2018 Strategic Plan

Provide resources that enhance the ability of REALTOR® members to serve their customers and clients in a professional and ethical manner.

The Coastal Carolinas Association of REALTORS® is THE real estate resource for members and the community.

Accountability – an obligation or willingness to accept responsibility or to account for one’s actions

Service – an act of helpful activity; help; aid

Honesty – fairness and straightforwardness of conduct

Integrity – firm adherence to a code of especially moral or artistic values

Professionalism – the conduct, aims or qualities that characterize or mark a profession or a professional

The Coastal Carolinas Association of REALTORS® serves as the professional trade organization for over 3600 REALTOR® members on the Grand Strand. We work behind the scenes delivering services that keep our members in the forefront of the real estate industry. We are the united voice representing and protecting the interests of property owners in the community.

This Strategic Plan is designed to position CCAR in a proactive posture to be responsive, fluid, and flexible allowing for modifications to address changing market conditions and member needs. Our primary focus is to offer relevant real estate resources that support members in today’s real estate climate.

As we embark on these initiatives, we will consistently survey our landscape to ensure our focus is set on the horizon. We will always be mindful of the member’s needs and the value we bring to their business.

  • Tech Tools
  • Training
  • Market Stats & Data
  • Advocacy

Goal 1: Advocacy

Serve as the ‘Voice for Real Estate’ by protecting private property rights and economic sustainability for Horry & Georgetown Counties. Create a heightened awareness for REALTOR® and community involvement with advocacy efforts.

Strategies:

1.1 Increase RPAC Participation and communicate the value of investing (establish dollar and participation goals)

1.2 Engage Brokers in advocacy efforts

1.3 Engage local media in advocacy efforts

1.4 Increase participants in Broker Involvement Program (BIP) by 20%

1.5 Mobilize consumers to engage in issues that impact private property rights

1.6 Retain & Grow Major RPAC Investor Base

Goal 2: Member & Community Engagement

Collectively engage members in strengthening and reinvesting resources the communities we serve.

Strategies:

2.1 Engage local media in advocacy efforts

2.2 Apply for applicable NAR grants for community and advocacy issues

2.3 Engage community in political issues that impact private property rights

2.4 Increase unique member participation in CCAR P,P, & S by 5%.

Goal 3: Effective Communications

Strengthen communications with Brokers, members, media and public.

Strategy:

3.1Develop comprehensive (internal/external) communications & media plan.

3.2Provide members, media and public with accurate local market data.

3.3Survey members on needs/wants regarding local market data.

3.4 Promote the value of using a Realtor®

3.5Website provides consumers standards of professionalism and ethical behavior of agents

Goal 4: Education & Training

Strive to offer relevant and timely professional development for members.

Strategies:

4.1Offer skills based education programs for managing brokers.

4.2 Engage more members in CCAR education and training by varying delivery methods

4.3 Use ‘same space’ and ‘web based’ presentations.

4.4 Review all P,P & S to ensure they support and enhance CCAR’s mission and current Strategic Plan.

4.5 MLS/product specific training; Accuracy Matters!

4.6 Train BIC and members on various applications of data and market reports.

Goal 5: Broker Relations

Establish a collaborative partnership with Brokers.

Strategy:

5.1 Brokers and managers are partners with CCAR to keep agents informed of current resources and activities.

5.2 Use multi-media resources to communicate with BIC’s.

5.3 Offer skills based education programs for BIC’s.

5.4 Define future challenges that brokers and agents will encounter.

Objective / Status
Members Preferred method of contact / Survey 2014 & 2016; reassess q4 2017/2018
Website user friendly, cutting edge / Launched and regular updates ongoing
YPN Involvement / Launched and thriving; ongoing
Value Proposition / In place; re-visit in 2017 Q4
Restructure Education Department / New delivery methods in place 2017

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