Patrick T. Long
Founding Director, Center for Sustainable Tourism
Division of Research and Graduate Studies
Tenure Home , College of Business
East Carolina University
Greenville , North Carolina 27858
Bus: (252 ) 328 - 9469 Fax: ( 252 ) 328-4963
Academic Vita
www.sustainabletourism.org
I am the founding director of the Center for Sustainable Tourism established at the University of Colorado at Boulder (UCB) in the mid 1990s (www.sustainabletourism.org) and now located at East Carolina University in the Division of Research and Graduate Studies. My scholarship focuses on sustainable practices in tourism, tourism planning strategies and host community adjustments to tourism development, and my interest in these topics spans a number of years in a variety of capacities including program management, teaching, and research and publication in leading tourism journals. While at UCB my tenure home was in the College of Business and I also was co-rostered in the Environmental Studies Program integrating my interests in tourism business practice and the environment.
I have served in the capacities of President/CEO and Chairman of the Board of Directors of the National Rural Tourism Foundation authorized by Congress (Public Law 102-372) to support tourism development in rural America and served two terms as President of the America Leisure Academy. Recently, I was named a member of the World Meteorological Organization’s Commission for Climatology Open Panel of Experts on Climate Information for Adaptation and Risk Management and am the founder and past director of the Colorado and Intermountain Rural Tourism and Recreation Initiatives. I have served as Principle Investigator on numerous research efforts having secured funding from the National Oceanic and Atmospheric Administration, the National Renewable Energy Lab, NC Sea Grant and the U.S. Environmental Protection Agency, among others. I was the Prinicple Investigator on a multi-year research initiative on state and local policies regarding community-based casino gambling funded through the Rural Economic Policy Program of The Aspen Institute. Over the last two decades I have administered in excess of $3.5 million of tourism and recreation research and program funding.
Currently, I serve on the Editorial Board of the Journal of Sustainable Tourism and the InterAmerica Journal of the Environment and Tourism and am a member of the faculty of the Environmental and Ecotourism Management Graduate Program, College of the Americas (Coordinating University is the University of Costa Rica). While at UCB I managed a multi-disciplinary research group of social and natural scientists conducting tourism related research with the work of the Sustainable Tourism Center focusing on issues of effective planning and management of tourism-dependent communities seeking long-term socio-cultural, environmental and economic benefits.
My publishing record includes a number of research and technical publications on tourism impacts, planning, and policy, including a monograph on gambling titled Win, Lose or Draw? Gambling with America’s Small Towns and a co-edited book titled Seeing and Being Seen: Tourism in the American West. I served as Guest Editor of a special issue on gambling and tourism for the Journal of Travel Research and have made numerous national and international presentations regarding general rural tourism policy as well as on the implications of gambling tourism. In 1996, my co-authored article received the Travel and Tourism Research Association’s Best Article Award.
I have served as a “Tourism Scholar-in-Residence" with the Western Governors' Association and as a member of the Advisory Committee for the National Rural Tourism Development Project and the National Cultural Tourism Development Project. I have also been a member of the National Tourism Design Team for the Department of Agriculture and served as a consultant for the National Trust for Historic Preservation's Heritage Tourism Initiative. I have conducted research for the Cuba Policy Foundation, the Japan Travel Bureau Foundation and the National Park Service and held an appointment as a Senior Research Fellow for the Hunter Valley Research Foundation, Newcastle, New South Wales, Australia, where I contributed to the Country's national initiative on local government and tourism development.
My work has been formally recognized by the National Recreation and Park Association and the American Association for Leisure and Recreation. I am the recipient of the University of Colorado President's Public Service Award, Procter and Gamble Teaching Excellence Award, CU Alumni SOAR Teaching Recognition, Joseph L. Frascona Teaching Excellence Award and Susan C. Wright Communication of Research Award.
