14th INTERNATIONAL PRODUCT DEVELOPMENT MANAGEMENT CONFERENCE
Porto, Portugal
June (10) 11-12, 2007
Conference Venue: Faculty of Engineering of the University of Porto, Roberto Frias, Porto
PROGRAMME
Sunday, June 10, 2007
15:00 - 17:00 Registration:Faculty of Engineering of the University of Porto, Roberto Frias, Porto, Sala de Actos room
17:30 - 18:30 Welcome drink: Bonjóia Palace
Monday, June 11, 2007
08:15 - 09:00Registration: Faculty of Engineering of the University of Porto, Roberto Frias, Porto, Sala de Actos room
09: 00 - 09:45Welcome Session: Auditorium
Christer Karlsson: Conference Board Chairman
António Fernandes: Conference Chair
Aurora Teixeira: Conference Co-Chair
Renato Natal Jorge: Conference Co-Chair
Carlos Costa: Faculty of Engineering Dean
José Costa: Faculty of Economics Dean
José Marques dos Santos: University of Porto Rector
09:45 - 10:30Keynote Speaker-Auditorium:Reality Computing: A New Frontier, Professor António Câmara, CEO of YDREAMS
10:30 - 11:00Coffee/Tea Break
11:00 - 12:30Parallel Sessions
B012
/ B016 / B022 / B028 / B032 / B033 / B034 / AuditoriumKnowledge and IT Resources in PD
Chair: Alan MACCORMACK / PD Strategy and Performance
Chair:Roberto FILIPPINI / Product Development Process
Chair:John CHRISTIANSEN / Creativity and Design Management
Chair: ArmandHATCHUEL / PDin Services
and Software
Chair:Paul COUGHLAN / Marketing Users
and PD
Chair: Claus VARNES / NetworkAlliances
in PD
Chair:Keith GOFFIN / Organizing for Product Development
Chair:Renato NATAL
11:00 - 11:30 / ANTECEDENTS AND CONSEQUENCES OF INFORMATION TECHNOLOGY USAGE IN NPD:
A COMPARISON OF DUTCH AND U.S. COMPANIES
GLORIA BARCZAK - FAREENA SULTAN - ERIK JAN HULTINK / “WE SUCCEEDED, THEREFORE WE DID WELL”
EX-POST RATIONALIZATION BIAS IN NPD PRACTICES
ANNE MICHAUT - FRÉDÉRIC DALSACE / WHAT MAKES AN ARTICLE A CLASSIC?
WIM BIEMANS - ABBIE GRIFFIN -
RUDY MOENAERT / DESIGN, ABSORPTIVE CAPACITY, SOURCE-RECIPIENT KNOWLEDGE COMPLEMENTARITY AND NEW PRODUCT DEVELOPMENT PERFORMANCE:
AN EMPIRICALLY DERIVED FRAMEWORK
CELINE ABECASSIS-MOEDAS –
SIHEM BEN MAHMOUD JOUINI / NEW SERVICE DEVELOPMENT: EXPLORATORY STUDY ON INNOVATION PROCESSES IN EXPERIENCE INTENSIVE SERVICES
TOMMASO BUGANZA –
FAUSTO GARCIA -
ROBERTO VERGANTI / FINANCIAL REWARDS IN OPEN SOURCING MODELS,
THE CASE OF MULTIMEDIA SERVICES
IRMA BORST –
JAN VAN DEN ENDE / OUTSOURCING AND ORGANIZING OF NPD:
SURVEY OF MALAYSIAN INDUSTRY
AMMAR AL SHALABI - MOHAMED OMAR - JONAS RUNDQUIST / NEW PRODUCT DEVELOPMENT PORTFOLIOS
-ORGANISATION, STRATEGY AND CONTEXT
HARRY BOER - NURAN ACUR, BJØRGE TIMENES LAUGEN,
PETRA DE
WEERD-NEDERHOF
11:30 - 12:00 / MANAGING KNOWLEDGE AMBIGUITY OF PRODUCT REQUIREMENTS WITHIN COMPLEX INTER -ORGANIZATIONAL WORKFLOWS
LUIZ BAUTZER / PLATFORM DEVELOPMENT SUPPORTED BY GAMING
JULIANA MIKKOLA HSUAN –
POUL K. HANSEN / BENEFITS OF SUSTAINING AMBIGUITY IN NEW PRODUCT DEVELOPMENT PROJECTS
ERIC BRUN – ALF STEINAR SAETRE / DEVELOPING CREATIVITY IN THE PRODUCT DEVELOPMENT PROCESS WITHIN A SMALL TO MEDIUM SIZED ENTERPRISE
RACHAEL BOWDEN - ANDREW WALTERS / MODULARITY AND OUTSOURCING IN NEW PRODUCT DEVELOPMENT
OF SOFTWARE
JUSSI HÄTÖNEN - SAMI JANTUNEN / MODELLING
DIGITAL IMAGE PRINTING PROPENSITY
PEDRO BRITO - ANTÓNIO CORREIA / THE USE OF INTEGRATION MECHANISMS
FOR KNOWLEDGE COMMUNICATION
MATTIAS AXELSON / REDUCING
ON-GOING PRODUCT DESIGN DECISION-MAKING BIAS
MICHAEL ANTIOCO- RUDY MOENAERT- ADAM LINDGREEN
12:00 - 12:30 / CREATING A BUSINESS CASE FOR PRODUCT DATA MANAGEMENT TECHNOLOGY –
A TRANSACTION COST APPROACH
JENS HULTMAN - HELÉN ANDERSON - NILS JOHANSSON / PRODUCT PORTFOLIO CHANGE AND ORGANIZATIONAL RENEWAL:
THE D.O. WINE INDUSTRY IN CASTILLA Y LEÓN (SPAIN).
