NEWS RELEASE

July xxx, 2011

For more information call:

Lu Stasko

303/477-9902 (Office)

720/404-4507 (Mobile)

RACING LEGEND BILL ELLIOTT WILL OUTLINE STRATEGIES FOR SUCCESS AT MUDSTOCK TRAINING SUMMIT

Acworth, GA – NASCAR Champion Bill Elliot will offer insight into how he become one of stock car racing’s most accomplished drivers at the Mudstock 2011 training summit. The annual gathering offers automotive repair shop owners the opportunity to learn innovative management techniques; share information and practice strategies that will help them prosper.

Presented by Mudlick Mail, a provider of direct mail services for the automotive repair industry, Mudstock regularly draws more than a hundred of the nation’s top service center owners. The interactive training summit will be held on September 27-29 at the Barnsley Gardens Resort just north of Atlanta, in the foothills of the Blue Ridge Mountains. Amidst this beautiful background, industry experts will provide guidance on a wide variety of topics, including:

· Improving time management

· Motivating employees to improve production

· Increasing the expertise of sales staff

· Building a female client base

· Managing high volume stores and multiple locations

· Strategy for future growth (when and how to grow)

“We want attendees to walk away with tools they can use to become better managers and more profitable business owners,” said Mudlick Mail CEO Greg Sands, who also owns more than 20 stores in four states.

From Elliott – one of the most decorated and enduring drivers in NASCAR history – shop owners can glean success strategies and techniques to stay motivated. A former champion of the NASCAR Sprint Cup Series, Elliott was inducted into the Motorsports Hall of Fame of America in 2007. He holds track records at both Talladega and the Daytona International Speedway and was voted NASCAR’s most popular driver 16 times. Still a part-time driver, Elliott launched his career in 1974.

Founded in 2008, Mudlick Mail helps automotive repair shops deliver the right message to the right people. The company's strategically targeted direct mail campaigns, turnkey service and expert guidance allow shop owners to increase their reach and grow their businesses.

Mudstock supplements the webinars and educational information Mudlick Mail provides on its website to help clients utilize advertising more effectively. For more information visit www.mudlickmail.com

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