Refereed Journal Articles, Books and Book Chapters
Attitudes of resident and second home property owners to climate change considerations and their affects on future property values in coastal counties. ( In press) Long, P., Hao, H. and Curtis, S. International Journal of Risk Analysis and Crisis Response.
Homeowners’ Attitudes toward Tourism in a Mountain Resort Community: A Comparison of Seasonal and Permanent Property Owners. ( In press). Tourism Geographies. Hao, H., Alderman, D. & Long, P.
Rural Tourism and Second Home Development: The Case of Colorado. In Handbook of Tourism and Quality of Life Research. (2012). Long, P., Ireland, M., Alderman, D. and Hao, H. Springer Publishers & International Society for Quality-of-Life Studies, pp. 607-633.
Factors Predicting Homeowners’ Attitudes towards Tourism: A Case of a Coastal Resort Community . (2012). Hao, H., Long, P. and Kleckley, J. Journal of Travel Research, Vol. 50(6), pp 627-640.
Home Away From Home: A Research Agenda for Examining the Resort Community Second Home Industry in Colorado. (2012). Long, P., Perdue, R. and Venturoni, L. The Routledge Handbook of Tourism Research. Rutledge Taylor and Francis Group), pp 145-156.
Climate, Weather, and Tourism: Issues and Opportunities (2011 ). Curtis, S., Long P. & Arrigo, J. Bulletin of the American Meteorological Society , March, pp 361-363.
Tourists' Climate Perceptions: A Survey of Preferences and S ensitivities in North Carolina's Outer Banks (2010). Covington, R., J. Arrigo, S. Curtis, P. Long, and DH Alderman. The North Carolina Geographer , Vol 17, pp. 38-53.
Residents’ Perceptions of Casino Impacts: A Compa ra tive Study (2010). Kang, S., Lee, C., Long, P. and Yvette Reisinger. Tourism Management, Vol 31 (2010) 189–201
Tourism Analysis (2010 ). Dolnicar, S. and Long, P. Beyond Ecotourism: The Environmentally Responsible Tourist in the General Travel Experience, Vol. 14 pp. 503-513.
The E conomic Impact of Rural Festivals and Special Events: Assessing the Spatial Distribution of E xpenditures (1990; 2010). Long, P. and Perdue, P. Journal of Travel Research, 28 (4): 10-14. Reprint in Event Tourism: Critical Concepts in Tourism by Stephen Page and Joanne Connell.
Resident perception of the impact of limited stakes community-based casino gaming in mature gaming communities (2008). Kang, S., Lee, C., Yoon, Y. and Long, P. Tourism Management, Vol. 29(4), pp. 681-694.
Environmen t ally Friendly Tourists: What do we really know about them? (2008). Dolnicar, S., Crouch, G. and Long, P. Journal of Sustainable Tourism. Vol. 16(2), pp. 197-210.
Climate and Tourism on the Colorado Plateau. (2008). Alvord, C., Long, P., Pulwarty, R. and Udall, B. Bulletin of the American Meteorological Society ,Vol. 89, Issue 5, pp. 673–675.
Resident Support for Gambling as a Tourism Development Strategy (2006). Article reprint in Economics and Management of Tourism by Sage Publishing. Journal of Travel Research, Vol. 23(2), pp. 3-11.
Seeing and Being Seen: Tourism in the American West (2001) . Wrobel, D. and Long, P. University of Kansas Press, Lawrence, KS. Book.
For Residents and Visitors Alike! Seeking Tourism’s Benefits—Minimizing Tourism’s Costs (2001). Long, P. In Seeing and Being Seen: Tourism in the American West, pp. 70-90.
Tendencje w Turystyce Wiejskiej Poczatku 21 Wieku (2001). Long, P. and Lane, B. Reprint in Turystyka Wiejska I Rozwoj Lokalny, (Eds. Majewski,J. & Lane.B) 2001, Fundacja Fundusz Wspolpracy, Poznan, pp 331-340. (Trends in Rural Tourism for the 21st Century, in Rural Tourism and Local Development).