ANA ORTEGA - TERESA GARCÍA -
Mª VALLE SANTOS / MANAGING THE EFFECTS OF FIRM’S EXISTING KNOWLEDGE BASE IN THE FRONT END OF INNOVATION PROCESS IN INDUSTRIAL CUSTOMER PROJECT
JARI SALO - KARJALUOTO- JUSSILA / BENEFITS OF DESIGN AS AN ELEMENT OF NEW SERVICE DEVELOPMENT: EVIDENCE FROM NEW TECHNOLOGY-BASED FIRMS
MARINA CANDI / UNDERSTANDING THE ROLE OF INNOVATIVENESS IN MARKET-DRIVEN PRODUCT DEVELOPMENT
SAMI JANTUNEN - JOUNI KOIVUNIEMI - KAISA HENTTONEN / CONSUMERS´
ATTITUDES TOWARDS BRAND EXTENSIONS
ISABEL BUIL –
EVA MARTÍNEZ -
LESLIE DE CHERNATONY / APPROPRIABILITY REGIME AND TRUST-COMPLEMENTARITIES OR PARADOXES IN COLLABORATIVE AND OPEN INNOVATION?
PIA HURMELINNA-LAUKKANEN - KIRSIMARJA BLOMQVIST-
JUKKA BERGMAN / OPEN INNOVATION:
PROCESS AND ORGANIZATION IN 4 ITALIAN LEADING FIRMS
TOMMASO BUGANZA - ROBERTO VERGANTI
12:30 - 14.00Lunch
14:00 - 15:30Parallel Sessions
B012
/ B016 / B022 / B028 / B032 / B033 / B034 / AuditoriumKnowledge and IT Resources in PD
Chair:Thomas HUSTAD / PD Strategy and Performance
Chair: Hans KOLLER / Product Development Process
Chair: Tommaso BUGANZA / Creativity and Design Management
Chair:Abbie GRIFFIN / Organizing for Product Development
Chair: Harry
BOER / Marketing Users
and PD
Chair: Armand HATCHUEL / Network Alliances
in PD
Chair:Aurora
TEIXEIRA / Organizing for Product Development
Chair: Alan MACCORMACK
14:00 - 14:30 / FIELD-FEEDBACK IN INNOVATIVE PRODUCT DEVELOPMENT:
A COMPARISON OF TWO INDUSTRIAL APPROACHES
AYLIN KOCA - A.J.M. SCHOUWENAAR- A.C. BROMBACHER / MEASURING TOP MANAGERS' INFLUENCE ON PRODUCTION INNOVATION
KARIN TOLLIN - ANNE MARTENSEN / THE OVERLOOKED DIFFERENCE BETWEEN PROCESS- AND PROJECT- ACCELERATION: EVIDENCE FROM A NEW PRODUCT DEVELOPMENT SIMULATION
ANNE MICHAUT - FRÉDÉRIC DALSACE / STRUCTURED METHODS OF NEW PRODUCT DEVELOPMENT AND CREATIVITY MANAGEMENT.
A TEACHING EXPERIENCE.
ANTÓNIO FERNANDES - SONIA VIEIRA -ALBERTINA MEDEIROS - RENATO NATAL / DEVELOPING AN EFFECTIVE INTEGRATED INNOVATION CAPABILITY IN CONSUMER GOODS FIRMS
STEPHANIE ENGELMAYR –
WIM G. BIEMANS / HOW DOES DISTANCE MATTER? THE IMPORTANCE OF PRE-LAUNCH STAKEHOLDERS IN THE SPATIAL DIFFUSION OF NEW MEDICINES
PAUL DRIESSEN - DAVID DEKKER / CHALLENGES ON ASYMMETRIC RELATIONSHIP IN PRODUCT DEVELOPMENT:
THE ROLES OF SUPPLIER AND GLOBAL CUSTOMER
KATRI VALKOKARI - TIINA VALJAKKA - ISMO RUOHOMAKI / IS RED, GREEN?
