2016 FIRST Championship Social Media Toolkit
Whether you’re attending FIRST Championship or celebrating along with us at home, we invite you to join the conversation on social media and help us #makeitLOUD! This toolkit will provide you with thought-starters to inspire your own unique content, daily themes to follow along with, ready-to-share content you could simply copy and paste, quick-links to our official social media pages, and more. Happy sharing!
Sunday 4/24
- Theme of the day: #SuitcaseSunday
- What’s happening?
- Championship attendees getting ready for the trip to St. Louis
Sample content
- What are your essentials when packing for a FIRST event? #SuitcaseSunday
- We're ready to hit the road for #FIRSTChamp! Something in all of our suitcases: ______. #SuitcaseSunday
- FIRST teams, share your best travel hacks! #SuitcaseSunday
- For anyone: Share a picture of your own suitcase and/or any unique items you would only bring to a FIRST event and explain why it’s unique to the FIRST experience. Use #SuitcaseSunday hashtag!
Monday 4/25
- Theme of the day: #MentorMonday
- What’s happening?
- Recognizing FIRST Mentors for all of their passion and time this season
Sample content
- Thank you FIRST Mentors for another season of blood, sweat, and robots! #MentorMonday
- Share three things you learned from your FIRST Mentor this season. #MentorMonday
- Teams: Thank your Mentor! Share a photo, share something you learned this season, share how they inspired you,etc. Be sure to use the #MentorMonday hashtag!
- Mentors: share why you choose to give your time as a Mentor. Be sure to use the #MentorMonday hashtag!
- Sponsors whose employees mentor teams: share why you encourage your employees to give back to FIRST as Mentors. Be sure to use the #MentorMonday hashtag!
- As we gear up for#FIRSTChamp, we want to say thank you to all FIRST Mentors for another season of blood, sweat, and robots! #MentorMonday
- For teams: Thank your Mentor! Share a photo, share something you learned this season, share how they inspired you, etc. Be sure to use the #MentorMonday hashtag!
- For Mentors: share why you choose to give your time as a Mentor. Be sure to use the #MentorMonday hashtag!
- For Sponsors whose employees mentor teams: share why you encourage your employees to give back to FIRST as Mentors. Be sure to use the #MentorMonday hashtag!
Tuesday 4/26
- Theme of the day: #TravelTuesday
- What’s happening?
- This is a travel day for many FIRST teams and others attending Championship
Sample content
- We’re heading to #FIRSTChamp, traveling XX miles! What’s the furthest you’ve ever traveled for FIRST? #TravelTuesday
- For anyone: If you’re traveling, snap a photo on the plane, train, or bus you’re taking and let us know how you’re passing the time on your journey! Tag @FIRSTweets and use #TravelTuesday!
- For anyone: If you’re traveling a far distance to be at FIRST Championship, tell us why it’s worth the trek! Tag @FIRSTweets and use #TravelTuesday
- Who else in traveling to St. Louis for the FIRST Championship today? How far are you traveling and how are you getting there? #TravelTuesday
- We’re on the road to St. Louis for the FIRST Championship! Can’t wait to see everyone there! #TravelTuesday
- For anyone: If you’re traveling, snap a photo on the plane, train, or bus you’re taking and share the details of your journey to the FIRST Championship!
Wednesday 4/27
- Theme of the day: #WelcomeWednesday
- What’s happening?
- Most attendees are arriving onsite at the FIRST Championship event
- See schedule for activities taking place onsite
Sample content
- So excited to be here at #FIRSTChamp and meeting other teams from all over the world! #WelcomeWednesdaySnap a photo of a team you met!
- If you’re celebrating along with us at home: Tweet a shout-out to your hometown team or any team(s) you’re rooting for! Be sure to use #WelcomeWednesday!
- Teams:Share a picture of your team at a St. Louis attraction; tell us what your team is doing today before matches get going; tell us which teams you’re looking forward to meeting! Tag @FIRSTweets and use #WelcomeWednesday.
- Sponsors: Share a photo of your booth and let attendees know where they can find you and what activities you have going on this week! Tag @FIRSTweets and use #WelcomeWednesday.
- We made it! Follow all the #FIRSTChamp action from home this week by tuning into the #FIRSTChampLIVE stream: #WelcomeWednesday
- Teams:It’s #WelcomeWednesday at the FIRST Championship, and we’re so excited to be here in St. Louis! It’s going to be a crazy week, and you can follow along at home:
- Sponsors: Welcome to FIRST Championship! We’re thrilled to be here and have XXXXXXXX in our booth at the Innovation Fair, come check it out! #WelcomeWednesday <photo>
- Teams: Share a photo of your homebase for the rest of the week aka your pit – use #WelcomeWednesday.
- Sponsors: Share a short video of an interactive activity you have going on in your booth – use #WelcomeWednesday.
- If you’re celebrating along with us from home: Send a shout-out to your hometown team or any team(s) you’re rooting for! Be sure to use #WelcomeWednesday!
Thursday 4/28
- Theme of the day: #ThankYouThursday
- What’s happening?
- Messages of thanks for the contributions of FIRST Mentors, Sponsors, Volunteers, and other supporters
- See schedule for activities taking place onsite
Sample content
- Teams: Say thank you to anyone who supports your team! Your Mentor, you team Sponsor(s), your parents, your school, etc. – be sure to use #ThankYouThursday!
- For anyone at the event: Find a Volunteer onsite at FIRST Championship, take a photo or a quick video with them to say thank you! Use #ThankYouThursday.
- For teams onsite:Is your Sponsor onsite at FIRST Championship? Find them and take a selfie with them, tweet the pic thanking them for their support!
- Teams: Say thank you to anyone who supports your team! Your Mentor, you team Sponsor(s), your parents, your school, etc. – be sure to use #ThankYouThursday!
- For anyone at the event: Find a Volunteer onsite at FIRST Championship, take a photo or a quick video with them to say thank you! Use #ThankYouThursday.
- For teams onsite:Is your Sponsor onsite at FIRST Championship? Find them and take a selfie with them, tweet the pic thanking them for their support!
- Teams: What are you thankful for this season? Write down three things you’re thankful for and take a picture of it – post on Facebook with #ThankYouThursday.
Friday 4/29
- Theme of the day: #FlairFriday
- What’s happening?
- Celebrating the passion FIRST participants and supporters have for their team and the FIRST mission by recognizing their flair: costumes, mascots, buttons, and overall team spirit
- See schedule for activities taking place onsite
Sample content
- What’s your favorite piece of FIRST flair that you’ve collected over the years? #FlairFriday #FIRSTChamp
- What is the oldest piece of FIRST flair you own? Bonus points if you have a pic! #FlairFriday #FIRSTChamp
- Teams: Post a pic of your team mascot or show off your team “uniforms” – be sure to use #FlairFriday
- Teams: Show off your button collection by posting a picture – be sure to use #FlairFriday
- Sponsors: Are you giving away any “swag” in your booth? Post a photo of it and encourage teams to come get it – share with @FIRSTweets & #FlairFriday
- Sponsors exhibiting onsite: Are there teams visiting your booth with awesome flair? Take a phot with them and post it on Facebook – use #FlairFriday!
- Teams:Flair can be more than a costume – it’s all about spirit! Does your team have a chant? Take a video of it and post in on Facebook – use #FlairFriday!
- For anyone:Do you have a million buttons you’ve collected over the year? What about an impressive FIRST t-shirt collection? Show it off by posting a photo on Facebook – use #FlairFriday!
Saturday 4/30
- Theme of the day: #CelebrationSaturday
- What’s happening?
- Celebrating the final day of the 2016 FIRST Championship
- Celebrating the last day of the 2016 FIRST season – a day to reflect back on accomplishments and growth throughout the season for all teams, even those who did not go to Championship
- See schedule for activities taking place onsite
Sample content
- What was your proudest moment this season? #CelebrationSaturday #FIRSTChamp
- Another FIRST season is almost in the books! Take a moment to celebrate your achievements – be proud! #CelebrationSaturday #FIRSTChamp
- You get what you celebrate! We celebrate Gracious Professionalism, what about you? #CelebrationSaturday #FIRSTChamp
- Take a photo or a short video of your team getting in the spirit of #CelebrationSaturday!
- For anyone: Share your proudest moment of the season; let us know how you’re celebrating your achievements – use #CelebrationSaturday.
- For anyone at the event:Give the folks at home a glimpse of the excitement! Share a photo or video – use #CelebrationSaturday!
Quick links
- Stay connected! Find links to all of the official FIRST social media pages here:
- Join the conversation! When you’re posting on social media, use the themed hashtags on the corresponding days as well as: #FIRSTChamp, #omgrobots, and #FIRSTInspires
- Get all the #FIRSTChamp info! Link to the FIRST Championship website:
- What’s happening onsite? Here is the spectator schedule:
- There’s an app for that! Download the FIRST Championship app:
- Watch it live from home! Tune into #FIRSTChampLIVE, our livestream of the event: