2013-08-15 Press release
Sweden’sEndless Candles™ Continues Its Proven Success with marketing Battery powered LED Candles across Europe with its Christmas Collection and rechargeable candles launchingat the 2014 Formex show.
The Swedish-American company Innovative Imports LLC, owner of Endless Candles™, continues to expand its product line and territory. At the 2013 FORMEX show, Endless Candles will introduce a new collection of candles for its customer’s enjoyment. The new products include a Christmas candle, designed in collaboration with a Swedish designer, and a rechargeable candle. Earlier this year, Endless Candles also introduced pillar candles in pastel colors, a smaller lantern grave candle, and tea candles for lanterns.
The Swedish-American company Innovative Imports LLC, owner of Endless Candles™, launched a new type of LED light designed to simulate the beauty of a normal candle, three years ago. Accessible to end customers through a chain of 30 stores, Endless Candles became an instant success, selling out its entire inventory within a month. During 2011 and 2012 they continued their success through additional distribution channels and for the last two years, while managing all distribution in-house, the company has expanded outside of Sweden and into new markets across the globe, including Sweden, Norway, Finland, Denmark, and France, and will soon launch in England and Slovakia. Endless Candles now is a staple product at approximately three hundred resellers. Endless Candles products mimic the comfort of regular candles by enclosing a battery-powered “flame” in a candle base made out of standard candle wax. The candles are also equipped with a timer for convenience. This combination makes Endless Candles the perfect product to provide both decoration and safety.
- “We have five very experienced and competent sellers. This helps us to have a greater control over our brand, how it is sold, and our product’s availability.” Says Katarina C Greene, CEO of Endless Candles. Our product range caters not only to consumers in the design and home furnishings sector, but also to a number of other customer groups, Mrs. Greene continues.
- “The Christmas candles are developed in collaboration with a Swedish designer. Our customers expressed a need of this type of candles and it was a natural step in our product development. Our candles can be used year round, not only during Christmas. The pastel candles we introduced earlier this spring sold out instantly. We will soon start producing and selling our own batteries,” says Mrs. Greene.
- “Endless Candles is a brilliant product that provides the right atmosphere of having lit candles at home but with the peace of mind that you do not have to worry about forgetting to blow out the candles. As a parent of young children, it also provides many advantages as I know my kids can not hurt themselves as they can on regular burning candles." Sara Månsson, CEO Creocasus AB in Halmstad stated.
- “Since our launch and after four yearsof hard work to provide a quality product and service, we have always had as long term goals to be able to export outside of Scandinavia, now this goal have been reached”, concludes Mrs. Greene.
Media Contact: Katarina C. Greene, Peace of Mind Marketing, +1.720.341.2526,.
Innovative Imports is a trading company that focuses on imports and exports between the United States, China and Europe. The company handles everything from product research and product development to imports and market launch. Company shareholders are Katarina Greene who runs Peace of Mind Marketing and Claesson AB consisting of Ulrik Claesson.
FACT SHEET ENDLESS CANDLES ™ - The Original
Features:
- An electronic LED candle with functions throughout the year - around the clock (different colors and themes to suit any season).
- Decorative, authentic wax candle.
- Realistic flame.
- Automatic Timer Function - Set the timer for 4 or 8 hours at a particular time of day.
The candle will automatically turn on at the same time the next day and “burn” for 4 or 8 hours.
- The batteries last for about 1,000 hours for all C- battery driven pillar candles.
- Approximately 400 h “burn” time for tea candles and taper candles driven with 2xAA batteries.
- 10-15 h “burn” time for the rechargeable unit. (Batteries are not included but C batteries are available for sale as a separate item.)
- Endless Candles are also offered in several sizes, colors, patterns, and in tea lights, strings of miniature diodes, funeral and lantern candles, rechargeable candles, and taper candles.
- CE, WEEE and RoHs certified.
Areas of use:
- Fireproof, great around children, pets and flammable materials. No limits on how close the candle can be placed next to combustible items.
- Lantern and grave lights are moisture and wind resistance, great for outdoor usage.
- Pillar candles can withstand some moisture and are wind resistance, also works for outdoors usage.
- Additional home security and peace of mind with the built in timer when you are not at home.
- Eliminates wax stains.
- Environmentally friendly due to less waste material and soot issue.
- Saves time and energy.
- Does not generate any heat.
- Possible to come home to a welcoming and cozy home with the timer function.
- Creates a simple, safe and memorable atmosphere for weddings, parties and other celebrations.
- Let the candles glow in, for example, the bathroom for a whole evening without supervision.
About Endless Candles:
- Developed in collaboration between the United States and Scandinavia, products made in China.
- Endless Candles ™ is a registered trademark.
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