Books on the Economics of Sustainability
Natural Capitalism: Creating the Next Industrial Revolution
Hawken, P., A. Lovins & LH Lovins. Back Bay Books; 1st edition (December 1, 2008)
The 'theory' behind this has its supporters and detractors, but I like this book primarily for the real examples cited on how firms have made meaningful changes. I do think that the ideas in this book are part of the solution.
The Last Stand: The War Between Wall Street and Main Street over California's Ancient Redwoods
Harris, D. Sierra Club Books (March 25, 1997)
A great read on the story of Pacific Lumber.
Cannibals with Forks: The Triple Bottom Line of the 21st Century
Elkington, J. Capstone Publishing Ltd (September 1, 1999)
One of the original readings on the triple bottom line - discusses measurement and how firms can use the TBL to become more 'sustainable'.
Sustainability without the Hot Air
MacKay, D. http://www.withouthotair.com (available for free download)
A nice simple analysis of the sources and uses of energy, and a very practical discussion of the use of alternatives.
Building Social Business: The New Kind of Capitalism That Serves Humanity's Most Pressing Needs
Mohammed Yunus (2010). New York, Pubic affairs.
http://www.amazon.com/Building-Social-Business-Capitalism-Humanitys/dp/1586488244/ref=sr_1_1?ie=UTF8&s=books&qid=1275012057&sr=1-1
Banker To The Poor: Micro-Lending and the Battle Against World Poverty
Mohammed Yunus (1999). New York, Pubic affairs.
http://www.amazon.com/Banker-Poor-Micro-Lending-Against-Poverty/dp/1586481983/ref=sr_1_3?ie=UTF8&s=books&qid=1275012237&sr=1-3
Social Marketing: Influencing Behaviors for Good
Philip Kotler and Nancy Lee (2007). London: Sage.
http://www.amazon.com/Social-Marketing-Influencing-Behaviors-Good/dp/1412956471/ref=sr_1_1?ie=UTF8&s=books&qid=1275012465&sr=1-1#noop