DDB Life Style Survey
Released Data
Creation Date: 12 Jun 00
Creation Time: 22:31:23
N of Cases: 43360
# of Named Variables: 389
Data Are Weighted and Compressed
1 YEAR Year of survey
2 MIQ Respondent number
3 WEIGHT Weight for sample adjustment
4 ACATHEVT Attended amateur or college athletic event (freq last 12 months)
1 None
2 1-4 times
3 5-8 times
4 9-11 times
5 12-24 times
6 25-51 times
7 52+ times
5 ADULTPUZ Bought a toy, game, or puzzle for an adult (freq last 12 months)
1 None
2 1-4 times
3 5-8 times
4 9-11 times
5 12-24 times
6 25-51 times
7 52+ times
6 AUTOBANK Used an automatic teller machine for making deposits or with or withdrawals (freq last
12 months)
1 None
2 1-4 times
3 5-8 times
4 9-11 times
5 12-24 times
6 25-51 times
7 52+ times
7 BEERBAR Went to a bar or tavern (freq last 12 months)
1 None
2 1-4 times
3 5-8 times
4 9-11 times
5 12-24 times
6 25-51 times
7 52+ times
8 BGTBOOK Bought a book (freq last 12 months)
1 None
2 1-4 times
3 5-8 times
4 9-11 times
5 12-24 times
6 25-51 times
7 52+ times
9 BICYCLE Rode a bicycle (freq last 12 months)
1 None
2 1-4 times
3 5-8 times
4 9-11 times
5 12-24 times
6 25-51 times
7 52+ times
10 BOOK Finished reading a book (freq last 12 months)
1 None
2 1-4 times
3 5-8 times
4 9-11 times
5 12-24 times
6 25-51 times
7 52+ times
11 BOWLING Went bowling (freq last 12 months)
1 None
2 1-4 times
3 5-8 times
4 9-11 times
5 12-24 times
6 25-51 times
7 52+ times
12 BREAKRES Went out to breakfast at a restaurant (freq last 12 months)
1 None
2 1-4 times
3 5-8 times
4 9-11 times
5 12-24 times
6 25-51 times
7 52+ times
13 BUYVID Bought a movie on video cassette tape (freq last 12 months)
1 None
2 1-4 times
3 5-8 times
4 9-11 times
5 12-24 times
6 25-51 times
7 52+ times
14 CAMPING Went camping (freq last 12 months)
1 None
2 1-4 times
3 5-8 times
4 9-11 times
5 12-24 times
6 25-51 times
7 52+ times
15 CARDEVNT Sent a greeting card in honor of an event in someone's life (anniversary, birthday, etc.)
(freq 12 months)
1 None
2 1-4 times
3 5-8 times
4 9-11 times
5 12-24 times
6 25-51 times
7 52+ times
16 CARDHOLI Sent a greeting card on a holiday (Christmas, Mother's Day, etc.) (freq last 12 months)
1 None
2 1-4 times
3 5-8 times
4 9-11 times
5 12-24 times
6 25-51 times
7 52+ times
17 CARDNOSP Sent a greeting card on no special occasion (just to keep in touch, say hello etc.) (freq
12 months)
1 None
2 1-4 times
3 5-8 times
4 9-11 times
5 12-24 times
6 25-51 times
7 52+ times
18 CARDS Played cards (freq last 12 months)
1 None
2 1-4 times
3 5-8 times
4 9-11 times
5 12-24 times
6 25-51 times
7 52+ times
19 CASINO Gambled in a casino (freq last 12 months)
1 None
2 1-4 times
3 5-8 times
4 9-11 times
5 12-24 times
6 25-51 times
7 52+ times
20 CHURCH Attended church or other place of worship (freq last 12 months)
1 None
2 1-4 times
3 5-8 times
4 9-11 times
5 12-24 times
6 25-51 times
7 52+ times
21 CLASS Attended a class or seminar (freq last 12 months)
1 None
2 1-4 times
3 5-8 times
4 9-11 times
5 12-24 times
6 25-51 times
7 52+ times
22 CLASSIC Went to a classical concert (freq last 12 months)
1 None
2 1-4 times
3 5-8 times
4 9-11 times
5 12-24 times
6 25-51 times
7 52+ times
23 CLOTHES Went clothes shopping (freq last 12 months)
1 None
2 1-4 times
3 5-8 times
4 9-11 times
5 12-24 times
6 25-51 times
7 52+ times
24 CLUBMEET Went to a club meeting (freq last 12 months)
1 None
2 1-4 times
3 5-8 times
4 9-11 times
5 12-24 times
