Managing Your Online Identity
Living online is all about managing what information is associated with your name and using that information to brand yourself to the world.
The Golden Rules:
1. Deleting does not mean deleted--think of everything you do online as permanent!
2. You will be judged by the company you keep--your friends speak volumes about you!
3. Treat others as you wish to be treated!
4. Grammar and spelling ALWAYS count!
Presenting Yourself Online...
· Consider Google your reputation management system.
· Know that even if you don’t make a digital footprint, someone else will be making it for you.
· Always conduct yourself with the highest standards even when you think no one else will see.
Personal vs. Professional
· Make an active choice in how to engage with social media.
· What information do you want to share with... employers, family, friends, etc.?
o What contact information will you share?
o Who will the primary audience be for each platform?
o What content will they see (unique posts, shares, linked applications, etc.)?
Major Networking Sites
Facebook Twitter LinkedIn Slideshare
Google+ Google Scholar Orchid Academia.edu
Creating a Brand & Crafting Your Persona
· Always be in charge of creating the persona that you want to appear online.
· Start with consistency across your platforms. Use the same...
Profile photo Bio statement
Contact information Title/Job Description
Handles or screen names
· Always be creating original content--new content keeps your site relevant to search tools.
Warren D. Allen Music Library 2014
Created by: Patrick Fulton & Sara Nodine