CURRICULUM MAP: A YEAR AT A GLANCE

DIGITAL COMMUNICATIONS I

Greenbrier High School Teacher: N. Woodall

August 2013 – May 2014 Grade: 10-12 Subject: DCI

UNIT / Unit 1: Introduction to Digital Media / Unit 2: Communication of Color / Unit 3: Layout and Design / Unit 4: Typography / Unit 5: Publications
OBJECTIVE: / Students shall:
1. Define terminology.
2. Define digital media and describe various types of publications.
3. Discuss the copyright laws and the applications to desktop publishing.
4. Discuss career opportunities in digital media. / Students shall:
1. Define terminology.
2. Discuss color theory and guidelines for selecting color.
3. Discuss the characteristics of color in digital communications. / Students shall:
1. Define terminology.
2. Discuss basic design principles and elements.
3. Discuss pre-planning activities.
4. Discuss specific costs associated with production. / Students shall:
1. Define terminology.
2. Identify the basic characteristics and classifications of fonts.
3. Discuss the guidelines for selecting fonts.
4. Discuss basic styles and special formats.
5. Discuss spacing techniques.
6. Review font characteristics, styles, and formats. / Students shall:
1. Define terminology.
2. Discuss the basic layout of a newsletter.
3. Discuss basic layout of a brochure.
4. Review appropriate uses of layout and design.
5. Discuss the basic layout and size.
EXTENDED TEXT:
Build Students’ Knowledge
COMPLEXITY: / The Design Collection Revealed CS5
1350
SHORT TEXT:
COMPLEXITY: / Famous Copyright Cases
Benedict.com
1320 / Basic Color Theory
1130 / The New Yorker Spruces Up for a Stalwart of Print, Subtly
1340 / Font of All Knowledge
1290 / 12 Parts of a Newsletter
1160
INFORMATIONAL
TEXT:
COMPLEXITY: / Famous Copyright Cases
Benedict.com
1320 / Basic Color Theory
1130 / The New Yorker Spruces Up for a Stalwart of Print, Subtly
1340 / Font of All Knowledge
1290 / 12 Parts of a Newsletter
1160
CLOSE READ: / Famous Copyright Cases
Benedict.com / Basic Color Theory / The New Yorker Spruces Up for a Stalwart of Print, Subtly / Font of All Knowledge / 12 Parts of a Newsletter
RESEARCH
PROJECT: / Digital Media Careers/
Notebook Project
WRITING:
Argumentative
Informational
Explanatory
Narrative / Argumentative - Copyright Law Cases Writing Prompts / Informational - Color Talk (Color Wheel) / Informational – Million Dollars (Leading & Kerning Activity) / Informational – Country Brochure (Typography) / Informational - Newsletter
TERMINOLOGY: / Commercial photographer
Copyright laws
Desktop publisher
Desktop publishing
Digital media
Fair use
Freeware
Graphic designer
Multimedia
Photographer
Public domain
Royalty-free
Shareware
Trademark
Videographer
Website developer / Analogous colors
CMYK (cyan, magenta, yellow, black)
Color scheme
Color theory
Color wheel
Communication of color
Complementary colors
Custom color
Hue
Monochromatic colors
Pantone
Process color
RGB (red, green, blue)
Saturation
Shade
Split-complimentary colors
Spot color
Tint
Triadic colors / Accordion fold
Additive color
Alignment
Asymmetrical balance
Balance
Binding
Bond
Card stock
Consistency
Contrast
Flow
Focal point
Gatefold
Half fold
Layout
Legal
Letter
Line
Mass
Mock layout
Newsprint
Optical center
Paper weight
Perfect binding
Ream
Repetition
Row
Saddle stitch
Shape
Space
Spiral binding
Style
Subtractive color
Symmetrical balance
Table of Contents
Tabloid
Target audience
Texture
Thumbnail sketch
Time frame
Tri-fold / 3-D
Ascender
Baseline
Bold
Cap height
Character
Character width
Contoured text
Decorative font
Descender
Dingbat
Drop cap
Em dash
En dash
Font
Font style
Greeking
Hanging indent
Indent
Initial cap
Italics
Kerning
Leading
Point
Reverse type
Sans serif
Script
Serif
Shadow
Small cap
Text wrap
Texture
Tracking
Typography
Widow/orphan
x-height / Bleed
Brochure
Business card
Byline
Clip art
Column
Continuation line (or head)
Deck
Downstyle
End signs
Gutter
Header
Headline
Jumpline
Kicker
Letterhead
Masthead
Nameplate
Newsletter
PDF (Portable Document Format)
Pull Quote
Subhead
Tombstoning
Upstyle
STANDARDS: / 1.1, 1.2, 1.3, 1.4 / 2.1, 2.2, 2.3 / 3.1, 3.2, 3.3, 3.4 / 4.1, 4.2, 4.3, 4.4, 4.5, 4.6 / 5.1, 5.2, 5.3, 5.4, 5.5