6 25-51 times
7 52+ times
25 COLD Had a cold (freq last 12 months)
1 None
2 1-4 times
3 5-8 times
4 9-11 times
5 12-24 times
6 25-51 times
7 52+ times
26 COLLECT Worked on a collection (stamps, coins, rocks, etc.) (freq last 12 months)
1 None
2 1-4 times
3 5-8 times
4 9-11 times
5 12-24 times
6 25-51 times
7 52+ times
27 COMMPROJ Worked on a community project (freq last 12 months)
1 None
2 1-4 times
3 5-8 times
4 9-11 times
5 12-24 times
6 25-51 times
7 52+ times
28 COOKOUT Cooked outdoors (freq last 12 months)
1 None
2 1-4 times
3 5-8 times
4 9-11 times
5 12-24 times
6 25-51 times
7 52+ times
29 CRAFT Worked on a crafts project (needlework, model building, etc.) (freq last 12 months)
1 None
2 1-4 times
3 5-8 times
4 9-11 times
5 12-24 times
6 25-51 times
7 52+ times
30 DINPARTY Gave or attended a dinner party (freq last 12 months)
1 None
2 1-4 times
3 5-8 times
4 9-11 times
5 12-24 times
6 25-51 times
7 52+ times
31 DINRES Went out to dinner at a restaurant (freq last 12 months)
1 None
2 1-4 times
3 5-8 times
4 9-11 times
5 12-24 times
6 25-51 times
7 52+ times
32 ENTHOME Entertained people in my home (freq last 12 months)
1 None
2 1-4 times
3 5-8 times
4 9-11 times
5 12-24 times
6 25-51 times
7 52+ times
33 ENVCONS Contributed to an environmental or conservation organization (freq last 12 months)
1 None
2 1-4 times
3 5-8 times
4 9-11 times
5 12-24 times
6 25-51 times
7 52+ times
34 EXCLASS Went to an exercise class (freq last 12 months)
1 None
2 1-4 times
3 5-8 times
4 9-11 times
5 12-24 times
6 25-51 times
7 52+ times
35 EXHOME Did exercises at home (not at a class) (freq last 12 months)
1 None
2 1-4 times
3 5-8 times
4 9-11 times
5 12-24 times
6 25-51 times
7 52+ times
36 FINGER Gave 'the finger' to someone while driving my car (freq last 12 months)
1 None
2 1-4 times
3 5-8 times
4 9-11 times
5 12-24 times
6 25-51 times
7 52+ times
37 FISHING Went fishing (freq last 12 months)
1 None
2 1-4 times
3 5-8 times
4 9-11 times
5 12-24 times
6 25-51 times
7 52+ times
38 FLSHDLGT Flashed my lights at another motorist when annoyed with his or her behavior (freq last
12 months)
1 None
2 1-4 times
3 5-8 times
4 9-11 times
5 12-24 times
6 25-51 times
7 52+ times
39 GARDEN Worked in the garden (freq last 12 months)
1 None
2 1-4 times
3 5-8 times
4 9-11 times
5 12-24 times
6 25-51 times
7 52+ times
40 GOLF Played golf (freq last 12 months)
1 None
2 1-4 times
3 5-8 times
4 9-11 times
5 12-24 times
6 25-51 times
7 52+ times
41 GREETING Sent a greeting card (freq last 12 months)
1 None
2 1-4 times
3 5-8 times
4 9-11 times
5 12-24 times
6 25-51 times
7 52+ times
42 HEALTHCB Went to a health club (freq last 12 months)
1 None
2 1-4 times
3 5-8 times
4 9-11 times
5 12-24 times
6 25-51 times
7 52+ times
43 HIKING Went hiking (freq last 12 months)
1 None
2 1-4 times
3 5-8 times
4 9-11 times
5 12-24 times
6 25-51 times
7 52+ times
44 HOMEVID2 Played a home video game (freq last 12 months)
1 None
2 1-4 times
3 5-8 times
4 9-11 times
5 12-24 times
6 25-51 times
7 52+ times
45 HOMEWORK Brought work home (freq last 12 months)
1 None
2 1-4 times
3 5-8 times
4 9-11 times
5 12-24 times
6 25-51 times
7 52+ times
46 HUNTING Went hunting (freq last 12 months)
1 None
2 1-4 times
3 5-8 times
4 9-11 times
5 12-24 times
6 25-51 times
7 52+ times
47 INTERNET Used the internet (freq last 12 months)
1 None
2 1-4 times
3 5-8 times
4 9-11 times
5 12-24 times
6 25-51 times
7 52+ times
48 JOGGED Jogged (freq last 12 months)