Trends 2000: Rural Tourism Development. In “International 2000: Trends in Outdoor Recreation, Leisure and Tourism” (2000). Long, P. and Lane, B. CABI Publishing, Wallingford, UK.
Journal of Business Research (1999). Perdue, R., Long, P. and Kang, Y. Boomtown Tourism and Resident Quality of Life: The Marketing of Gaming to Host Community Residents, Vol. 44(3), pp. 165-178.
Rural Tourism in the United States: A Case Study of the Peak to Peak Scenic Byway and a KOA Campground in Colorado (1998). Long, P. and Edgell, D. The Business of Tourism, International Thomsan Business Press, London.
Early Impacts of Limited Stakes Casino Gambling on Rural Community Life (1996). Long, P. Tourism Management, Vol. 17(5), pp.341-354.
Resident Attitudes Toward Legal Gambling: A Report on Measurement Development (1995) . Kang, Y., Long, P. and Perdue, R. Annals of Tourism Research. Vol. 23(1), pp. 71-85.
Resident Support for Gambling as a Tourism Development Strategy (1995). Perdue, R., Long. P. and Kang. Y. Journal of Travel Research, Vol. 23(2), pp. 3-11. (Selected as 1995 Best Article).
Casino Gaming in the United States: 1994 Status and Implications (1995). Long, P. Tourism Management, Vol. 16(3), pp. 189-197.
Journal of Tourism Recreation Research . ( 1994). Long, P. and Nuckolls, J. Organising Resources for Rural Tourism Development: The Importance of Leadership, Planning and Technical Assistance, Vol. XlX(2), pp 19-34.
Win ? Lose a or § Draw? Gambling with America's Small Towns (1994). Long, P., Clark, J. and Liston, D. Rural Economic Policy Program, The Aspen Institute, Washington, DC. Book.
Rural Residents' Attitudes Toward Recreation and Tourism Development (1993). Allen, L., Hafer, H., Long, P. and Perdue, R. Journal of Travel Research, Vol. 21(4), pp. 27-33.
Recreation Leadership as a System of Social Ties (1992). Stokowski, P., Long, P. and Nuckolls, J. Journal of Park and Recreation Administration, Vol. 10(2), pp. 67-77.
Journal of Rural Studies (1991). Allen, L., Long, P. and Perdue, R. Relational Pattern Between Community Dimensions and Global Measures of Community Satisfaction, Vol 7(3), pp. 331-338
Rural Resident Tourism Perceptions and Attitudes by Community Level of Tourism (1990). Long, P, Perdue, R. and Allen, L. Journal of Travel Research, Vol 28(3), pp. 3-9.
Rural Resident Support for Tourism Development (1990). Perdue, R., Long, P. and Allen, L. Annals of Tourism Research, Vol 17(4), pp. 586-599.
The Economic Impact of Rural Festivals and Special Events: Assessing the Spatial Distribution of Expenditures (1990). Long, P. and Perdue, R. Journal of Travel Research, Vol 28(4), pp. 10-14.
Rural Resident Community Life Satisfaction and Tourism Development Attitudes: A Comparison of Forest and Non-Forest Community Residents (1990). Long, P., Perdue, R. and Allen, L. United States Department of Agriculture General Technical Report RM-196, Contributions of Social Sciences to Multiple Use Management, pp. 57-75.
Integrating Recreation and Tourism Development in Small Winter Cities (1989). Long, P. and Richardson, S. Journal of Physical Education, Recreation and Dance, Vol 60(8), pp. 58-61.
The Importance of Economic Impact to Municipal Recreation Programming (1988). Richardson, S., Long, P. and Perdue, R. Journal of Park and Recreation Administration, Vol 6(4), pp. 65-78.
The Impact of Tourism Development on Residents' Perceptions of Community Life (1988). Allen, L., Long, P. and Perdue, R.. Journal of Travel Research, Vol 27(1), pp. 16-21.
