Color Psychology Project Job 10

Color Psychology Project Job 10

Purpose: To use the Internet to research information on the nature of color and color harmonies, to discuss the psychological implications of color, and to describe and discuss other areas that color affects our lives (Fashion, personal products, automobiles, etc.).

Instructions: Using the internet sites provided, complete the questions below.

People have many different responses to color. Different colors may have different meanings in different countries. Use the website http://char.txa.cornell.edu/ to explore the psychology of color. Use the link Color Psychology (on the left) to complete this worksheet.

1.  Colors often carry both positive and negative implications. Complete the chart below.

Color (and meaning) / Positive Implication / Negative Implication
Red -
Orange -
Yellow -
Green -
Blue -
Violet -

2.  What is the purpose of color forecasters? (What do they do and how does the design industry use the information?)______

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3.  Why do color trends change more rapidly for fashion than interior design? ______

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Find the link: http://www.worqx.com/color/color_basics.htm. Use this site to answer the following questions.

4.  What is another word for color? ______

What are 3 ways to describe color? ______

What is tint? ______

What is shade? ______

What is saturation?______

What is an after image?(Click on the link on the left side)______

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Refer to http://www.worqx.com/color/color_wheel.htm.

5.  What is the difference in primary and secondary colors? ______

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What is a tertiary color?______

What are complementary colors?______

What are analogous colors?______

Click the following link, Effects of color on how we think and feel, then find the link to Color and culture matters. Use this site to answer the following questions.

6.  Based on the information given, why wouldn’t it be appropriate for a bride in China to wear white? What would her parents do if a bride chose a white wedding gown?______

Which countries is “green” considered sacred? ______

What is said about green?______

7.  Click http://www.colormatters.com/body.html. What is mentioned about food and the color blue? ______

8.  Click http://www.colormatters.com/vision.html.
How many colors can the human eye see? ______

How does color affect/influence brand identity?______

9. Click http://www.colormatters.com/optics.html
Which color is the most fatiguing color? ______

Which color is the most cheerful? ______

What happened when the chickens saw red? ______

10.  Use this website: http://www.colormatters.com/factarch-2001.html

Go to Color Factoids. Read the different facts about colors. Why were the 5 colors chosen for the Olympic logo? (Factoids 2002) ______

What is the significance of the colors red and green at Christmas? (Factoids 2003)

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What problem was discussed regarding contact lenses? Why is this a dangerous practice?

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11.  Click on http://www.logoorange.com/color/color-codes-chart.php

What are 4 Typical uses of colors in North America in logo design?

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List the additional website(s) you used to find information. ______

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What was some important information you learned from this site? (you must complete this question!)

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