JOHN K. CHRISTIANSEN - CLAUS VARNES
14:30 - 15:00 / E-SOURCING INFORMATION AS AN INTERMEDIARY IN THE FUZZY FRONT END OF NEW PRODUCT DEVELOPMENT (NPD)
JARMILA KOPECKA - SICCO SANTEMA / ANALYZING THE RELATIONSHIP BETWEEN PERFORMANCE AND STRATEGIC ORIENTATIONS IN TIMES OF TURBULENCE
ANGELA PALADINO / REDUCTION OF TIME-TO-MARKET AS A SOURCE OF COMPETITIVE ADVANTAGE:
THE CASE OF INDUSTRIAL PRODUCTS
MANUEL NUNES - ANTÓNIO PAISANA-
ANA BRAGA / PERCEPTIONS OF PRODUCT DESIGN
KEITH GOFFIN - PIETRO MICHELI -JOE JAINA - FRED LEMKE –ROBERTO VERGANTI / RAPID RESPONSE CAPABILITIES:
THE IMPORTANCE OF SPEED AND FLEXIBILITY FOR SUCCESSFUL INNOVATION
CHRISTOPH GRIMPE -WOLFGANG SOFKA / MASS MARKETING, SEGMENTATION, OR INDIVIDUALIZATION? AN EMPIRICAL ANALYSIS OF CUSTOMER VALUE OF STANDARD, SEGMENT SPECIFIC AND INDIVIDUALIZED PRODUCTS
CHRISTOPH STEGER -NIKOLAUS FRANKE / SYSTEM INTEGRATORS’ NEW CHALLENGE: PRODUCT DEVELOPMENT WITHOUT MASS PRODUCTION
HARRI KULMALA - KATRI VALKOKARI - ISMO RUOHOMÄKI
JUHA-PEKKA ANTTILA / EXAMINING THE PRODUCT DEVELOPMENT PROCESS IN NEW ZEALAND SMES
JOHN GAWITH - N. GRIGG - A. SHAKER - A. ANDERSON
15:00 - 15:30 / KNOWLEDGE CREATION IN PHYSICAL AND VIRTUALLY COLLOCATED PRODUCT DEVELOPMENT TEAMS
JOHANN RIEDEL - SAKIROGLU, M.- JOHAL, P.-
PAWAR, KS. / THE EFFECTS OF TIME PERFORMANCE AND MARKET KNOWLEDGE ON NEW PRODUCT SUCCESS
ZELJANA PICCOLOTTO - ROBERTO FILIPPINI-WILLIAM JOHNSON / ORGANIZATIONAL-WIDE DEPLOYMENT OF ROBUST DESIGN AND ITS ROLE IN REDUCING PRODUCT DEVELOPMENT UNCERTAINTIES
KAZEM YAGHOOTKAR - LARS-UNO ROOS / REDEFINING PRODUCT QUALITY AS A FORMATIVE SCALE IN HIGH TECHNOLOGY FIRMS: CONCEPTUALIZING INTERNAL AND EXTERNAL DIMENSIONS
FRANCISCO MOLINA-CASTILLO - JOSE MUNUERA-ALEMAN / THE ROLE OF THE CHIEF TECHNOLOGY OFFICER (CTO) - RESPONSIBILITIES, SKILLS & QUALIFICATIONS
CORNELIUS HERSTATT –
FRANK TIETZE –
PHILIPP LORENZEN / WHEN DO TWO HEARTS BEAT AS ONE? THE EFFECT OF EXPECTATIONS ON CONSUMER EVALUATIONS OF NEW CO-BRANDED PRODUCTS
ERIK HULTINK - LISANNE BOUTEN- FERNANDO SECOMANDI-
DIRK SNELDERS / SUPPLIER INTEGRATION INTO NEW PRODUCT DEVELOPMENT:
THE EFFECTS OF COMPONENT CENTRALITY AND INNOVATIVENESS
MICHELE LIBERATI - FEDERICO MUNARI / IDENTIFYING TACIT KNOWLEDGE IN NPD: THE
METHODOLOGICAL CHALLENGE
KEITH GOFFIN - URSULA KONERS
15:30 – 16:00Coffee/Tea Break
16:00 – 17: 30Parallel Sessions
B012
/ B016 / B022 / B028 / B032 / B033 / B034 / AuditoriumKnowledge and IT Resources in PD
Chair: Harry
BOER / PD Strategy and Performance
Chair:
Tommaso BUGANZA / Product Development Process
Chair:Renato NATAL / PD Strategy and Performance
Chair: Roberto FILIPPINI / PDin Services and Software
Chair:John CHRISTIANSEN / Marketing Users
and PD
Chair:Erik Jan HULTINK / Network Alliances
in PD
Chair:Paul COUGHLAN / Organizing for Product Development
Chair:Cornelius HERSTATT
16:00 – 16:30 / PROACTIVE KNOWLEDGE MANAGEMENT:
AN INDEPENDENT ENABLER OF NEW PRODUCT DEVELOPMENT SUCCESS?
JASON MACVAUGH-STEPHANIE AUTY -
MARTYN PITT / ENVIRONMENTAL STRATEGIES AND GREEN PRODUCT DEVELOPMENT:
AN OVERVIEW ON SUSTAINABILITY-DRIVEN COMPANIES
AZZURRA BALICE - VITO ALBINO - ROSA DANGELICO / A MODEL FOR AMBIGUITY REDUCTION IN NEW PRODUCT DEVELOPMENT PROJECTS
ERIC BRUN –
ALF SAETRE / LINKING PRODUCT DEVELOPMENT TO CUSTOMERS´
STRATEGIC OBJECTIVES
MARIANNE KARLSSON - CARINA RISLUND / CUSTOMER EXPERIENCE DESIGN WITH THE SERVICE EXPERIENCE BLUEPRINT: APPLICATION TO THE REDESIGN OF AN ONLINE STOCK TRADING SERVICE
LIA PATRICIO - JOÃO FALCÃO E CUNHA-
RAYMOND FISK / TOOLKITS AS PROBLEM SOLVING ASSISTANTS –
AN EMPIRICAL STUDY OF HOW TO FACILITATE THE USE OF HEURISTICS IN USER SELF DESIGN PROCESS
PETER KEINZ - MARTIN SCHREIER / GOVERNANCE MODES FOR EXTERNAL TECHNOLOGY SOURCING IN DESIGN-DRIVEN INNOVATION
ANNA NOSELLA - SILVIA CANTARELLO - GIORGIO PETRONI - KAREN VENTURINI / DRIVERS OF RADICAL NEW SERVICE DEVELOPMENT IN SME’S
BAS HILLEBRAND - EDWIN NIJSSEN -
PATRICKVERMEULEN -
RON KEMP
16:30 – 17:00 / MANAGING NEW PRODUCT DEVELOPMENT SERVICES:
EVIDENCE FROM THE ITALIAN MARKET
EMANUELE PIZZURNO - RAFFAELLA MANZINI - VITTORIO CHIESA / VERICATION AND VALIDATION OF AN NPD BEST PRACTICES FRAMEWORK
GLORIA BARCZAK - KENNETH KAHN / DECISION MAKING PROCESS BASED ON RISK MANAGEMENT WITH FMEA IN NEW PRODUCT DEVELOPMENT:
AN EXPLORATORY STUDY AT DIFERENT BUSINESS
ANDRE SEGISMUNDO - PAULO MIGUEL / TRACKING THE ROUTES OF INNOVATION ACROSS PROJECTS:
A CROSS-CASES PERSPECTIVE
REMI MANIAK - CHRISTOPHE MIDLER -
SYLVAIN LENFLE / NEW SERVICE DEVELOPMENT IN THE LOGISTICS SERVICE INDUSTRY – A CASE STUDY APPROACH
ALEX DA MOTA PEDROSA - INGA LENA DARKOW / BRAND MANAGEMENT IN THE CONTEXT OF INTERNATIONALIZED BUSINESS OPERATIONS:
THE CASE OF COMPANIES IN SLOVENIA
ALEKSANDRA PISNIK KORDA - BORIS SNOJ -
MAGDA HUDOKLIN / THE IMPACT OF
THE ORIGINAL KNOWLEDGE OWNER ONNEW PRODUCT DEVELOPMENT PROJECTS IN
INTER-ORGANIZATIONAL COOPERATIONS
KAY OPPAT –
ANJA SCHULZE - GUNDULA HEYN / PATTERNS OF KNOWLEDGE DEVELOPMENT IN ARCHITECTURAL INNOVATION
CHRISTER KARLSSON - MARTIN SKOLD
17:00 – 17:30 / THE ROLE OF EXPERIENCE WHEN UTILIZING INTER-ORGANIZATIONAL RELATIONSHIPS FOR NEW PRODUCT DEVELOPMENT:
A TEST OF MEDIATION AND MODERATION EFFECTS
METTE PRAEST - THOMAS MORTENSEN / DIFFUSION OF PRODUCT SIGNS IN INDUSTRIAL NETWORKS:
THE ADVANTAGE OF THE TREND SETTER
CLAUDIO DELL'ERA-
ROBERTO VERGANTI / INNOVATION STRATEGY – INVESTIGATING THE PERFORMANCE EFFECTS OF INNOVATIVENESS, DISTANCE TO CORE BUSINESS, DRIVER OF INNOVATION, AND INNOVATION FIELD ORIENTATION
SALOMO SOEREN -NANJA STRECKER - KATRIN TALKE / MANAGING PRODUCT TECHNOLOGY
AND STYLE WITH A CUSTOMER FOCUS
MASARU ISHIOKA - KAZUHIKO YASUDA / BOUNDARY OBJECTS AS CONTRIBUTORS TO INTER-ORGANIZATIONAL SERVICE CONCEPT AND SERVICE PROCESS DEVELOPMENT
EMMI VALKEAPÄÄ - RITA LAVIKKA –
MIIA JAATINEN - RIITTA SMEDS / VALUE CREATION THROUGH MOBILE SERVICE USAGE: INVESTIGATING THE ROLE OF CONTEXT AWARENESS AS AN INFLUENCING FACTOR
JOHANNA LENGAUER –
ASTRID DICKINGER / NEW PRODUCT DEVELOPMENT COOPERATION:
SMES INNOVATION THROUGH THE COLLABORATIVE RELATIONSHIP
WITH OTHER INDEPENDENT ORGANIZATION
MARÍA PEMARTÍN - JOSÉ ALEMÁN / THE ROLE OF SELF-ORGANIZATION IN NEW PRODUCT DEVELOPMENT:
EMPIRICAL EVIDENCE FROM AUSTRIAN SEMICONDUCTOR FIRMS
RUDOLPH KOCH - KARL-HEINZ LEITNER
18:30Departure to the Conference dinner
Tuesday, June 12, 2007
08:45 - 09:30Keynote speaker-Auditorium:Innovation in Portugal:The role of COTEC,Professor Rui Guimarães CEO of COTECPORTUGAL
09:30 - 11:00Parallel sessions
B012
/ B016 / B022 / B028 / B032 / B033 / B034 / AuditoriumPD Strategy and Performance
Chair: Harry
BOER / PD Strategy and Performance
Chair:Erik Jan HULTINK / Network Alliances
in PD
Chair: Thomas HUSTAD / Product Development in a Global Context
Chair:Armand HATCHUEL / Radical Product Innovation
Chair:Hans KOLLER / Marketing Users
and PD
Chair: Cornelius HERSTATT / Organizing for Product Development
Chair:Roberto VERGANTI / Organizing for Product Development
Chair:Petra de weerd NEDERHOF
09:30 - 10:00 / STRENGTHENING EFFECTS OF ACCOMPLISHED CUSTOMER VALUE AND NEW SERVICES SUCCESS ON THE IMPACT OF MARKET ORIENTATION ON FINANCIAL PERFORMANCE
ANA QUEIROGA - LUÍS LAGES / PRODUCT INTRODUCTION, ADVERTISING AND MARKET VALUE IN THE COCA-COLA VS PEPSI COMPETITION
MARCO GIARRATANA - ANDREA FOSFURI / INTEGRATING KNOWLEDGE GENERATED IN A DISTRIBUTED PRODUCT DEVELOPMENT PROCESS –
CASE STUDIES IN MANUFACTURING SMES
JONAS RUNDQUIST / DELOCALIZING ENGINEERING – CHALLENGES OF A LEARNING PROCESS
CEDRIC DALMASSO-JEAN-CLAUDE SARDAS / EXPLORATORY MARKET LEARNING PROCESSES IN RADICAL PRODUCT DEFINITION
LUCA BERCHICCI - CHRISTOPHER L. TUCCI / BRAND COMMUNITY MEMBERS AS SOURCE OF INNOVATION
KURT MATZLER - JOHANN FÜLLER-
MELANIE HOPPE / THE ROLE OF TARGET COSTING WITHIN NEW PRODUCT DEVELOPMENT
MANUEL NUNES - ANTÓNIO PAISANA-
ANA BRAGA / GLOBAL PRODUCT DEVELOPMENT PROCESS AND BRAZILIAN SUBSIDIARIES:
A COMPARISON BETWEEN WHITE GOOD AND AUTOMOTIVE INDUSTRIES
ROBERTO MARX - NILSON JAIR SANTIN
10:00 - 10:30 / FINANCIAL CONTROL IN PRODUCT DEVELOPMENT: EXPLORING THE GAP BETWEEN THE IDEAL AND ACTUAL STRUCTURES
MIKKO VARILA - PETRI SUOMALA / PROFILING SUSTAINABLE INNOVATORS: NOT READY TO MAKE NICE?