1 None
2 1-4 times
3 5-8 times
4 9-11 times
5 12-24 times
6 25-51 times
7 52+ times
49 LATEWORK Stayed late at work (freq last 12 months)
1 None
2 1-4 times
3 5-8 times
4 9-11 times
5 12-24 times
6 25-51 times
7 52+ times
50 LECTURE Attended a lecture (freq last 12 months)
1 None
2 1-4 times
3 5-8 times
4 9-11 times
5 12-24 times
6 25-51 times
7 52+ times
51 LETTER Wrote a letter to an editor of a magazine or newspaper (freq last 12 months)
1 None
2 1-4 times
3 5-8 times
4 9-11 times
5 12-24 times
6 25-51 times
7 52+ times
52 LETTFRD Write a letter to a friend or relative (freq last 12 months)
1 None
2 1-4 times
3 5-8 times
4 9-11 times
5 12-24 times
6 25-51 times
7 52+ times
53 LIBRARY Went to a library (freq last 12 months)
1 None
2 1-4 times
3 5-8 times
4 9-11 times
5 12-24 times
6 25-51 times
7 52+ times
54 LIED Told a lie (freq last 12 months)
1 None
2 1-4 times
3 5-8 times
4 9-11 times
5 12-24 times
6 25-51 times
7 52+ times
55 LONGDIST Made long-distance call from home (freq last 12 months)
1 None
2 1-4 times
3 5-8 times
4 9-11 times
5 12-24 times
6 25-51 times
7 52+ times
56 LUNCHRES Went out to lunch at a restaurant (freq last 12 months)
1 None
2 1-4 times
3 5-8 times
4 9-11 times
5 12-24 times
6 25-51 times
7 52+ times
57 MATHEVNT Attended a men's amateur athletic event (freq last 12 months)
1 None
2 1-4 times
3 5-8 times
4 9-11 times
5 12-24 times
6 25-51 times
7 52+ times
58 MOVIES Went to the movies (freq last 12 months)
1 None
2 1-4 times
3 5-8 times
4 9-11 times
5 12-24 times
6 25-51 times
7 52+ times
59 MUSICAL Played a musical instrument (freq last 12 months)
1 None
2 1-4 times
3 5-8 times
4 9-11 times
5 12-24 times
6 25-51 times
7 52+ times
60 OFFICIAL Contacted a public official (freq last 12 months)
1 None
2 1-4 times
3 5-8 times
4 9-11 times
5 12-24 times
6 25-51 times
7 52+ times
61 ONLINEPR Used a commercial online service for personal (non-business) reasons (freq last 12
months)
1 None
2 1-4 times
3 5-8 times
4 9-11 times
5 12-24 times
6 25-51 times
7 52+ times
62 PATHEVNT Attended a professional athletic event (freq last 12 months)
1 None
2 1-4 times
3 5-8 times
4 9-11 times
5 12-24 times
6 25-51 times
7 52+ times
63 PCHMPER Used a personal computer at home for personal (non-business) reasons (freq last 12
months)
1 None
2 1-4 times
3 5-8 times
4 9-11 times
5 12-24 times
6 25-51 times
7 52+ times
64 PICNIC Went on a picnic (freq last 12 months)
1 None
2 1-4 times
3 5-8 times
4 9-11 times
5 12-24 times
6 25-51 times
7 52+ times
65 PLANEPER Took an airplane trip for personal reasons (freq last 12 months)
1 None
2 1-4 times
3 5-8 times
4 9-11 times
5 12-24 times
6 25-51 times
7 52+ times
66 PMENTV Watched a professional men's sporting event on TV (freq last 12 months)
1 None
2 1-4 times
3 5-8 times
4 9-11 times
5 12-24 times
6 25-51 times
7 52+ times
67 POPROCK Went to a pop or rock concert (freq last 12 months)
1 None
2 1-4 times
3 5-8 times
4 9-11 times
5 12-24 times
6 25-51 times
7 52+ times
68 PUBLIB Went to a public library (freq last 12 months)
1 None
2 1-4 times
3 5-8 times
4 9-11 times
5 12-24 times
6 25-51 times
7 52+ times
69 PWMNTV Watched a professional women's sporting event on TV (freq last 12 months)
1 None
2 1-4 times
3 5-8 times
4 9-11 times
5 12-24 times
6 25-51 times
7 52+ times
70 RACEAUTO Went to an auto race (NASCAR, Formula 1, etc.) (freq last 12 months)
1 None
2 1-4 times
3 5-8 times
4 9-11 times