Journal of the American Planning Association (1988). Long, P., Allen, L., Perdue, R. and Kieselbach, S. Recreation Systems Development in Rural Communities: A Planning Process, Vol 54(3), pp. 373-376.
Rural Resident Tourism Perceptions and Attitudes (1987). Perdue, R., Long, P. and Allen, L. Annals of Tourism Research, Vol 14(3), pp. 420-429.
The Role and Impact of Mega-Events and Attractions in Tourism Development in North America (1987). Goeldner, C. and Long, P. AIEST Association Internationale d'Expert Scientifiques du Tourisme, Vol 28, pp. 119-131.
The Role of Leisure Satisfaction in Rural Communities (1987). Allen, L., Long, P. and Perdue, R. Journal of Physical Education, Recreation and Dance, Vol 58(4), pp. 33-37.
Recreation Development in Rural Colorado (1987).Long, P. and Kieselbach, S.Journal of Physical Education, Recreation and Dance, Vol 58(4), pp. 43-47.
The Rural Educator (1987). Neal, L. & Long, P. Rural Recreation: Concepts, Concerns, and Challenges, Vol 8(3), pp. 9-15.
The Role of Leisure Satisfaction in Rural Communities ( 1987 ). Allen, L., Long, P. and Perdue, R. Journal of Physical Education, Recreation and Dance, Vol 58(4), pp. 33-37.
Recreation Systems Development: a Rural Communities Model (1987). Long, P. and Kraus, B. Business Research Division, College of Business, University of Colorado at Boulder, Colorado. Book
Recreation Systems Development: a Rural Communities Model (1987). Long, P. and Kraus, B. Business Research Division, College of Business, University of Colorado at Boulder, Boulder, Colorado.
Cardiac Wellness Games - Is There Life After A Heart Attack? (1985). Zinn, L. and Long, P. Journal of Physical Education, Recreation and Dance, Vol 56(5), pp. 37-39.
Recreation and Rural Families (1984). Long, P and Stiehl, J. Journal of Physical Education, Recreation and Dance, Vol 55(8), pp. 55-57.
The Rural Educator (1983). Long, P. & Kraus, B. Colorado Rural Recreation Directors Project, Vol 5(1), pp. 12-16.
Recent Grant Activity
Planning for Beaufort, NC Ferry Service to Cape Lookout National Seashore: The Impact of Weather on Tourist Decision Making. (2012). $20,000. Carolinas Integrated Sciences and Assessments Minigrant Program 2012-2013. Curtis, S., Hao, H. and Long, P. (Not funded).
Greening Coastal Vacation Rental Properties. (2012). $30,000. Targeted program: U.S. Environmental Protection Agency, Source Reduction Assistance Program. Abdel-Salam, T., Long, P. and Naar, A. (Funded).
Second Home Development in At-Risk Yet Desirable Mountain Counties: A Sustainable Approach. (2012). North Carolina Appalachian Regional Commission Grants Program. Hao, H., Long, P. and Naar, A. (Not funded)
Tourism Impacts and Second Home Development in Coastal Communities: A Sustainable Approach. North Carolina Sea Grant Program. (2010- 201 3). $69,952. With Hao, H. (Funded). Supplemental grant of $25,000 for graduate student support.
Employers’ and Managers’ Perception of Drilled Oil Risks for Coastal North Carolina’s Tourism-Impacted Businesses and Organizations . North Carolina Sea Grant Program. 10/01/2010-3/31/2011, With Hao, Knollenberg, Smith, Wilson, Kain, and Powers.$4,930. (Funded).
Linking Weath er and Climate Data to Economic Stability and Sustainability in Coastal Tourism. Climate Program Office, Oceanic and Atmospheric Research (OAR), National Oceanic And Atmospheric Administration, Department of Commerce, Sector Applications and Research Program. $300,000. With Curtis, S., Dorsey. S., Arrigo, J., and Crawford, T. (Not funded).