CHRISTOPH GRIMPE-
IHSEN KETATA -
WOLFGANG SOFKA / PROBLEM-SOLVING COMMUNICATION AND TEAM PERFORMANCE IN MULTI-ORGANIZATION MULTI-TEAM PROJECTS
JOHANNA SCHÖNROK / TRANSACTIVE MEMORY SYSTEM IN DISTRIBUTED R&D TEAMS:
A CASE STUDY
NATALIA KITAYGORODSKAYA / ANALOGIES AND MENTAL SIMULATIONS IN LEARNING FOR RNPS
(REALLY NEW PRODUCTS):
THE ROLE OF VISUAL ATTENTION
STEPHANIE FEIEREISEN - VERONICA WONG-
AMANDA BRODERICK / AFTERMARKET AS A PREMARKET FOR BREAKTHROUGH USAGE INNOVATION
SIHEM BEN MAHMOUD-JOUINI - JUAN FORERO-
CHRISTOPHE MIDLER / INTERACTING WITH CUSTOMERS FOR KNOWLEDGE CREATION
ANDERS RICHTNER-PÄR ÅHLSTRÖM / DEGREE OF INNOVATIVENESS –
A FORMATIVE MEASUREMENT MODEL CONTROLLING FOR INFORMANT BIAS
SALOMO SOEREN
10:30 - 11:00 / DEVELOPING SALEABLE
PRODUCTS :
RISKS AND OPPORTUNITIES OF PRODUCT DIVERSIFICATION
BLANCHE SEGRESTIN –
ERIC BALLOT - BENOÎT WEIL / DESIGN SCORE CARD:
MEASURING DESIGN PERFORMANCE AT THE FIRM LEVEL
MACBRYDE – EVANS- MARTINEZ- MOULTRIE-NIXON- PAWAR-RIEDEL / NETWORK INNOVATIVENESS AND SME’S: EVIDENCE FROM THE PORTUGUESE CASE
CRISTINA RODRIGUES –
E. FERNANDES,
F. MARTINS / LEVERAGING LOCALISED MARKET KNOWLEDGE FOR INTERNATIONAL NEW PRODUCT DEVELOPMENT:
AN EMPIRICAL STUDY OF THE PROCESS AND CAPABILITY
HELEN PERKS - MARIANNA ROUPAS / THE PROCESSES BY WHICH SERIAL INNOVATORS INNOVATE
ABBIE GRIFFIN - NATHAN HOFFMAN-
RAY PRICE–
BRUCE VOJAK / HOW CONSUMERS’ LEADING-EDGE STATUS INFLUENCES THE PERCEIVED COMPLEXITY OF INNOVATIONS AND THEIR OPINION LEADERSHIP: IMPLICATION
OBERHAUSER -SCHREIER -REINHARD / SOFTWARE PRODUCT DEVELOPMENT DURING ORGANIZATIONAL RESTRUCTURINGS
-THE CONSTRUCTION
OF STABILITY
BEATA SEGERCRANTZ / NEW ACTORS IN NEW PRODUCT DEVELOPMENT:
INVESTIGATING COMMUNICATION AND COLLABORATION IN
INTERDISCIPLINARY PRODUCT DEVELOPMENT
SARA PERSSON - MARIANNE KARLSSON –
KLARA ROHLIN - CHRISTINE RÄISÄNEN
11:00 - 11:30Coffee / Tea Break
11:30 - 12:30Parallel Sessions
B012
/ B016 / B022 / B028 / B032 / B033 / B034 / AuditoriumPD Strategy and Performance
Chair:Roberto VERGANTI / PD Strategy and Performance
Chair:Roberto
FILIPPINI / Network Alliances
in PD
Chair:Hans KOLLER / Network Alliances
in PD
Chair: Keith GOFFIN / Radical Product Innovation
Chair:Cornelius HERSTATT / Marketing Users
and PD
Chair: Abbie GRIFFIN / Leadership and Creativity inPD
Chair:Tommaso BUGANZA / Organizing for Product Development
Chair: John CHRISTIANSEN
11:30 - 12:00 / EXPLORING THE LINK BETWEEN STRATEGY AND EVALUATION CRITERIA IN NPD
HELLE ALSTED SONDERGAARD - KRISTIN RISOM JESPERSEN / BEFORE AND AFTER THE CELTIC TIGER - A LONGITUDINAL PANEL STUDY OF THE NPD SUCCESS FACTORS IN IRISH HIGH-TECHNOLOGY SMES
ANN LEDWITH - FERGUS LYONS -
PAUL COUGHLAN / UNIVERSITY-INDUSTRY PARTNERSHIPS IN PRODUCT DEVELOPMENT
ARUNA SHEKAR –
S. LIM –
A. ANDERSON–
J. GAWITH / DESIGN INNOVATION AND THE KNOWLEDGE TRANSFER PARTNERSHIP:
A CASE STUDY OF
CONTOUR PREMIUM AIRCRAFT SEATING
KATIE WALL –
POVL LARSEN - GRAHAM BALLARD- JARRED EVANS / A DYNAMIC INNOVATIVENESS FRAMEWORK FOR RADICAL INNOVATIONS
HUESIG STEFAN / WHAT DO INNOVATORS DO TO SUCCEED?
