Mr Crump Is Looking to Set up a New Fast Food Business

Mr Crump is looking to set up a new fast food business. He is a big fan of greasy chicken wings and thinks that there is a market to sell greasy chicken wings in Brentwood after reading an article about the popularity of them in America.

He has saved up a little bit of money, about £5,000 to start his business and doesn’t think market research is needed as his idea will surely work. His friend Mr Smith keeps informing him that he really should conduct some market research before opening his business.

After thinking about it a little bit more, Mr Crump decides that conducting market research may indeed be a very good idea. He is not sure however, whether he should conduct primary or secondary research.

· What do you think is the best way for Mr Crump to carry out his market research?

Option 1……………………………………………………………………………………………………………

The case study suggests ……………………………………………………………………………………….

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TIIB…………………………………………………………………………………………………………………

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Option 2……………………………………………………………………………………………………………

The case study suggests ……………………………………………………………………………………….

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TIIB…………………………………………………………………………………………………………………

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Evaluation ………………………………………………………………………………………………………...

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