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75 Virginia Rd., North White Plains, NY 10603

X-Rite Photo Marketing

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T 914.347.3300

F 914.347.3309

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XRitePhoto.com

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X-Rite Announces Two Free July Webinars

Online educational tutorials provide photographers with basic information, insights, and tips to achieve color control, consistency and creativity in their digital imaging workflow

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North White Plains, NY – July12, 2012 – X-Rite Photo Marketing announces its schedule ofJuly 2012 Webinarsthat have been developed to address specific color management topics and are designed to appeal to both professional and serious amateur photographers.

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X-Rite July 2012 Webinars (cont’d) -2-

Two free Webinars this month are sure to help photographers gain new confidence and to learn quick, easy and powerful ways to enhance their color workflow and improve their landscape photography. Webinar attendees will also have the opportunity to ask questions to the live trainers.

“With summer vacations on everyone’s minds X-Rite’s JulyWebinar series focuses on getting the most out of landscape photography,” said Mark Rezzonico, vice president, X-Rite Photo Marketing. “Professional Photographer Joe Brady will host two different webinars this month that will help photographers using Lightroom 4 as well as Photoshop, get the best possible landscape images. Joe will also be able to answer color management questions.”

July Webinar Schedule

Tuesday, July24, 2012, 11:00 AM and 1:00 PM EDT

Landscape Image Edits and Enhancements in Lightroom 4

Adobe®'s new Lightroom 4 offers new options for editing and output that make this a must-have upgrade for Lightroom users. In this free webinar, Professional Photographer Joe Brady will explore both basic and advanced image editing techniques in this new update. During this session, he'll focus on the new editing capabilities offered in this upgrade. (In future sessions, Joe Brady will explore the new modules and Lightroom file organization.)
One of the new additions to Lightroom 4 is its ability to soft-proof. Now users can choose their printer profile and see what effects it will have on the printed image. This makes monitor profiling and accurate printer profiles an important feature of Lightroom 4's workflow.
Topics that will be covered include:
- Why monitor color is important for Lightroom 4
- Image edits and batch processing including:
- Global image edits
- Local color and light adjustments with Lightroom 4's new options
- Retouching
- Composition
- Image sharpening, noise reduction and lens profiles
- Preparing files for lab printing

To register for this webinar at 11:00 AM EDT, visit:

To register for this webinar at 1:00 PM EDT, visit:

Tuesday, July31, 2012, 11:00 AM and 1:00 PM EDT

Edit & Enhance Landscape Images in Photoshop

During this hour long webinar featuring Professional Photographer Joe Brady, attendees will learn how to enhance landscape images using Adobe® Photoshop®. In this free webinar Joe Brady will share some of his favorite techniques and processes to bring out the beauty in landscape photography.
There are times when photographinglandscapeswhen the weather and atmosphere just doesn’t seem to want to cooperate. During this session, Joe will share his workflow, decision-making process and enhancement techniques to bring life into image files that just don’t match the beauty and spirit of the scene the way the photographer remembered it.

Following a short discussion about workstation color and calibration, Joe will show attendees step-by-step Photoshop edits that they can put to work right away to bring life and drama back into their landscape images.
Topics that will be covered include:
- Monitor color for consistent results
- Image edits from minor to major including:
- Using Adobe Camera Raw – even with JPEGs
- Exposure, contrast and Light shaping
- Global and local color adjustments
- Compositing new skies
- Composition
- Removing unwanted elements from an image
- Image sharpening options
- Preparing files for lab printing

To register for this webinar at 11:00 AM EDT, visit:

To register for this webinar at 1:00 PM EDT, visit:

For more information an all X-Rite Photo webinars visit the Webinar page found under the Learning section on XritePhoto.com. All webinars are also archived for online viewing any time.

About X-Rite
X-Rite, Incorporated (NASDAQ:XRIT) is the global leader in color science and technology. The company, which now includes color industry leader Pantone LLC, develops, manufactures, markets and supports innovative color solutions through measurement systems, software, color standards and services. X-Rite's expertise in inspiring, selecting, measuring, formulating, communicating and matching color helps users get color right the first time and every time, which translates to better quality and reduced costs. X-Rite serves a range of industries, including printing, packaging, photography, graphic design, video, automotive, paints, plastics, textiles, dental and medical. For further information, please visit .

For more information regarding this webinar program, visit For X-Rite corporate information visit

The X-Rite Color Checker Passport, i1Solutions, ColorMunki Display and ColorMunki Photo are distributed by Elmsford, NY-based MAC Group

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Contact:

Mark RezzonicoSteve Rosenbaum/Leigh Nofi

X-Rite Photo MarketingS.I.R. Marketing Communications, Inc.

914.347.3300631.757.5665

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X-Rite is a trademark of X-Rite, Incorporated