A CASE STUDY OF SAGE PLC
MANUEL OLIVEIRA - HORTÊNSIA BARANDAS -
ANTÓNIO BARROS / CORPORATE GOVERNANCE AND PRODUCT INNOVATION
ROBERT KOK - THEO POSTMA / RESOURCE CATEGORISATION AS A PART OF BUSINESS MODEL CONCEPT: AN EMPIRICAL ASSESSMENT OF APPROPRIATENESS FROM BUSINESS MANAGERS’
MARKO SEPPÄNEN - SAKU MÄKINEN
12:00 - 12:30 / HOW THE CORPORATE MINDSET CAN FACILITATE SUCCESSFUL LAUNCH STRATEGY
KATRIN TALKE - ERIK JAN HULTINK / THE BUSINESS MODEL AS AN ORGANIZATIONAL SENSEMAKING DEVICE IN THE FRONT-END OF
THE PRODUCT INNOVATION PROCESS
MALKUS LINDROOS-
JARNO POSKELA -
HENRI SIMULA -
PEKKA BERG -
TEA LEMPIÄLÄ / PROCESS RELATED CHALLENGES
IN R&D ALLIANCES
LARS UPPVALL / BUILDING COMPETENCES FOR OPEN INNOVATION
FRANCESCO ZIRPOLI –
MARKUS BECKER / A SPIRAL MARKET STUDY GUIDELINE FOR THE EARLY PHASES OF RADICAL INNOVATIONS IN THE MEDICAL DEVICE SECTOR
PIETRO IMELLI - CARMEN KOBE -
VALENTIN BÜRGISSER / THE COMMERCIALISATION OF HIGH-TECHNOLOGY INNOVATION: EXPLORING THE DETERMINANTS OF MARKET SUCCESS
FEDERICO FRATTINI - VITTORIO CHIESA / LEAN PRODUCT DEVELOPMENT - EXPLORING ELEMENTS OF A COHERENT MANAGEMENT CONCEPT
ANJA SCHULZE - THORSTEN STÖRMER / CRITICAL SUCCESS FACTORS ON PRODUCT DEVELOPMENT: EVIDENCES FROM TECHNOLOGICAL BASED FIRMS IN BRAZILIAN SMALL AND MEDIUM COMPANIES
SERGIO SILVA - DANIEL JUGEND -JOSE TOLEDO -
GLAUCO MENDES
12:30 – 14:00Lunch
14:00 – 15:30Parallel Sessions
B012
/ B016 / B022 / B028 / B032 / B033 / B034 / AuditoriumOrganizing for Product Development
Chair: Aurora TEIXEIRA / Organizing for Product Development
Chair:Renato NATAL / Entrepreneurship and PD
Chair:Thomas HUSTAD / PD Strategy and Performance
Chair:Keith GOFFIN / Radical Product Innovation
Chair: Abbie
GRIFFIN / Marketing Users
and PD
Chair:Erik Jan
HULTINK / Product Development Process
Chair:Alan MACCORMACK / Leadership and
Creativity in PD
Chair:Claus VARNES
14:00 - 14:30 / COMMUNICATION GAPS OR MENTALITY GAPS-
WHY DO PRODUCT DEVELOPMENT AND DESIGN PROCESSES GET UNSUCCESSFUL?
