Name: ______Date Due: ______Class #:______

Performance Task - OL

Arab – Israeli Conflict Flyer

Directions:

1)  Create a flyer that could be dropped from an airplane, placed on a car window, passed to individuals, etc. that shows which side, Arab or Israeli, you think has the better claim to the area called Palestine and uses historical data to support your opinion. You have been assigned: ______

2)  Rough Draft Due on: ______

3)  Final Project Due on: ______

4)  Follow these guidelines for your assignment:

  1. All of your information must fit onto your paper. You may use both sides of your paper. Make sure that if you do this that it makes sense.
  2. Your information must be organized in a way that grabs the reader’s attention
  3. Use persuasive techniques (see back page)!
  4. You must represent either the Palestinian Arabs or the Israeli Jewish perspective (assigned).
  5. Use historical evidence from class notes, articles, and your own research to support your opinion. You must have a minimum of five (5) facts.
  6. Use at least one (1) visual illustration on the flyer.
  7. Use of color is mandatory.
  8. Neatness is required, so use rulers. If your writing is hard to read, type it.
  9. You may use a computer for all, some, or none of the assignment.

Arab-Israeli Conflict Flyer (OL SS) Standards: SS7H2a, SS7H2b, SS7H2c

Criteria / 1
Below the
standard / 2
Approaching
the standard / 3
Meets the
standard / 4
Exceeds
the standard
Flyer provides at least 5 historical facts that supports your opinion / Less than 3 accurate historical facts are used to explain/support your opinion. 26pts. / 3-4 accurate historical facts that explains/supports your opinion.
33pts. / 5 accurate historical facts that explains/supports your opinion.
38pts. / More than 5 accurate historical that explains/supports your opinion.
45pts.
Uses at least 2 visuals that enhances the effect of the flyer
(high quality is neat, colored, organized and enhances understanding) / Uses only 1 average quality visual in product .
8pts. / Uses 2 visuals of average quality that slightly enhance the product or 1 high quality visual.
12pts. / Uses 2 high quality and accurate visuals to enhance the product.
16pts. / Uses more than 2 high quality and accurate visuals that enhances the effect/understanding of the product.
20pts.
Demonstrates use of persuasive techniques / Examples of persuasive techniques not used correctly.
6pts. / 1 example of correctly used persuasive techniques in product.
8pts. / 2 examples of correctly used persuasive techniques in product.
10pts. / More than 2 examples of correctly used persuasive techniques in product.
12pts.
GUMS
(grammar, usage, mechanics, spelling) / More than 2 GUMS mistakes.
5pts. / 2 Gums mistakes.
6pts. / 1 GUMS mistake.
7pts. / No GUMS mistakes.
8pts.
Follows proper format (style, quality of work) / Product is very confusing and/or incomplete. Lack of organization. May/may not use proper style. 9pts. / Product is somewhat visually interesting and organized. May not be completed in proper style.
11pts. / Product is visually interesting and well organized. Completed using correct style.
13pts. / Product is visually interesting and well organized. Completed using correct style. Exhibits “above and beyond” effort
15pts.

Persuasive Techniques in Advertising

Avante Garde The suggestion that using this product puts the user ahead of the times. A toy

manufacturer encourages kids to be the first on their block to have a new toy.

Emotional Appeal Words or images that appeal to the audience's emotions are used. The appeal may be to positive emotions, such as desire for success, or to negative ones, such as fear. What would you do if all your possessions were lost in a fire? Get the Save-All fireproof safe and protect your valuables.

Weasel Words “Weasel words” are used to suggest a positive meaning without actually really

making any guarantee. A scientist says that a diet product might help you to lose

weight the way it helped him to lose weight. A dish soap leaves dishes virtually

spotless.

Patriotism The suggestion that purchasing this product shows your love of your country. A

company brags about its product being made in America.

Transfer Positive words, images, and ideas are used to suggest that the product being sold is

also positive. A textile manufacturer wanting people to wear their product to stay

cool during the summer shows people wearing fashions made from their cloth at a

sunny seaside setting where there is a cool breeze.

Plain Folks The suggestion that the product is a practical product of good value for ordinary

people. Ordinary people sell a message. You are to believe that because these people are like you, they can be trusted. As a construction worker, I often get headaches on the job. That's why I use PainAway aspirin.

A cereal manufacturer shows an ordinary family sitting down to breakfast and enjoying their product.

Snob Appeal The suggestion that the use of the product makes the customer part of an elite

group with a luxurious and glamorous lifestyle. A coffee manufacturer shows

people dressed in formal gowns and tuxedos drinking their brand at an art gallery.

Bribery Bribery offers you something “extra.” Buy a burger; get free fries.

Bandwagon The suggestion that you should join the crowd or be on the winning side by using a

product—you don’t want to be the only person without it!Y ou are urged to do or believe something because everyone else does. Be where the action is. Shop at Hang-out Mall.

Testimonial Famous people endorse a product or idea. I'm professional football player Marcus Browning, and I use Wash Out window cleaner.