8290 Gate Parkway W #1307

Jacksonville, FL 32216

504-906-7685Cell

Monchiere’ Holmes

CAREER SUMMARY

A dynamicand innovative manager with communications, media and event planning,alumni relations, PR and marketing experience that has been responsible for implementation and development of major engagements and brands.

EXPERIENCE

MAZDA USA/GARAGE TEAM MAZDA Ad Agency January 2012-Present

Jacksonville, FL (904)641-1989 ext 4

Regional MediaPlanner

  • Manages advertising planning for 14 markets within the Southeast Region, including but not limited to National TV, Outdoor, Print, and Radio media elements.
  • Responsible for maintaining and executing multi-platform marketing plans including on-site displays and sponsorship events in excess of $10 million.
  • Travel regularly to present quarterly marketing plans to Mazda dealer owners.
  • Implement integrated co-op marketing plans that are aligned with regional and national marketing plans and strategies.
  • Act as the liaison with Agency Partners, Regional General Manager and Regional Marketing Manager planning process to develop, recommend and implement full co-op and submarket media and creative plans encompassing various media channels to increase sales for franchisees.
  • Approve and distribute Media Buy Authorizations for broadcast, print and interactive media elements supporting the approved co-op plans to appropriate agency partners· Manage co-op budget to guarantee efficiency.
  • Develop & coordinate logistics of local sponsorships & promotions that require market wide coordination.
  • Monitor competitive set and develop and implement competitive intrusion plans specific to local market needs.
  • Analyze market pricing, competitor trends, and marketing initiatives monthly.

DAYSTAR NEW MEDIA/MICHELLE CULLISON July 2011- Present

Metairie, LA (504) 210-7690

PR/Speaking Event Agent/Media Relations (Freelance)

  • Promotes Michelle Cullison/Daystar New Media through strategic regional media placement.
  • Writes all marketing copy for website and speaking events.
  • Act as point of contact for booking of Michelle Cullison.
  • Business development for social media consultations.

WWL-TV NEWS ANCHOR/SALLY-ANN ROBERTS March 2011- January 2012

New Orleans, LA (504) 259-7473

PR/Speaking/Personal Engagement Assistant (Part-Time)

  • Maintains Sally-Ann’s speaking and charity event calendar.
  • Acts as the main point of contact for those seeking to reach Sally-Ann.
  • Coordinates all of Sally-Ann’s social media, website development, as well as developing innovative marketing techniques to promote her next book launch.
  • Responsible for coordinating book sales at each event.

DILLARD UNIVERSITYApril 2009-January 2011

2601 Gentilly Blvd. New Orleans, LA 504-816-4182 (50+hours weekly)

Manager of Alumni Relations Office (Communications and Marketing)

I am responsible for the planning and execution all alumni initiatives, communications, marketing, and fundraising cultivation with all alumni relationships.

  • Produced and coordinated university brands targeting alumni within bi-weekly alumni e-blast, production of bi-annual Alumni publication Dillard TODAY (award winning) magazine, and monitoring engagement efforts with alumni.
  • Managed daily social media initiatives and campaigns targeting 15,000 plus alumni.
  • Alumni Association of 15,000 plus liaison
  • Responsible for managing the Alumni House (5000sq ft Historic Home) decorating, cleaning, construction, and overall operations
  • Monthly reporting of e-mail statistical data and tracking
  • Developed, write and edit class communications including bi-monthly email newsletters, website copy, mailings, class events information for registration booklet, Class Panel programs, etc.
  • Developed Student Outreach opportunities with Alumni and the Gentilly Community
  • Managed all of the facilitation of fundraising event planning as well assponsorship marketingfor their alumni relations department.
  • Manage the budget for all media planned & bought for university’s annual campaign fundraiser.

HARRAH’S Entertainment (New Orleans)Jul 2007-April 2009

8 Canal Street New Orleans, LA - 504-533-6000 (35-40 Hours weekly)

Advertising Coordinator (Account/Project Coordinator)

I have managed all media strategy execution, planning, out-of-home development, and overall project management for direct mail projects internally and externally for the property. In addition to my position, I was appointed to the 2008 Harrah’s Foundation Board.

  • Responsible for developing strategies, creative,and implementation of advertising and marketing initiatives in support of new campaigns with ad team.
  • Responsible for delegating jobs to seven designers and writers, editing all copy, and proofing all creative for advertising collateral.
  • Managed administrative budgets tasks as well as general administrative housekeeping for the department.
  • Day-to-Day management of out-of-home media buys/plans
  • Received top bonuses, raises, and reviews, thus increasing my salary.
  • Developed and coordinate creative objectives for events/promotions in a plethora of city events that Harrah’s supports monthly.
  • Worked as theliaison between internal departments in order to ensure property advertising.
  • Maintain monthly advertising budget and billing, as well as recruit new non-traditional vendors to Harrah’s for cost saving and innovative ideas.
  • Acted as Brand Ambassador for all advertising and collateral produce for New Orleans property.

JWT / J. WALTER THOMPSONMar 2005- Aug 2006

550 Town Center Drive Dearborn, MI-313-615-3800 (35-40 Hours weekly)

Sr.Communications Planner(Sr. Media Planner)

Developed, competitively research, and implementedmarketing media plans for different media vehicles (radio, print, and TV) on retail and automotive advertising accounts (i.e.Domino’s, Bosch Automotive, Mr. Coffee, White Castle & Delta Dental).

