Group 9 Quiz
Garrett Ericson, Emilee Evans, Emma Gotschall, Amy Lundquist, Chloe Gold, Jen McDonald, Ethan Arismendez, Madison Miller, Makala Pinkston, Ryan Trottier, Logan Gilbert, Bradley Adkins
1) Which of these is not an advantage of secondary data?
a.) Saves times and money if on target.
b.) Aids in determining direction for primary data collection.
c.) May not be on target with the research problem.
d.) Serves as a basis of comparison for other data.
2) An error when a sample somehow does not represent the target population is called ______.
a.) Measurement Error
b.) Sampling Error
c.) Frame Error
d.) Random Error
3) Which of these is not a probability sample?
A)Simple random sample
B)Stratified sample
C)Cluster sample
D)Organic sample
4) Which of the following is a type of error?
A) Sampling error
B) Market strategy error
C) Implied error
D) Retention error
5) Which of the following is not a role of marketing research?
a.) descriptive
b.) comparative
c.) diagnostic
d.) predictive
6) Observation research is the systematic process of recording the behavioral patterns of
a.) people
b.) objects
c.) occurrences without questioning them
d.) all of the above
7. Which is not a step in the Marketing Research Process?
a. Specify Sampling Procedure
b. Collect data
c. Create solution
d. Define problem
8. A sample arranged so that every element of the population has an equal chance of being selected is a
a. Population sample
b. Random Sample
c. Probability Sample
d. Equal distribution sample
9) Which of these is not a benefit of branding?
a.) Product Identification
b.) Public Knowledge
c.) Repeat Sales
d.) New-Product Sales
10) ______is a useful strategy when a combination of brand names enhances the prestige or perceived value of a product or when it benefits brand owners and users.
a.) Co-Branding
b.) Patents
c.) Labeling
d.) Warranty
11) True or False: Rarely does a company sell a single product. More often, it sells a variety of things.
a.) True
b.) False
12) What type of labeling focuses on a promotional theme or logo, and consumer information is secondary?
a.) Informational Labeling
b.) Creative Labeling
c.) Focused Labeling
d.) Persuasive Labeling
13) ______is when a product or company attempts to give the impression of environmental friendliness whether or not it is environmentally friendly.
a.) Recycling
b.) Zipping
c.) Greenwashing
d.) Catching
14) Which of the following research methods observes human behavior in it's natural context as portrayed by their culture?
A) Observation Research
B) Ethnographical Research
C) Virtual Shopping
D) Behavioral Targeting
15) Which of these is not an advantage of internet surveys?
A) Contact with hard-to-reach respondents
B) Reduced costs
C) Slow response time
D) Ability to ask personalized questions
16. Which is not a step in the Marketing Research Process?
a. Specify Sampling Procedure
b. Collect data
c. Create solution
d. Define problem
17. A sample arranged so that every element of the population has an equal chance of being selected is a
a. Population sample
b. Random Sample
c. Probability Sample
d. Equal distribution sample
18.Which of the following is NOT an observation research method?
a.People watching people
b.Machines watching an activity
c.People watching machines
d.People watching an activity
19. True or False: The most popular technique for gathering primary data, in which a researcher interacts with people to obtain facts, opinions, and attitudes.
a) True
b) False
20. Which of the following is NOT an advantage of using primary data?
a) The data used is current
b) Answers a specific research question
c) The source of data is known
d) It saves money for the researcher
21. True or False: Primary data is the preferred data method because it is easily accessible and cheap.
a. True
b. False
22. Ethnographic Research is
A) The study of human behavior in its natural context
B) The study of human behavior in a modified environment
C) The study of how customers react to different packaging
D) None of these
23. Which of the following is NOT a consumer product?
A. Convenience Product
B. Shopping Products
C. Economy Products
D. Specialty Products
Answers:
1) C
2) B
3) D
4) A
5) B
6) D
7) C
8) B
9) B
10) A
11) A
12) D
13) C
14) B
15) C
16) C
17) B
18) C
19) B
20)D
21) B
22) A
23) C