President’s Community Advisory Council

January 30, 2014

Big Ideas / Comments
Expand Mandatory to reach /connect quickly with new residents / How closely does enrollment correlate with local high school graduates?
Can 90% of the decline in enrollment be explained by lower High school numbers?
Establish a concierge or valet parking for prospects that are looking to enroll at CGCC / Value Proposition
Affordable
Easy to get into vs. universities
Smaller class sizes
Convenient
Program offerings-related to area industries
Dual enrollment-jump start college
Transferability of credits
Aviation program
Great staff who are professionals in their field
Take Dual Enrollment and connect to certificates / Meeting expectations
Dual enrollment- very beneficial
Frustration of what classes will transfer to university depending on program needs to be better articulate
Missing Markets
Missing adult worker especially price corridor
Share
Online and or different modes of offering classes. Needs to be marketed better so people know what’s out there.
Markets Missing
Tie with entry level employee skills ($ to employee to be a hurdle-time to commit) / Value Prop
Creating Marketing campaign utilizing successful, well known graduates and what CGCC meant in their lives and careers.
Engage the Business community in education in order to enrich/improve the student experience, create a unique niche for CGCC, and attract students / Value Prop
Proper funding at the state level for higher education. Placing too much burden on student tuition block access for many children and families.
Work with school districts to emphasize the importance of advance education in their careers and lives.
Gather more information from business in the area as to what their current and future needs are. Collaboration is key to gain their support.
Deepen relationships with high schools, sponsor tours do presentations tell to the student know about dual enrollment “Who is CGCC is”. Get them excited to attend / Known for
Quality , Small class size, personal experience(one on one assistance)
Excellent value
Yes! Quality is key, but some students need extra hands on attention and care
Might miss some services areas where public transportation is needed.
Offer more classes in the key area s that are university transferrable. / I don’t live in the area but I am not aware of the opportunities at the community college level
My perception is that it is a stepping stone to a four year degree.
Collaboratively create an association degree pathway for high school students that is earned/ received at the time of graduation / Value Prop
Price per credit hour
Case of credit transfer to ASU, Uof A and NAU
Approach faith based organizations
(Pastor, Bishop, Rabbi….)
And provide small ($2,000.00) scholarships to get people going on education opportunities / Value Prop
Second and third career development , counseling and training
-more personalized
-professors with real life experience
-separates CGCC from ASU
Look at bubble- where did these students go.
Emphasize the quality of education
-more personalized
-professors with real life experience
-separates CGCC from ASU
Markets?
-What educational programs are we missing
-pilots?
-look for niche markets
Positive =research out of returning veterans
Valet Parking- Concierge
Known for
Aviation
Geographic proximity, introduction to college, new for employers
Not sure
Look closer at queen creek, gilbert, etc. for missing students
Value Prop
Voucher for all high school students within target market for an introductory college course.
Free or at significant discount.
Goal is to take fear out of college and introduction to CGCC
Known for
Aviation Programs
Dual enrollment
Convenience
-Known for affordability, access in east valley location
-broad programs/courses
-access for registration
-quality of education and preparation for additional education paths
Value Prop
- accredited-matriculate at ASU or Other
-cost compared to university or out of state
-adds depth to the community –attracts economic development
Known for
-Good Value
-quick to react to needs in the community
-Serving adult learners
Value Proposition
-seamless transition to university level
-affordable
-small class size
CGCC Know for:
-ability to meet the needs of business very quickly
(nursing Program)
Community partner
Innovative, targeted programs
(women engineering, aviation, lineman ties both student, interview/business needs)
Known for
Be more involved with school districts supporting clubs/activities like
-math competitions
-robotics
Etc. with student staff so k-12 students have more of a connection earlier in their education.
Known for
-core classes for transfer at a reasonable rate
-less specific in what they want to do
-proximity/transition
Value
-bang for your buck
-quality instruction at all Maricopa colleges
-smaller classes
-professors are practitioners faculty
Find a way to identify the 19 years olds (out of high school for a year) to not currently enrolled and reach out to them.
More education fairs at companies that pay for college credits.
Employee tend feel stuck in careers and reaching out to them might be a dual benefit.
Known for
Medium household income and its elation to college aspirations
Influx of population from other areas
How do we get on people’s radar if they have a “default” view of their kids grown directly to four year school?
Known for
Local
solid
beginning educating
Value
Attention
Smaller classes
Students ready to join the workforce