12 Months of Marketing
12 Months of Marketing:
Strengthening Your Chapter, Month by Month
Jan / Feb / March / April / May / JuneAttend LC05 / Encourage members to attend EC05; offer a benefit each month at chapter meeting / Encourage members to attend EC05; offer a benefit each month at chapter meeting / Encourage members to attend EC05; offer a benefit each month at chapter meeting / Encourage members to attend EC05; offer a benefit each month at chapter meeting / Encourage members to attend EC05; offer a benefit each month at chapter meeting
Tell members to appeal to employers to fund conference / Tell members to appeal to employers to fund conference; discuss benefits of CPCE / Tell members to appeal to employers to fund conference; discuss benefits of CPCE / Tell members to appeal to employers to fund conference; discuss benefits of CPCE / Tell members to appeal to employers to fund conference; discuss benefits of CPCE
Put ad in chapter newsletter re EC05 / Put ad in chapter newsletter re EC05 / Put ad in chapter newsletter re EC05 / Put ad in chapter newsletter re EC05 / Put ad in chapter newsletter re EC05
Encourage members to reach out to prospective NACE members especially regarding advantages of NACE membership and conference attendance / Encourage members to reach out to prospective NACE members especially regarding advantages of NACE membership and conference attendance / Encourage members to reach out to prospective NACE members especially regarding advantages of NACE membership and conference attendance / Encourage members to reach out to prospective NACE members especially regarding advantages of NACE membership and conference attendance / Encourage members to reach out to prospective NACE members especially regarding advantages of NACE membership and conference attendance
Plan fundraising, membership, and communication
drives / Take information back to the chapter from LC05; perhaps routinely schedule the chapter meeting following conference as a time to share that information / Send out chapter and EC05 conference announcements; bullet benefits of attending NACE conference; include in communications with non NACE members who would also benefit by attending / Hand out registration forms to all chapter members;
Also send out chapter newsletter with cover of brochure as ad / Schedule a CPCE meeting to stimulate interest in the certification and awareness of study group pre conference; invite a commission member to present, review test, advantages / Hand out registration forms to all chapter members, again
July / August / Sept / Oct / Nov / Dec
Attend EC05; send as many NACE and nonNACE members as possible / Plan who will attend LC06; survey members to find out what they need / Encourage members to attend EC06; offer a benefit each month at chapter meeting / Encourage members to attend EC06; offer a benefit each month at chapter meeting / Encourage members to attend EC06; offer a benefit each month at chapter meeting / Encourage members to attend EC06; offer a benefit each month at chapter meeting
Take information back to the chapter from EC05; perhaps routinely schedule the chapter meeting following conference as a time to share that information / Tell members to appeal to employers to fund conference / Tell members to appeal to employers to fund conference / Tell members to appeal to employers to fund conference / Tell members to appeal to employers to fund conference
Plan fundraising, membership, and communication
drives / Plan fundraising, membership, and communication
drives / Put ad in chapter newsletter re EC06 / Put ad in chapter newsletter re EC06 / Put ad in chapter newsletter re EC06 / Put ad in chapter newsletter re EC06
Encourage members to reach out to prospective NACE members especially regarding advantages of NACE membership and conference attendance / Encourage members to reach out to prospective NACE members especially regarding advantages of NACE membership and conference attendance / Encourage members to reach out to prospective NACE members especially regarding advantages of NACE membership and conference attendance / Encourage members to reach out to prospective NACE members especially regarding advantages of NACE membership and conference attendance
Plan fundraising,
Membership, and communication
drives / Plan fundraising, membership and communication
drives / Plan fundraising, membership, and communication
drives / Plan fundraising, membership, and communication
drives