Name:______Date:______Class Period:______
Business Product Production RubricPoints Available /
Required Elements / Student Evaluation Points Earned / Teacher Evaluation
Points Earned
Product Model
10 / Label is created to fit design of product
10 / Label is colorful and promotes marketability – Not too much white space, wise use of colors
10 / Label contains product name
10 / Label contains representation of Company Logo
10 / Label is attached to product neatly
30 / Label contains all necessary information about product (including but not limited too: Warnings, ingredient, bar code, price nutrition value, etc…
10 / Model of Product is brought into class
20 / Realistic Design
20 / Product or Packaging was designed with effort and creativity.
Magazine Layout Ad
10 / 1 Page Layout Ad Created
10 / Margins are .5” on all 4 sides
10 / Wise use of white space
50 / Ad contains all necessary information about product (including but not limited too: Warnings, ingredient, price nutrition value, etc…
10 / Coupon created and added to the advertisement
25 / Coupon should be indicated with dotted lines and contain a small picture of the product and the amount of the discount – Should Be a realistic version of a coupon
10 / Company logo placed on ad
10 / No more than three fonts used
10 / Ad is colorful and creative
20 / Design is professional and realistic
Commercial
10 / Storyboard is created on poster board
30 / A minimum of 6 frames were designed in detail
20 / Storyboard is created neatly using paper, color, and effort
10 / Title of Product is on top of poster
10 / Commercial is 45 seconds in length
10 / Commercial is well written (Script attached to rubric)
20 / Group performed commercial seriously
30 / Commercial is realistic
30 / Prepared for Presentation (Had all props, lines memorized, etc..)
5 / Rubric Completed by Student
470 / Total (Portfolio Grade)