Konica Minolta Announces New Product Packaging for Inkjet Paper Line
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Konica Minolta Announces New -2-
Inkjet Paper Packaging
Mahwah, NJ (April May XX4, 2005) – Konica Minolta Photo Imaging U.S.A., Inc. announces newly designed packaging for Konica Minolta’s entire line of inkjet papers. Available in July 2005, the newly designed packaging enables consumers to readily identify the Konica Minolta family of inkjet papers and easily compare and select the type of paper best suited for them and their home printing needs.
“Konica Minolta inkjet papers allow consumers to create great prints from their digital cameras that are true to color, prints that they are proud to share with family and friends,” said Todd Schrader, senior vice president of sales and marketing for Konica Minolta Photo Imaging U.S.A., Inc. “As an added benefit to our consumers, Konica Minolta inkjet papers work well on all brands of inkjet printers.”
Konica Minolta’s expertise in photographic film and paper coating technology enables the company to offer inkjet papers that feature superb multi-layer, micro porous technology compatible with all dye and pigment type inks. Konica Minolta inkjet papers are also smudge proof and water resistant. Paper types include “Professional Photo Paper”, “Professional Photo DoubleTwo-Sided Photo Paper”, “Premium Photo Paper” (available in Glossy and Satin), “Premium Self-Adhesive Photo Paper”, and “Everyday Photo MattePaper”. (Note to Eric and Anna: Please confirm that these paper types are correct.)
An Easy Choice
The new Konica Minolta packaging features a clean white background with striking colors including collages of photographic images that are easily identifiable and easy to read as an aid to consumers when choosing the proper inkjet paper for their photographic needs.
The new product packaging includes the following design details:
1. Simple and easy to understand redesigned product packaging helps users easily identify the surface type
2. Ideal uses for each paper type are listed right on the front of the packaging.
3. The entire Konica Minolta line of inkjet papers is featured in a chart on the back of each package.
Konica Minolta Inkjet Paper Line Up (NOTE to Eric and Anna: This chart is from the previous inkjet packaging. Has anything changed?)
Product Name / SpecificationSurface / Weight / Size / Sheets/Pack
Professional Photo Paper / GlossyHigh Gloss / 305g/㎡ / 8.5”-1/2 x 11” / 10
4”x6” / 30
Professional 2-Two-Sided Photo Paper / High Gloss
GlossyHigh Gloss / 285g/㎡
285g/㎡ / 8.5”-1/2 x 11” / 10
4” x 6” / 20
Premium Photo Paper / Glossy / 260g/㎡ / 13” x 19” / 10
11”x17” / 10
8.5-1/2” x 11” / 15, 50, & 100
4”x6” / 30 & 75
Premium Self-Adhesive Photo PaperPremium Photo Paper / GlossySatin / 248g/㎡230g/㎡ / 8.5”x11” / 10 15
Premium Photo Paper / Satin / 230g/㎡ / 8.5-1/2” x 11” / 15
4”x6” / 30
Premium Self-Adhesive Photo Paper / Glossy / 248g/㎡ / 8-1/2 x 11 / 10
Everyday Photo Paper / Matte / 110g/㎡ / 8.5-1/2” x 11” / 100
Sample Pack / Various / Various / 8.5”-1/2 x 11” / 10
About Konica Minolta Photo Imaging U.S.A., Inc.
Konica Minolta Photo Imaging U.S.A., Inc., headquartered in Mahwah, NJ, is the North American sales and marketing subsidiary of Konica Minolta Holdings, Inc. (Tokyo, Japan). On August 5, 2003 Konica Minolta Holdings, Inc. was formed to enhance both the competitive business capabilities and earning capacities of Konica Corporation and Minolta Co., Ltd.
Consumers around the world have come to know and trust the Konica and Minolta brands for all their imaging needs. Since the earliest days of the photo industry, Minolta and Konica have applied their talents and resources to create products and services that are essential to the world of imaging. Today, these efforts concentrate on the most important aspects of imaging: the quality of the images, the tools and methods for creating images, and the creation of environments for the application of images.
This focus on the essentials of imaging ties together the company’s key business and consumer product lines. Konica Minolta Photo Imaging U.S.A., Inc. is a leading manufacturer and marketer of 35mm and Advanced Photo System film, single-use cameras, digital and 35mm film cameras, accessory lenses, binoculars, photographic and color measurement meters. In addition the company offers color print photo papers, inkjet photo paper, digital minilabs, digital film scanners, optical instruments, software and advanced imaging and sensing technologies. Konica Minolta Photo Imaging U.S.A., Inc. also provides wholesale photofinishing services and Internet imaging services. It is a complete imaging company, from input through output. For more information about Konica Minolta Photo Imaging U.S.A., Inc., its products and services, visit www.konicaminolta.us.
All brand names are trademarks and/or registered trademarks of their respective companies.
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Contact Information:
Steve Rosenbaum/Leigh Grimm Eric Cinque
S.I.R. Marketing Communications, Inc. Konica Minolta Photo Imaging U.S.A., Inc.
201-574-4148
631-757-5665