Date: /
Topic: Basic Marketing tools which may promote a local hospitality product and contribute to the local economy.
Teacher: / Learning Outcome 1: Hospitality ConceptsThe learner is able to demonstrate knowledge and understanding of the hospitality industry, its contribution to the South African economy, the sectors of the hospitality industry, and related career opportunities.
Assessment Standard 1 :
Design and present a basic marketing tool to promote a hospitality product, which may contribute to the local economy.
Integration within the LO:
Integration with other LOs in Hospitality Studies:
Integration with other subjects: Consumer studies LO 1.10.1.2
Tourism LO1.11.1.2
Pre-knowledge: Give ways of advertising any product.
Knowledge: Basic Marketing Tool:- Marketing concepts and terminology. Guidelines for designing a marketing tool.
Skills: Designing, presentation, marketing.
Values: Creativity, neatness, awareness of marketing.
Indigenous knowledge systems: Display of products.
Content:Basic marketing Tool:
-Definition of marketing concepts & Terminology.
Marketing Strategy
Marketing elements / tool
Market mix ( 4 P’s )
Guidelines for designing marketing tool (AIDA principle).
Contribution to local economy. / Teacher activities:
(Highlight teaching methods)
-The teacher let learners to brainstorm on the different ways of advertising.
-Teacher instructs learners to form groups.
-Teacher instructs learners to use dictionaries to search for the definitions of the following marketing concepts & terminology :-
( product, target market, market description, market size & market share,
Teacher instructs learner s to use various text book to :-
-Define marketing strategy.
-Discuss three goals of marketing strategies
-Name the marketing element / tools.
-Name 4 P’s of marketing mix .
-Give guidelines for designing a marketing tool (AIDA principles).
-Teacher gives learners homework to design & present any basic marketing tool to promote a local hospitality product (Refer to p22 Content Framework).
- Discuss how the marketing tool can contribute to the local economy. / Learner activities
(Indicate homework)
-Learners respond by giving different ways of advertising.
-Learners work in their groups, use dictionaries to search for the definitions of the marketing concepts & terminology that include the ff f:-
product, target market, market description, market size & market share.
Learners use their text books to : -
- search for the definition of the marketing strategy.
- discuss three goals of marketing strategies
- name the marketing element / tool
- name 4 P’s of marketing (Promotion, product, price & place).
-give guidelines for designing a marketing tool (AIDA principles - Attention, Interest, and Desire & Action).
-learners design any basic marketing tool to promote a local hospitality product (Refer to p22 \Content Framework).
- Discuss how the marketing tool can contribute to the local economy. / Resources / LTSM
Text books , dictionaries /
Assessment strategies
What: (SKVs)
Who:Teacher
learners
Form:
Poster/ brochure etc.
Tool:
Checklist / Time
4Hrs
Expanded opportunities (Include enrichment and special needs) :-
Visit libraries & hospitality industries for more information on marketing.
Reflection: Learners have to reflect whether the marketing tools are in line with the AIDA principles.
Date completed: …………………… Teacher’s Signature: ……………………….
HOD’s Signature: ………………….. Date: ……………..