  • Managed the day-to-day monitoring of marketing objectives, media updating vendor bills,office management, and general correspondence.
  • Monitored competitive set and develop and implement competitive intrusion plans specific to market needs
  • Trained and managed assistant media planners.
  • Strategized analytical initiatives for various types of media vehicles for each client’s market needs.
  • Coordinated corporate sponsorships with client brands and other partners (i.e. sitcom branding or school programs).
  • Maintained professional demeanor in all tasks including but not limited to memos, using Microsoft software for PowerPoint presentations of plans, request for proposals,and Excel charts for budgets.
  • Responsible for managing correspondence with 50 plus media vendors weekly on ad placements, billing, and creative shipping deadlines.
  • Excellent mathematical ability, oral skills, and written communication skills.
  • Developed and presented quarterly QSR competitive media reports for the agency Detroit office and clients.
  • Demonstrated ability to contribute to media strategies and ability to represent the Agency at client meetings and on conference calls.

GENERAL MOTORS- GMPLANWORKS Nov 2004- Jan 2005

150 W. Jefferson Ave. Detroit, MI

Media Planner– (Seasonal Contract)

Managed media planning strategies for West Regions Chevy dealer co-ops during GM’s annual planning season, while supporting AMD on internal client projects.

LOGAN MARKETING & COMMUNICATIONS, LLC &JWT/MMG May 2003-Nov 2004

New Orleans, LA(35-40 Hours weekly)

Media Coordinator –NO LONGER OPERATING/CLOSED AFTER KATRINA

As an assistant media planner-buyer for the Logan Marketing & Communications, Inc. and JWT Partnership, I was responsible for the ad placement of 12 accounts and negotiation of print, out-of-home, radio, and broadcast media plans

  • Day-to-day client correspondence for budgets up to $3.5 million
  • Client roster targeted 50+ markets in Pharmaceuticals, Hospitals, Organizations, and Retirement communities
  • Responsible for all administrative tasks for the media department
  • Research for the development of the media plan and wrote POVs
  • Supported Media Director on all new projects and clients
  • Quarterly lead evaluation on media performance
  • Assisted in HR administrative functions
  • Research client's competitors' media performance in order to generate competitive analysis Generated insertion orders, flowcharts, traffic creative, and calendars to place and track media buys.

CONSUMER CREDIT COUNSELING SERVICES OF GNOOct 2002- Apr 2003

1539 Jackson Ave.NewOrleans, LA

Administrative Assistant(20 hours Part Time weekly)

Duties included all clerical support for CEO and company’s executives.

  • Preparedminutes for board of directors.
  • Coordinated travel and shorthand for CEO.
  • Developed company business forms and assisted in counseling support for clients.
  • Tracked annual company budgets and facilitated operations of the front office.

EDUCATIONXavier University of Louisiana New Orleans, LA

Major: Mass Communications/ Public Relations

1998-2003

INTERNSHIPS

Spring Semester 2003 –Media Intern for Logan Marketing & Communications

Spring Semester 2002 -Media Relations Intern for SuperBowl

Spring Semester 2001 - Public Relations Intern for Robinson Et Al & Shelly Landrieu & Associates/Garden District Neighborhood Association

COMMUNITY SERVICE/ORGANIZATIONS

2008-Present Hoop Dreams Foundation Board Member

-Coordinated summer community basketball camps in Dallas and New Orleans with NBA’s New Orleans Hornets Basketball Coach Charlie Parker

-Community Outreach for free basketball camps

-Media Relations and PR for community camps

2008-2009 Board Member for the Harrah’s Foundation H.E.R.O. Board

-Spearheaded six month employee pet adoption campaign supporting the LASPCA by hosting lunch seminars, volunteer events, andproperty ad campaigns of employee adoptions

-Coordinated 2008 Harrah’s Community Breakfast

-Raise $10,000 plus for Senior centers in and around New Orleans through employee fundraising events (i.e. employee talent show).

-Managed internal communications development for board activities

President ofS.A.P.P.H.I.R.E (Social Service Group)

-Incorporated a new community service initiative (GEMS) with trouble young girls from the Boys Town Group to teach them etiquette, hygiene tips, budgeting, and giving back.

Co-Fundraiser Chair of Coalition of 100 Black Women of GNO

-Planned 2008 & 2009 Annual Scholarship Gala for 400 plus guests

Secretary of Young Democrats of Louisiana-New Orleans Chapter

Member of YLC (Young Leadership Council) Arts for Kids Committee

Member of EngageNola Steering Committee

-Community Outreach and Recruitment

Member United Way WINGS (Women in Leadership) Public Policy Committee

SPEAKING ENGAGEMENTS/PUBLISHED WORKS

Invited Speaker for Next Level Foundation School for Women New Orleans, LA

Developed and Produced Restore Wesley United campaign DVD and Brochure

COMPUTER

SKILLS Type 50-55 WPMs; Proficient inMS Word Excel PowerPoint and knowledge of Donovan BrandFX Access MRI CMR IMS TNS Scarborough SEM MediaToolsQuickBooksStratton Warren RAISERS EDGE TWITTER FACEBOOK MYSPACE LINKEDIN

REFERENCES

Please see the attached. Also, please view my social networking connections at and .