Ed Cross, Jr.
604 Magnolia Avenue / Daphne, Alabama 36526
251-454-5992 /
April 22, 2014
Re: Sales Position, Mobile Alabama
To Whom It May Concern:
I am an entrepreneur, formally trained, sales person with a unique, some former managers and peers say, exceptional ability to understand prospects and customers in a sales environment and produce positive results. I understand the importance of and enjoy the challenge of quickly gaining a prospect’s confidence and respect. That people do not care how much you know until they know how much you care and how that relates to building rapport, confidence in the company and the representative, the initial sale and building close client relationships.
My qualifications include extensive experience in the sales & marketing of diverse products and services to construction, manufacturing, hospitals, marine, transportation, and service industries, including growing sales and profits through effective account and territory management. Developing new business through productive social networking, marketing, cold calling, persistence and providing exceptional service to build and retain close client relationships.
I am an aggressive, persuasive; goal oriented and experienced representative, requiring only the supervision required by upper management for reporting purposes and documenting results.
I am experienced in managing successful sales operations, revitalizing underperforming territories, and hiring, training and motivating productive sales personnel.
I excel in trouble shooting and have a reputation of retaining clients through mergers, acquisitions, and challenging issues which occur in the normal course of business.
Thank you for your consideration. I look forward to hearing from you in the near future.
Sincerely,
Ed Cross
encl résumé
Ed Cross, Jr.
604 Magnolia Avenue / Daphne, Alabama 36526
251-454-5992 /
Competitive, Entrepreneur, results-driven Sales professionalseeking quality products and services to provide to an established account base.
■ Top sales performer, continually recognized for achievements in highly competitive environments
■Adept in directing all aspects of business operations, including financial budgets, personnel management and training, new business development, sales forecasting and management, and growing and sales and profits
■Effective in leading, hiring, coaching, supervising, evaluating and motivating goal-oriented sales personnel
■Known for expertise in building close client relationships and resolving customer issues to drive sales
______PROFESSIONALEXPERIENCE ______
CrossRoads Marketing, Daphne, AL2005 – Present
Self Employed
■Business to business Sales & Marketing of equipment and services to petroleum, manufacturing, marine, hospital and transportation industries.
■Direct all aspects of day-to-day business and sales operations, including budgeting, forecasting, planning and training, as well as providing attentive customer service to build and maintain close client relationships
■Maintain an emphasis on social networking, cold calling and prospecting in developing new business and growing sales while retaining profitability of existing “base” business.
■Researched and selected vendors to facilitate in-house manufacturing of equipment, and negotiated contracts
■Grew coin operated air/vacuum vending business from zero to 113 accounts within 10 months of startup
■Achieved an almost 100% increase in customer base, growing from 221 to 427 convenience store, truck stop and gas station accounts in less than 18 months.
Olan Mills, Inc. (now Lifetouch, Inc.), Chattanooga, TN & Mobile, AL1986 – 2005
Territory Manager (1998 – 2005)
■Directed all aspects of day-to-day operations for south Alabama, south Mississippi, and northwest Florida territory for a leading photography services company, including developing and managing budgets, preparing detailed reports, and developing 12 and 24 month sales/profits forecasts, as well as performing outside sales
■Developed yearly sales program, including market, sets, etc., with features adopted by company nationally
■Managed sales staff as well as photography and office managers, with responsibility for hiring, training, etc.
■Established P&L on product packages offered to customers, and developed all marketing materials
■Successfully developed territory in an area where the company had previously been unable to compete
■Earned multiple annual sales awards in recognition of achieving increased sales and profitability
Sales Manager (1991 – 1998)
■Managed and performed sales of yearbook photography and publishing services to school principals, school boards, superintendents and sports organizations in south Alabama, south Mississippi, and northwest Florida
■Supervised up to six sales personnel, prepared presentations and proposals, and designed marketing and promotional materials for local sales campaigns, with some materials adopted by the company nationwide
■Achieved six consecutive years of growth in sales and profits, with a focus on close client relationships
______EDUCATION ______
Cleveland State Community CollegeCleveland, TN