) 6-7 students in a group. Each group should analyse one of the 4 aspects (Strengths, Weaknesses, Opportunities, Threats) and write down the key points in the table (1-4).
(ii) After the analysis, students rewrite their arguments on removable self-stick notes.
(iii) Each group arranges 2 representatives. One student will report the key points of the argument, while the other student will post the self-stick notes on the blackboard.
Table (1)
Example / Rich Olympic heritage and comprehensive tourism facilities (hotels, roads, airports, public toilets etc).
1
2
3
4
Table (2)
Analysis / Weaknesses → Internal WeaknessesExample / Straightforward tourism products. Visitors’ travel spending is mainly on cultural tourism products.
1
2
3
4
Table (3)
Example / Olympic Games can help promote the city’s image.
1
2
3
4
Table (4)
Analysis / Threats → External ThreatsExample / The Word Expo Shanghai 2010 may divert visitor arrivals in Beijing.
1
2
3
4
Part 6: Tourism and its relationship with the Three Concepts of the 2008 Beijing Olympic Games
- Source 1
Classify the above-mentioned “Measures to meet the criteria of the three concepts of the Beijing Olympic Games (1-9)” into the relevant concepts (Green Olympics, High-tech Olympics and People’s Olympics) and point out how they affect China’s tourism industry.
Annotation:
1. ETFE (ethylene tetrafluoroethylene) is a kind of transparent membrane material, which is commonly used to make the membrane structure in air cushions. Its non-sticky surface is stain-resistant and is easy-to-clean. Dirt can normally be cleaned off by rainwater.
Source:
〈Water Cube Structure features ETFE foil membrane〉
http://www.plasticsnews.com/china/olympics/english/headlines2.html?id=1175200874
- Source 2:
Beijing University of Aeronautics and Astronautics (BUAA) Gymnasium is one of Olympic competition venues. After 10 months of renovation, not only does the stadium fulfill the three Olympic concepts of “Green Olympics, High-tech Olympics and People’s Olympics”, but it has also satisfied the functional requirements of Olympics.
Fulfilling the Three Olympic Concepts
1. Green Olympics
The BUAA Gymnasium makes use of high-efficiency heat insulation and sound insulation materials, a heat redistribution system and water conservation equipment, among other environmentally friendly features.
The Gymnasium has 2,600 temporary seats that can be easily disassembled for venue restoration after the Game and re-use.
2. High-tech Olympics
Venue lighting is equipped with a temporary diesel generators to increase power supply reliability.
The new fire alarm system installed in the venue has an air sampling detector whose warning time is triggered a lot quicker, thus minimising fire losses.
3. People’s Olympics
The Gymnasium will be a competition venue of the Paralympics in 2008. As such, it is equipped with barrier-free ramps and facilities in entrances, accessible elevators, restrooms, and seats specially designed for people with disabilities.
During the renovation, the gymnasium has maintained a multi-functional stage and several mobile seat zones. Only transforming the necessary parts is the most cost-effective way to suit the needs of the Olympics and post-Games use.
Source:
“Expansion project delivers 'new' BUAA Gymnasium”; Published in the 29th Olympic Games Website.
http://en.beijing2008.cn/cptvenues/venues/aag/headlines/n214217793.shtml
Activity 4: