2015 MSU Internet and Technology User Experience Survey

Results and Analysis

October 2, 2015

Graham L. Pierce, User Experience Researcher

Usability/Accessibility Research and Consulting
Michigan State University

Kellogg Center

219 S. Harrison Rd., Room 93

East Lansing, MI 48824

; 517-353-8977

Table of Contents

Overview

Supporting Materials

Citations

Questions and Feedback

Acknowledgments

Solicitation

Responses By Time

Email Text

Survey Text

2015 Results

Sample Size

1. MSU Alumni

3. International Status

4. Technology Expertise

5. Technology Usage

6. Technology Used to Access MSU Content

7-8. Satisfaction with MSU's Online Presence

9-10. Access from Mobile Device

11. Social Media Usage

12. Online MSU Activities

13. Difficulty Determining Official MSU content

14. Mobile MSU Importance

15-16. Online Content & Mobile Devices in Classroom

2015 Charts

4. Technology Expertise

5. Technology Usage

6. Technology Used to Access MSU Content

9. Access msu.edu from Mobile Device

10. Access MSU Social Media from Mobile Device

11. Social Media Usage

15. Online Content in Classroom

16. Mobile Devices in Classroom

Change Over Time (2011-2015)

Technology Expertise

Technology Usage

Technology Used to Access MSU Content

Satisfaction with MSU's Online Presence

Social Media Usage

Online MSU Activities

Mobile MSU Importance

Online Content & Mobile Devices in Classroom

Overview

In the spring of 2015, Michigan State University Usability/Accessibility Research and Consulting (MSU UARC) conducted the thirdMichigan State University Internet and Technology User Experience Survey (previously known as the MSU Internet Use and Opinion Survey or the MSU Internet and Mobile Technology Survey). The intent of the survey was to gather information on how the MSU community uses computers and mobile technology. Prior rounds were conducted in 2011 and 2012, and it is hoped that the survey will be conducted annually in the future, to monitor changes in technology use and opinions.

Supporting Materials

The raw data collected from this survey are available at information and duplicate responses have been removed). All tables, charts, and other analyses are also available at the same site. Data, tables, charts, and other materials can be used by any individual or group for any purpose, so long as this report is cited as the source (see below).

Citations

While this report presents some basic findings from the survey, we encourage others to conduct fine-grained analysis. As a result, the raw data and other materialsare available to the public. Any publications or reports based on the data should cite this report as follows:

Pierce, G. L. (2015). 2015 MSU Internet and Technology User Experience Survey: Results and Analysis.East Lansing, MI: Michigan State University, Usability/Accessibility Research and Consulting.

Questions and Feedback

Any questions about this report or the survey should be directed to Graham Pierce, User Experience Researcher, Michigan State University Usability/Accessibility Research and Consulting by email at . Feedback and suggestions for changes to future rounds of the survey are appreciated.

Acknowledgments

Thanks to Sarah J. Swierenga, James E. Jackson, Jennifer Ismirle, Michael VanPutten, Janice Gervais, Sandra Sawaya, Katherine Ball, Todd Ring, Traci Gulick, and Brenda Hill for their feedback and assistance.

Solicitation

The survey was initially emailed to 26,249 individuals at Michigan State University (33% of all MSU faculty, staff, and students) on April 23, 2015. It was subsequently distributed via internal email lists (including the WebDev CAFÉ, MSUNAG, and UOE listservs) and was posted on the UARC website. A second email with identical text was sent to 26,429 individuals at Michigan State University (an additional 33% of faculty, staff, and students) on May 5, 2015. Recipients were encouraged to share the survey with others, and the text of the official email can be found below. Data collection continued through June 9, 2015.In all, 1,296 responses were collected, not including duplicate and incomplete submissions.

Responses By Time

Email Text

Michigan State University Usability/Accessibility Research and Consulting (UARC) is conducting its third MSU Internet and Technology User Experience Survey. This anonymous survey will help us understand how the MSU community uses technology and gives you the opportunity to have your voice heard about what the university should target in the future. To take this brief survey, please visit

Everyone in the MSU community is encouraged to participate - please tell your friends, family, and colleagues to complete the survey! Link to it on social media using

Results from our prior surveys are available at and the results of the 2015 survey will be published there later this year.

For more information, please contact Graham Pierce, User Experience Researcher, MSU Usability/Accessibility Research and Consulting at .

Thank you,

Michigan State University Usability/Accessibility Research and Consulting (UARC)

Phone: (517) 353-8977

Fax: (517) 432-9541

Email:

Survey Text

A simple text version of the questionnaire is presented below. Note that while the text is identical to the original online version, format and presentation differ. A copy of the original survey can be found at

MSU Internet and Mobile Technology Survey

You are invited to participate in our third survey of the MSU community regarding Internet and technology usage. This 5 minute survey will provide you with the opportunity to tell us how you use technology, and which features and technologies the university should target in the future. Individuals must be 18 years or older to participate in this survey, and all responses are voluntary.

For more information, please contact Graham Pierce, User Experience Researcher, MSU Usability/Accessibility Research and Consulting at .

  1. Are you a Michigan State University alumnus? *[Required]

[Radio buttons]

  • Yes
  • No
  1. Which of the following describes your current relationship with Michigan State University? (Check all that apply.) *[Required]

[Checkboxes]

Enrolled Freshman

Enrolled Sophomore

Enrolled Junior

Enrolled Senior

Enrolled Grad Student

Current MSU Staff

Current MSU Faculty or Visiting Scholar

Prospective Student (currently in high school, considering MSU for college)

Not currently employed by or enrolled at MSU

  1. Which of the following best describes your international status? *[Required]

[Radio buttons]

  • US citizen/permanent resident currently living in the US
  • Citizen/permanent resident of another country currently living in the US (e.g., international student, work visa, etc.)
  • US citizen/permanent resident currently living outside the US (e.g., study abroad, sabbatical, etc.)
  • Citizen/permanent resident of another country currently living outside the US
  1. Rate your level of expertise with the following:

[Radio buttons for each item: Helpless, Below average, Average, Above average, Expert]

  • Desktop computer
  • Laptop computer
  • Tablet (e.g., iPad, etc.)
  • Smartphone (e.g., iPhone, etc.) or phablet
  • Feature phone (cell phone without Internet)
  • Wearable device (e.g., smart watch, Google Glass, etc.)
  • Pen and paper
  • Computer mouse
  • External/physical keyboard on touchscreen device
  • Touchscreen
  • Voice input (e.g., Siri, Ok Google, etc.)
  1. Rate your usage of the following:

[Radio buttons for each item: Never, Rarely, Sometimes, Often, All the time]

  • Desktop computer
  • Laptop computer
  • Tablet (e.g., iPad, etc.)
  • Smartphone (e.g., iPhone, etc.) or phablet
  • Feature phone (cell phone without Internet)
  • Wearable device (e.g., smart watch, Google Glass, etc.)
  • Pen and paper
  • Computer mouse
  • External/physical keyboard on touchscreen device
  • Touchscreen
  • Voice input (e.g., Siri, Ok Google, etc.)
  1. Which of the following do you regularly use to access official MSU sites and pages (including social media)? (Check all that apply.)

[Checkboxes]

Desktop computer

Laptop computer

Tablet (e.g., iPad, etc.)

Smartphone (e.g., iPhone, etc.) or phablet

Feature phone (cell phone without Internet)

Wearable device (e.g., smart watch, Google Glass, etc.)

Computer mouse

External/physical keyboard on touchscreen device

Touchscreen

Voice input (e.g., Siri, Ok Google, etc.)

  1. How satisfied are you with official msu.edu sites and pages?

[Radio buttons]

  • Not at all satisfied
  • Below average
  • Average
  • Above average
  • Extremely satisfied

Why? ______

  1. How satisfied are you with MSU's online presence, outside of msu.edu (social media)?

[Radio buttons]

  • Not at all satisfied
  • Below average
  • Average
  • Above average
  • Extremely satisfied

Why? ______

  1. How often do you access official msu.edu sites and pages from a mobile device?

[Radio buttons]

  • Never
  • Rarely
  • Sometimes
  • Often
  • All the time
  1. How often do you access official MSU social media content from a mobile device?

[Radio buttons]

  • Never
  • Rarely
  • Sometimes
  • Often
  • All the time
  1. What social media sites do you regularly use? (Check all that apply.)

[Checkboxes]

allMSU

Ello

Facebook

Foursquare

Google+

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

Tumblr

Twitter

Vine

Yik Yak

YouTube

Other: ______

  1. What online activities related to MSU do you regularly engage in? (Check all that apply.)

[Checkboxes]

Find contact information for people or departments at MSU

Find out about events on MSU's campus (excluding sports)

Look up administrative information/use administrative systems (e.g., Human Resources, Contracts and Grants, IRBs, etc.)

Look up information about MSU athletics/sports

Look up MSU admissions information

Look up MSU course information/schedules

Look up MSU department or program information

Look up MSU maps or directions

Online class activities (e.g., Desire2Learn, etc.)

Read news about MSU

Other: ______

  1. How often do you have difficulty determining whether you are using official MSU sites and pages (including social media)?

[Radio buttons]

  • Never
  • Rarely
  • Sometimes
  • Often
  • All the time
  1. Rate the importance of having the following information and features on an MSU mobile site.

[Radio buttons for each item: Not important, Below average, Average, Above average, Extremely important]

  • Campus bus schedules and information
  • Campus dining hall information (menus, etc.)
  • Class and academic information
  • Directory (contact info/person search)
  • Library information (catalog, etc.)
  • Maps, location information, and GPS wayfinding
  • Off-campus businesses and restaurants
  • On-campus cultural amenities (Wharton Center, museums, music, theater, etc.)
  • On-campus dining outside of dining halls (State Room, Dairy Store, Sparty's, etc.)
  • On-campus hotel and conference info
  • On-campus recreational amenities (golf course, gyms, pools, shooting center, etc.)

Not important / Below average / Average / Above average / Extremely important
Campus bus schedules and information / o / o / o / o / o
Campus dining hall information (menus, etc.) / o / o / o / o / o
Class and academic information / o / o / o / o / o
Directory (contact info/person search) / o / o / o / o / o
Library information (catalog, etc.) / o / o / o / o / o
Maps, location information, and GPS wayfinding / o / o / o / o / o
Off-campus businesses and restaurants / o / o / o / o / o
On-campus cultural amenities (Wharton Center, museums, music, theater, etc.) / o / o / o / o / o
On-campus dining outside of dining halls (State Room, Dairy Store, Sparty's, etc.) / o / o / o / o / o
On-campus hotel and conference info / o / o / o / o / o
On-campus recreational amenities (golf course, gyms, pools, shooting center, etc.) / o / o / o / o / o
  1. To what degree should MSU classes rely on or make use of online content?

[Radio buttons]

  • Not at all
  • A little
  • A moderate amount
  • A lot
  • To the greatest extent possible

How should it be used? ______

  1. To what degree should MSU encourage the use of mobile devices during classes (e.g., in the classroom while lectures are going on) to facilitate discussions, conduct quizzes, etc.

[Radio buttons]

  • Not at all
  • A little
  • A moderate amount
  • A lot
  • To the greatest extent possible

How should they be used? ______

[Submit button]

2015MSU Internet and Technology User Experience Survey: Results and Analysis1

2015 Results

While interested individuals are encouraged to conduct their own analyses, the tables below provide an overview of the results of each question. The data is unweighted, and has been broken down into three sets of columns: The first five columns are the subgroups of "Student" (enrolled Freshmen, Sophomore, Junior, Senior, and Graduate/Professional), based on responses to question 2 ("Group" variable). The second set of columns includes the total for all Students (sum of the first five columns), current Staff, and current Faculty (once again based on the "Group" variable). Individuals who responded as being in more than one group are not included in any group statistics. The final column, Total, includes all data collected in the survey. Note that the Total column contains more cases than the sum of Students, Staff, and Faculty,as it includes respondents that classified themselves as being in multiple groups, as well as respondents that fall into the "Other" group (prospective students and those not currently employed by or enrolled at MSU). The number of cases in the Other category was too small to conduct reliable analyses, and was therefore not broken out separately.

Duplicate/identical responses and substantially incomplete/unfinished surveys were removed from the dataset, and were not included in any analyses. Open-ended responses have not been edited for content or language, with the exception of the redaction of personally identifying information.

Table cells are colored to make it easier for readers to quickly glean patterns, but color does not present unique information, and the charts can be fully understood without it. The coloration is on a red-green scale, where the lowest values are dark red and the highest values are dark green, and the color bar below demonstrates color scaling. Color scaling is absolute (0-100%), and does not depend on the range of responses to any particular question.

0% / 10% / 20% / 30% / 40% / 50% / 60% / 70% / 80% / 90% / 100%

Sample Size

Fresh / Soph / Junior / Senior / Grad / Student / Staff / Faculty / Total
Survey respondents / 100 / 89 / 76 / 110 / 202 / 577 / 491 / 161 / 1296

1. MSU Alumni

" Are you a Michigan State University alumnus?"

Fresh / Soph / Junior / Senior / Grad / Student / Staff / Faculty / Total
MSU Alumnus or former student / 8.0% / 9.0% / 13.2% / 14.5% / 29.2% / 17.5% / 42.0% / 38.5% / 30.9%

3. International Status

"Which of the following best describes your international status?"

International Status / Fresh / Soph / Junior / Senior / Grad / Student / Staff / Faculty / Total
US citizen/permanent resident currently living in the US / 97.0% / 95.5% / 93.4% / 96.4% / 81.2% / 90.6% / 98.8% / 95.7% / 94.7%
Citizen/permanent resident of another country currently living in the US (e.g., international student, work visa, etc.) / 2.0% / 4.5% / 6.6% / 3.6% / 14.9% / 7.8% / 1.0% / 3.7% / 4.5%
US citizen/permanent resident currently living outside the US (e.g., study abroad, sabbatical, etc.) / 0.0% / 0.0% / 0.0% / 0.0% / 0.5% / 0.2% / 0.2% / 0.0% / 0.2%
Citizen/permanent resident of another country currently living outside the US / 1.0% / 0.0% / 0.0% / 0.0% / 3.5% / 1.4% / 0.0% / 0.6% / 0.7%

4. Technology Expertise

"Rate your level of expertise with the following"

Above average or greater

Device / Fresh / Soph / Junior / Senior / Grad / Student / Staff / Faculty / Total
Desktop Computer / 72.7% / 73.9% / 80.3% / 78.2% / 81.2% / 77.9% / 75.8% / 80.1% / 77.6%
Laptop Computer / 76.5% / 73.9% / 84.2% / 81.8% / 86.1% / 81.5% / 68.9% / 77.6% / 76.4%
Smartphone/Phablet / 73.7% / 73.9% / 80.3% / 73.6% / 68.2% / 72.6% / 47.4% / 50.6% / 60.3%
Feature Phone / 52.5% / 53.4% / 56.6% / 57.8% / 53.5% / 54.5% / 41.3% / 34.6% / 47.3%
Tablet / 57.1% / 53.4% / 59.2% / 53.6% / 55.4% / 55.6% / 44.6% / 53.1% / 51.6%
Touchscreen / 75.8% / 69.3% / 78.9% / 76.1% / 66.7% / 72.1% / 55.1% / 57.9% / 64.1%
Voice Input / 48.0% / 42.0% / 52.6% / 48.2% / 36.3% / 43.6% / 29.9% / 29.4% / 36.3%
Pen & Paper / 86.9% / 87.5% / 89.5% / 89.1% / 87.6% / 88.0% / 83.4% / 86.2% / 86.3%
External Keyboard on Touchscreen Device / 70.7% / 63.6% / 76.3% / 72.5% / 67.8% / 69.7% / 58.8% / 64.2% / 65.3%
Computer Mouse / 84.8% / 81.6% / 84.2% / 83.6% / 84.1% / 83.8% / 79.1% / 81.4% / 81.8%
Wearable Device / 12.1% / 10.2% / 16.0% / 8.2% / 12.4% / 11.7% / 6.0% / 9.4% / 8.9%

Helpless

Device / Fresh / Soph / Junior / Senior / Grad / Student / Staff / Faculty / Total
Desktop Computer / 0.0% / 0.0% / 0.0% / 0.0% / 0.0% / 0.0% / 0.0% / 0.0% / 0.0%
Laptop Computer / 0.0% / 0.0% / 0.0% / 0.0% / 0.0% / 0.0% / 0.0% / 0.0% / 0.0%
Smartphone/Phablet / 0.0% / 1.1% / 0.0% / 0.0% / 0.5% / 0.3% / 2.2% / 1.9% / 1.2%
Feature Phone / 1.0% / 0.0% / 1.3% / 0.9% / 0.0% / 0.5% / 0.6% / 0.6% / 0.5%
Tablet / 1.0% / 0.0% / 0.0% / 0.9% / 0.0% / 0.3% / 1.9% / 1.3% / 1.0%
Touchscreen / 0.0% / 0.0% / 0.0% / 0.0% / 0.0% / 0.0% / 0.6% / 0.6% / 0.3%
Voice Input / 0.0% / 2.3% / 2.6% / 0.9% / 5.0% / 2.6% / 5.1% / 3.8% / 3.6%
Pen & Paper / 0.0% / 0.0% / 0.0% / 0.0% / 0.5% / 0.2% / 0.2% / 0.0% / 0.2%
External Keyboard on Touchscreen Device / 0.0% / 1.1% / 0.0% / 1.8% / 1.0% / 0.9% / 1.2% / 1.3% / 1.0%
Computer Mouse / 0.0% / 0.0% / 0.0% / 0.0% / 0.0% / 0.0% / 0.0% / 0.0% / 0.0%
Wearable Device / 10.1% / 13.6% / 10.7% / 11.8% / 10.4% / 11.1% / 17.1% / 16.4% / 13.9%

5. Technology Usage

"Rate your usage of the following"

Often or more

Device / Fresh / Soph / Junior / Senior / Grad / Student / Staff / Faculty / Total
Desktop Computer / 26.3% / 36.4% / 36.8% / 40.9% / 46.8% / 39.2% / 85.4% / 63.9% / 61.1%
Laptop Computer / 98.0% / 96.6% / 94.7% / 95.5% / 94.6% / 95.6% / 75.9% / 89.3% / 87.2%
Smartphone/Phablet / 93.9% / 95.4% / 92.1% / 96.3% / 92.5% / 93.9% / 81.1% / 78.3% / 87.0%
Feature Phone / 9.1% / 3.4% / 10.5% / 5.5% / 9.9% / 8.0% / 16.6% / 13.2% / 11.8%
Tablet / 25.3% / 27.6% / 38.2% / 38.5% / 45.8% / 37.1% / 52.5% / 59.7% / 46.4%
Touchscreen / 82.8% / 80.5% / 80.3% / 82.7% / 75.1% / 79.4% / 58.8% / 61.3% / 69.3%
Voice Input / 24.2% / 20.5% / 27.6% / 20.2% / 21.9% / 22.5% / 19.4% / 19.4% / 20.6%
Pen & Paper / 88.9% / 94.3% / 90.8% / 90.8% / 88.1% / 90.1% / 84.9% / 83.8% / 87.4%
External Keyboard on Touchscreen Device / 42.4% / 38.6% / 38.7% / 35.5% / 49.0% / 42.3% / 57.2% / 53.5% / 50.3%
Computer Mouse / 46.5% / 56.8% / 60.5% / 62.7% / 70.0% / 61.3% / 96.5% / 86.8% / 79.0%
Wearable Device / 7.1% / 4.5% / 5.3% / 2.7% / 5.4% / 5.0% / 4.9% / 5.1% / 4.8%

Never

Device / Fresh / Soph / Junior / Senior / Grad / Student / Staff / Faculty / Total
Desktop Computer / 6.1% / 8.0% / 9.2% / 5.5% / 8.0% / 7.3% / 3.1% / 6.3% / 5.4%
Laptop Computer / 0.0% / 0.0% / 0.0% / 0.0% / 0.5% / 0.2% / 1.7% / 0.0% / 0.7%
Smartphone/Phablet / 2.0% / 2.3% / 0.0% / 1.8% / 3.5% / 2.3% / 8.6% / 12.4% / 6.2%
Feature Phone / 59.6% / 59.1% / 50.0% / 51.8% / 55.9% / 55.5% / 48.0% / 59.7% / 53.5%
Tablet / 13.1% / 17.2% / 11.8% / 13.8% / 8.5% / 12.1% / 12.8% / 11.3% / 12.1%
Touchscreen / 4.0% / 4.6% / 3.9% / 2.7% / 2.0% / 3.1% / 8.3% / 8.1% / 5.7%
Voice Input / 14.1% / 15.9% / 13.2% / 20.2% / 23.9% / 18.8% / 26.6% / 27.5% / 23.1%
Pen & Paper / 0.0% / 0.0% / 0.0% / 0.0% / 1.0% / 0.3% / 0.4% / 0.6% / 0.5%
External Keyboard on Touchscreen Device / 20.2% / 20.5% / 20.0% / 27.3% / 18.8% / 21.1% / 16.0% / 14.5% / 17.7%
Computer Mouse / 3.0% / 6.8% / 6.6% / 1.8% / 4.5% / 4.4% / 0.2% / 0.6% / 2.2%
Wearable Device / 77.8% / 75.0% / 68.4% / 83.6% / 81.7% / 78.6% / 85.2% / 84.7% / 82.0%

6. Technology Used to Access MSU Content

"Which of the following do you regularly use to access official MSU sites and pages (including social media)? (Check all that apply.)"

Device / Fresh / Soph / Junior / Senior / Grad / Student / Staff / Faculty / Total
Desktop Computer / 34.0% / 43.8% / 46.1% / 53.6% / 55.0% / 48.2% / 84.7% / 65.2% / 65.6%
Laptop Computer / 98.0% / 97.8% / 94.7% / 96.4% / 96.5% / 96.7% / 74.1% / 90.7% / 87.1%
Smartphone/Phablet / 93.0% / 92.1% / 88.2% / 91.8% / 75.7% / 86.0% / 67.0% / 68.3% / 76.6%
Feature Phone / 2.0% / 0.0% / 0.0% / 0.0% / 1.0% / 0.7% / 0.8% / 1.2% / 0.8%
Tablet / 20.0% / 28.1% / 31.6% / 30.9% / 43.6% / 33.1% / 49.5% / 52.8% / 42.6%
Touchscreen / 48.0% / 46.1% / 38.2% / 46.4% / 39.1% / 43.0% / 35.6% / 31.1% / 39.8%
Voice Input / 6.0% / 5.6% / 6.6% / 4.5% / 2.0% / 4.3% / 5.7% / 4.3% / 4.9%
External Keyboard on Touchscreen Device / 20.0% / 16.9% / 22.4% / 20.0% / 23.3% / 21.0% / 32.4% / 26.1% / 27.4%
Computer Mouse / 28.0% / 32.6% / 34.2% / 48.2% / 41.1% / 38.0% / 61.1% / 50.3% / 49.4%
Wearable Device / 1.0% / 1.1% / 0.0% / 0.0% / 1.0% / 0.7% / 0.2% / 0.0% / 0.4%

7-8. Satisfaction with MSU's Online Presence

"How satisfied are you with official msu.edu sites and pages?" and "How satisfied are you with MSU's online presence, outside of msu.edu (social media)?"

Above average or greater

Content / Fresh / Soph / Junior / Senior / Grad / Student / Staff / Faculty / Total
msu.edu / 37.0% / 31.5% / 38.2% / 45.5% / 45.0% / 40.7% / 49.4% / 46.3% / 44.7%
MSU social media / 36.4% / 39.8% / 38.7% / 41.3% / 37.8% / 38.6% / 34.1% / 32.9% / 36.3%

Not at all

Content / Fresh / Soph / Junior / Senior / Grad / Student / Staff / Faculty / Total
msu.edu / 6.0% / 2.2% / 1.3% / 1.8% / 3.0% / 2.9% / 0.2% / 1.3% / 1.6%
MSU social media / 2.0% / 2.3% / 1.3% / 2.8% / 1.5% / 1.9% / 0.2% / 0.0% / 1.0%

9-10. Access from Mobile Device

"How often do you access official msu.edu sites and pages from a mobile device?" and "How often do you access official MSU social media content from a mobile device?"

Often or more

Content / Fresh / Soph / Junior / Senior / Grad / Student / Staff / Faculty / Total
msu.edu / 58.0% / 52.8% / 69.3% / 63.3% / 40.0% / 53.4% / 33.2% / 36.0% / 43.3%
MSU social media / 37.0% / 29.5% / 35.1% / 30.9% / 16.8% / 27.4% / 17.4% / 16.1% / 22.1%

Never

Content / Fresh / Soph / Junior / Senior / Grad / Student / Staff / Faculty / Total
msu.edu / 3.0% / 0.0% / 1.3% / 1.8% / 6.0% / 3.1% / 10.5% / 11.2% / 7.0%
MSU's online presence outside of msu.edu / 13.0% / 12.5% / 16.2% / 19.1% / 29.2% / 20.2% / 27.5% / 37.9% / 24.9%

11. Social Media Usage

"What social media sites do you regularly use? (Check all that apply.)"

Site / Fresh / Soph / Junior / Senior / Grad / Student / Staff / Faculty / Total
Facebook / 89.0% / 84.3% / 86.8% / 89.1% / 85.1% / 86.7% / 76.8% / 60.9% / 79.6%
Twitter / 66.0% / 50.6% / 46.1% / 47.3% / 30.7% / 45.1% / 30.1% / 30.4% / 37.6%
Google+ / 21.0% / 21.3% / 10.5% / 10.9% / 22.3% / 18.2% / 29.7% / 24.8% / 23.5%
Pinterest / 23.0% / 32.6% / 18.4% / 30.9% / 23.3% / 25.5% / 31.6% / 13.0% / 26.5%
LinkedIn / 15.0% / 18.0% / 21.1% / 37.3% / 40.1% / 29.3% / 41.3% / 44.7% / 36.5%
Foursquare / 1.0% / 1.1% / 1.3% / 0.0% / 1.0% / 0.9% / 1.4% / 2.5% / 1.4%
allMSU / 5.0% / 9.0% / 6.6% / 12.7% / 5.9% / 7.6% / 7.9% / 7.5% / 7.9%
Instagram / 63.0% / 48.3% / 48.7% / 54.5% / 25.7% / 44.2% / 18.7% / 9.3% / 29.4%
Tumblr / 21.0% / 22.5% / 23.7% / 20.9% / 6.9% / 16.6% / 4.7% / 4.3% / 10.3%
Reddit / 12.0% / 16.9% / 26.3% / 16.4% / 10.4% / 14.9% / 5.9% / 2.5% / 10.0%
Yik Yak / 55.0% / 38.2% / 31.6% / 14.5% / 2.5% / 23.2% / 1.8% / 0.6% / 11.6%
Vine / 26.0% / 15.7% / 17.1% / 6.4% / 4.5% / 12.0% / 2.0% / 1.9% / 6.6%
Ello / 1.0% / 0.0% / 0.0% / 0.0% / 0.0% / 0.2% / 1.0% / 0.0% / 0.5%
Snapchat / 72.0% / 60.7% / 57.9% / 54.5% / 16.8% / 45.8% / 8.1% / 3.7% / 25.7%
YouTube / 64.0% / 59.6% / 67.1% / 60.0% / 62.9% / 62.6% / 49.5% / 54.7% / 56.8%
Other / 2.0% / 4.5% / 0.0% / 3.6% / 3.0% / 2.8% / 2.9% / 5.0% / 3.2%

12. Online MSU Activities