6.01 Evaluating Advertising

Name:

Date:

School:

Facilitator:

6.01 Evaluating Advertising

1.  What type of publication are you evaluating? What is the title and year/date?

2.  How many pages long is this publication?

3.  Leaf through the publication then list the total number of business advertisements that appear.

4.  Count the number of full page business advertisements that appear in the publication.

5.  Count the number of half page business advertisements that appear in the publication.

6.  Count the number of one-quarter page business advertisements that appear in the publication.

7.  Count the number of one-eighth page(business card size) advertisements that appear in the publication.

8.  Does the publication contain vanity advertisements as well? Ex. Congrats, Bonnie Sue Hilliard! We can’t believe you’re ready for high school. Love, Mamaw and Pawpaw If so, count these.

Full: Half: Quarter: Eighth:

9.  How many ads (business or vanity) are in full color?

Full: Half: Quarter: Eighth:

10.  What percent of the publication is dedicated to advertising? (Count the number of advertising pages and divide by the total number of pages in the publication.)

Use the following chart and the info you collected above to calculate how much advertising revenue was earned by this publication. These figures are typical, but may not be specific for your school publication. You are just getting a solid idea of how much money your publication may be generating. This will give you a good idea of how much money it takes to produce a school publication…they rarely make a profit from year to year! ADVERTISING REVENUE TOTAL:

Note: B&W means black and white, no color ads

Ex. 4 Full page color ads x $400 each = $1600 Add the totals for each size of ad sold to get your advertising revenue total.