MANUELA LACKUS - MARIO KOLAR - DOMINIK WALCHER-BERNHARD ROTHBUCHER / INNOVATION AND MODULARITY:
A CASE IN CULTURAL PRODUCTS DESIGN
ELENA BONEL / COMBINING 3 TYPES OF CORPORATE INNOVATION STRATEGIES THROUGH A MULTIPLE VENTURE SET-UP:
THE DANFOSS GOLDEN GATE VENTURE SET-UP
ANN HOJBJERG CLARKE - MAJBRITT ROSTGAARD EVALD / THE CREATION OF MARKETING ASSETS: THE ROLE OF NEW PRODUCT DEVELOPMENT
VASILIS THEOHARAKIS - GRAHAM HOOLEY / A SOCIO-INTERACTIVE FRAMEWORK
FOR THE
FUZZY FRONT END
FRIDO SMULDERS - EGON L. VAN DEN BROEK - MASCHA VAN DER VOORT / READINESS FOR THE NEXT GENERATION OF INFORMATION COMPETENCE IN NEW PRODUCT DEVELOPMENT
KRISTINA RISOM-JESPERSEN –
HELLE ALSTED SOENDERGAARD / FORGOTTEN INVENTIONS AND SERENDIPITY IN TURNING THEM INTO INNOVATIONS
OLAVI UUSITALO / SUPPORTING INNOVATIVENESS IN THE FRONT-END OF INNOVATION –
THE IMPORTANCE OF ORGANIZATIONAL CULTURE AND SOCIAL DYNAMICS
TEA LEMPIÄLÄ - ELINA MOISIO
14:30 - 15:00 / ADOPTING PROJECT PORTFOLIO MANAGEMENT IN PUBLIC SECTOR SERVICE R&D
MIIA MARTINSUO - PÄIVI LEHTONEN / METHODS AND METHODOLOGIES USE TO IMPROVE THE PRODUCT DEVELOPMENT PROCESS:
A COMPARATIVE STUDY
SUSANA BARBOSA - CARLA ESTORILIO / AN EMPIRICAL STUDY OF MEASURES OF ACADEMIC RESEARCH PROJECTS:
IS EXPLOITATION POTENTIAL A PRIORITY?
SAKU MÄKINEN – MARKO -SEPPÄNEN - RIKU KONONEN / "CRITERIA TO DEFINE THE PROJECT’S PORTFOLIO OF THE ORGANIZATION – MULTIPLE CASES ANALYSIS "
MARISA PADOVANI - ANTÔNIO RAFAEL -NAMUR MUSCAT -ROBERTO
CAMANHO / INNOVATION CREATION IN ONLINE CONSUMER GROUPS
KURT MATZLER - GREGOR JAWECKI -
JOHANN FÜLLER / RADICAL INNOVATION IN THE SOFTWARE INDUSTRY:
DO LEAD USERS TAKE PART TO THE PROCESS?
FRANÇOIS SCHEID - FLORENCE CHARUE-DUBOC / MODELING THE FACTORS DETERIORATING PROJECT PERFORMANCE IN MULTIPROJECT ENVIRONMENTS USING SYSTEM DYNAMICS
KAZEM YAGHOOTKAR - LARS-UNO ROOS / ORGANIZATIONAL ENVIRONMENT AND CREATIVITY IN NEW PRODUCT DEVELOPMENT PROCESSES
MARISA VISSER – ANABELA CORREIA -ANTÓNIO MOREIRA –
MARIA HANEMAN - JORGE ALVES
15:00 - 15:30 / ORGANIZATION AND ENVIRONMENT FACTORS AS INHIBITORS OF EXTERNAL LEARNING FOR NEW PRODUCT AND TECHNOLOGY DEVELOPMENT
YOO SO-JIN - WEE-LIANG TAN / NEW PRODUCT DEVELOPMENT AND MARKET NICHES (THE CASE OF SLOVENIA)
DRAGO DUBROVSKI / LICENSING, SPIN-OFF BEHAVIOUR AND THE UNIVERSITY POLICY ENVIRONMENT
MARK WHELAN - PAUL COUGHLAN / KNOWLEDGE TRANSFER IN THE VIRTUAL LABORATORY:
OPEN INNOVATION?
LEE JONG-HO - / THE DEVELOPMENT PROCESS MANAGEMENT OF FARMING MACHINERY AND IMPLEMENTS:JULIANITA SIMÕES-LUCIANO LIMA-
ALINE MANO -
JOSÉ SILVA / THE ROLE OF ONLINE CUSTOMER EXPERIENCE IN NPD: AN EXPLORATORY STUDY IN THE TOY SECTOR
LUCIO LAMBERTI - GIULIANO NOCI / NEW PRODUCT INNOVATION PROCESS:
A CASE STUDY FROM THE METAL MANUFACTURING INDUSTRY
JARI SALO - HEIKKI KARJALUOTO -HANNA JUSSILA / THOUGHT RISKS IN DESIGN
PERTTI SAARILUOMA - JOHANNES HOVI - MINNA PARTINEN - RAIJA SUVINEN
15:30 - 15:45Coffee / Tea Break