2012 ACCE panel Discussion Talking Points & Description

Contact: Steve Robinson, 847-951-2445;

Moderators:

Steve Robinson, Area Director – North, Constant Contact

Anissa Starnes, Regional Development Director, North & South Carolina & Tensessee

Panelists:

Jared Arnett, MBA
President/CEO
Southeast Kentucky Chamber

787 Hambley Boulevard

Pikeville, KY 41501
o. 877-738-4400

Lisa Weitzel
Illinois Chamber of Commerce
Manager - Corporate Communications

Illinois Association of Chamber of Commerce Executives
Director of Communications

P. 217-522-5512 x222

215 E. Adams Street
Springfield, IL 62701

Beth Morrison

Vice President - Member Services

Greater Dalton Chamber of Commerce

100 S. Hamilton Street

Dalton, Georgia 30720

Direct Line: (706) 712-0949

Session Description

Getting the Most from Your Online Marketing: Best Practices for Email, Social Media & Event Marketing

In this “how-to” session, you will learn how online marketing tools (email marketing, event management, and social media marketing), coupled with marketing KnowHow, can help you stand out in a noisy environment and drive results for your organization.

Learn from your peers what works for them in these three areas essential to your Chambers success!

Constant Contact has brought together three Chamber Executives who are doing all the right things in their email, social media and event marketing activities! What do they do that you could use in your Chamber?

They will share their hints and tips, what works and what doesn’t, and provide you with actual real life examples of how to make these tools work for you. Come ready to ask questions!!

Topics included are:

·  How to get people to like your Facebook page

·  How to use social media to drive event attendance

·  How to use email and social media together to promote events, communicate with diverse audiences and generate non-dues revenue

·  How to get people to open your emails

·  Segmenting your communications

·  How to convert your print newsletter to an e-newsletter

·  And much more!

Case Studies/Examples

The other thing that I would like for you to do is to find a few examples of email campaigns, social media posts, etc. that we can use as case studies/examples for those in attendance. If you can do screen shots of them, that would be great. If not, then just come prepared to talk about what it is that you do and give some specific examples for the attendees.

Talking Points

These are the topics we are going to focus on:

1. Member communications

Talking points:

·  What types of email communications do you send out?

·  How do you segment your communications?

·  Give us some examples of your social media communications for members?

·  How do you measure you social media communications?

·  How often do you send out different types of communications?

2. Event Promotion

Talking points:

a. segmentation

b. frequency

c. marketing plan

·  What types of events do you find draw the best attendance?

·  Tell us about the pre- and post-event communications you send out.

·  What is the frequency of your promotions?

·  Do you have a specific plan for email & social media and how do you integrate them with other ways to promote events?

3. Polling, Surveys & Feedback

Talking points:

·  Do you use surveys? If so, how?

·  Do you use polls? If so how?

·  How do you use this feedback?

·  Do you use the conversations occurring on your social media sites to change what you do?

4. Planning & Integration

Talking points:

·  Tell us about how you plan your communications calendar for email and social media.

·  Do you have a marketing communications committee?

·  Do you use email and social media together? If so, how?

·  How much time do you spend each day on social media?

Closing Thought

What one word of advice would you give to ensure a Chambers’ success in their email & social media communication?

Questions & Answers

We will have a question and answer segment at the end but also allow those in the audience to ask question throughout.

We will be showing examples of social media posts & emails you would like to share from your chamber and others during the session. Please save anything you can electronically (on a flash drive or email them to me) or simply bring samples to pass around the room.

It is highly likely that we won’t be able to cover everything on this outline. Also, we may go off into areas not even listed. That’s ok! The goal of this session is to be sure that those that attend walk away with some concrete ideas that they can implement in their chamber.

Please feel free to contact me if you have any thoughts or ideas!