Business and Management for the IB Diploma

Chapter 2: Exam practice question

The Google™ phenomenon

1 Explain the term ‘partnership’. (2)

A partnership is a business formed by two or more people, with shared capital investment and usually with shared responsibilities.

Apply Resources table 3a mark bands.

2 Outline two benefits to Larry Page and Sergey Brin of starting Google as a partnership. (4)

· split workload

· more capital

· wider expertise

· more personal contacts

· any other relevant point

Apply Resources table 3b mark bands.

3 Examine the difficulties the partners would have encountered when they set up Google. (8)

· lack of capital and working capital

· very fast expansion necessitated ballooning organisation which would have been difficult to keep pace with

· Page and Brin’s lack of experience

· lack of confidence of external investors in new idea

· unincorporated

· unlimited liability

· any other relevant point

SL: apply Resources table 1 mark band descriptors.

(SL questions do not usually go up to 8 points, so the HL table is best used for SL students.)

HL: apply Resources table 2 mark band descriptors.

4 Explain the term ‘public limited company’ (plc). (2)

A plc is a limited liability, incorporated business entity whose shares are traded publicly on the stock exchange.

Apply Resources table 3a mark bands.

5 Discuss the advantages and disadvantages to Google following its conversion to a plc in 2004. (9)

Advantages:

· 19,605,052 shares at $85 each raised huge capital

· dividends are discretionary: useful in initial company development

· access to specialist help

· economies of scale (NOTE concept not introduced until later in book)

· any other relevant point

Disadvantages:

· costly and time-consuming procedure at a time when the business had ballooning growth

· share prices fluctuate

· risk of takeover

· diluted ownership

· any other relevant point

SL: apply Resources table 1 mark band descriptors.

(SL questions do not usually go up to 9 marks, so the HL table is best used for SL students.)

HL: apply Resources table 2 mark band descriptors.

A justified conclusion is usually required for 9 marks.

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