Don T Make Smokes Your Story Toolkit

Don’t Make Smokes Your Story Toolkit

Welcome

Welcome to the Don’t Make Smokes Your Story toolkit. This toolkit is intended to provide organisations with access to materials to help reduce the smoking rate nationally and provide information on the support tools available.

The Tackling Indigenous Smoking National Coordinator, Professor Tom Calma, is calling on everyone to work together to create healthier communities:

“I encourage my brothers and sisters, Aunties and Uncles and our young ones to give up smoking, avoid taking it up, and help others you care about to choose the no smoking path, so we can all live long and healthy lives.”

About the Campaign

The National Tobacco Campaign aims to encourage smokers and their families to make a quit attempt, to support current quitters in maintaining their quit status, and to help them reduce their chance of relapse.

The Don’t Make Smokes Your Story campaign first launched on 1 May 2016 with the primary focus on Aboriginal and Torres Strait Islander smokers and recent quitters aged 18-40 years and their families.

Key Messages

The key messages for the campaign include:

· Quit smoking for yourself and your family

· The longer you stay quit the easier it is to stay quit

· The support tools available including talking with a health worker and calling the Quitline

· Visiting the Quitnow website or downloading the My QuitBuddy or Quit for You, Quit for Two mobile apps

How you can help

Share campaign materials

Share our social media content or campaign materials on your social media accounts.

Post and tweet it

Use our social media guide to distribute the National Tobacco Campaign messages on your own social media accounts.

Link to us

Quitline 13 7848 The Quitline is a counselling service for people who want to quit smoking and need support. When your client calls the Quitline, they can request to speak to an Aboriginal quit specialist.

My QuitBuddy My QuitBuddy is a mobile application personalised to help your clients quit smoking. The app can be downloaded on iOS, Android and Windows devices.

Quit for You Quit for Two If your client is pregnant or planning to be, Quit for You Quit for Two provides support and encouragement to help give up the smokes.

Australia.gov.au/Quitnow Link to the Quitnow website to further extend the health benefits of quitting.

Licensing materials

If you wish to use any of the National Tobacco Campaign materials in paid media, please contact us at to secure a licence agreement. There are no licence or talent fees.

Resources

Don’t Make Smokes Your Story – 15 and 45 second television commercials

Watch and share the National Tobacco Campaign’s television commercials.

Don’t Make Smokes Your Story – 30 second radio commercials

Listen and share the National Tobacco Campaign’s radio commercials. We have the following languages available:

· English

· Torres Strait Islander Kriol

· Murrinh Patha

· Northern Kriol

· Pitjantjatara

· Walpiri

· Western Arrernte

· Yolngu Matha

· Modern Tiwi

· Kimberly Kriol

· Eastern and Central Arrernte

· Anindiliyakwa

Ted’s Extended Stories – Work and Friends

Watch and share Ted’s story of quitting while he’s at work and when he’s with his friends.

Quitline, My QuitBuddy and QuitNow Pick-A-Path

Use our Pick-A-Path videos to promote the campaign’s three calls-to-action, the Quitline, My QuitBuddy app and the Quitnow website.

Resources

DIY Poster

1. Double click the top of the page to activate the header

2. Click on the image to activate the Picture Tools/Format menu

3. From this menu, open the selection pane

4. Deactivate the branding so the full original image is visible

5. Right click on the image and select change picture

6. Choose the appropriate image file from your computer

7. Reactivate the branding via the selection pane

8. Double click in the body of the document to close the header and edit the text.

Animations – Addiction, Impacts of Smoking and Nicotine Replacement Therapy

These motion graphics have been developed as a resource for health professionals working with clients to quit smoking. They show information on smoking and addiction, the impacts of smoking and Nicotine Replacement Therapy.

Real Stories

The real stories show a variety of people across Australia talking about their quitting experience.

Social Media content

There are social media images that can be used on Facebook to further extend the campaign messaging such as smoking statistics and images of Ted and his family.

Other promotion materials

Visit the Quitnow website to order free resources to distribute in your community. These include posters, mobile phone cards, magnets and stickers.

Social Media Guide

We encourage you to share our social media content via your organisation’s social accounts. When using any of the visual or audio content in this kit, please link to the #dontmakesmokesyourstory or #MyQuitBuddy hashtag.