Colour

1)Which of the following words are not colours?

  1. Red
  2. Blue
  3. Green
  4. Azure
  5. Yellow
  6. White
  7. Pink
  8. Brown
  9. Puce
  10. Rainbow
  11. Black
  12. Turquoise
  13. Navy
  14. Khaki
  15. Beige
  16. Orange
  17. Stripe
  18. Purple
  19. Violet
  20. Indigo
  21. Scarlet
  22. Magenta
  23. Grey
  24. Burgundy

2)Match the words on the left with the words on the right to make common colour phrases

  1. Green
  2. White
  3. Black
  4. Red
  5. Green
  6. Black
  7. Blue-chip
  8. Blue
  9. Tape
  10. Fingers
  11. Lie
  12. Card
  13. Jack
  14. Company
  15. Blood(ed)
  16. Market

3)Write the colours phrases from exercise 2 in the spaces below.

  1. If you had a lot of money would you prefer to invest in a ………………………………………. Or take more of a risk?
  2. Are there any ………………………………………. Families in the Czech Republic? Do you think it is important to have aristocratic and royal families these days?
  3. Is there a ………………………………………. In the Czech Republic? What illegal things are bought and sold on it?
  4. Have you ever played ……………………………………….? Would you like to? Why/ Why not?
  5. Have you ever told anyone a ………………………………………. Or do you always tell the truth even if you know it will upset someone?
  6. Is there a lot of ………………………………………. In the Czech Republic or is there very little bureaucracy? What do you think should be done to reduce the amount of bureaucracy?
  7. Would you like to have a ………………………………………. And live and work in the USA? Why/ Why not? What is the equivalent document in the Czech Republic and how easy or difficult is it to get one?
  8. Do you have ………………………………………. Or do plants tend to suffer under your care?

4)Read the article about colour’s meaning and try to find any tips how to use the colours management as for the creating of new company logo or designing flat interiors.

  1. Red – For Danger, Passion, Excitement & Energy

Meanings:Red has a number of different associations and it can deliver a highly visible punch. It is the color of fire, danger, and blood on one hand; and love, sexuality and passion on the other. It is a bold, energetic and lively color that can symbolize strength, confidence and power.

Tips for use:…………………

  1. Orange – Fresh, Youthful, Creative & Adventurous

Meanings:Blending the warmth of red and the optimism of yellow, orange communicates activity and energy. Orange can tap into associations of youthfulness, creativity and adventure.

Tips for use:…………………

  1. Yellow – Optimistic, Cheerful, Playful & Happy

Meanings:Being the color of sunshine, yellow puts a smile on the dial. It is the most visible color from a distance and communicates cheerfulness, friendliness, joy and energy. However, yellow is also a cautionary color used in life vests, police cordoning tape and hazardous areas.

Tips for use:…………………

  1. Green – Natural, Vitality, Prestige & Wealth

Meanings:Green has two very common meanings; one being nature and the environment, and the other being finance and wealth. And of course green is, as the saying goes, ‘the color of money’ (US money, that is) and therefore associated with wealth and stability.

Tips for use:…………………

  1. Blue – Communicative, Trustworthy, Calming & Depressed

Meanings:Blue is the mostuniversally preferred color. It is a favorite to express reliability, trustworthiness and communication (I’m looking at you Facebook, Twitter and Samsung). It is also appreciated for it’s calming and harmonious qualities being associated with the sea and sky.

Tips for use:…………………

  1. Purple – Royalty, Majesty, Spiritual & Mysterious

Meanings:Purple is a low arousal color. It is traditionally associated with royalty, majesty or nobility as well as having a spiritual or mysterious quality.

Tips for use:…………………

  1. Brown – Organic, Wholesome, Simple & Honest

Meanings:Brown gets a lot of use in this era of organic and natural food, beauty and products. It is simple and strong.

Tips:…………………

  1. Pink – Feminine, Sentimental, Romantic & Exciting

Meanings:Pink has long been associated with females and is often viewed as being ‘girly.’ However, like all colors, pink is quite diverse and the level of intensity can impact its meaning.

Tips for use:…………………

  1. Black – Sophisticated, Formal, Luxurious & Sorrowful

Meanings: Black is to be taken seriously. It represents power, luxury, sophistication and exclusivity on one hand; and death, evil and mystery on the other.

Tips for use:…………………

  1. White – Purity, Simplicity, Innocence & Minimalism

Meanings:White represents simplicity, purity, innocence and perfection.

Tips for use:…………………

  1. Multicolor – Variety

Meanings:? Diverse color generally indicates variety – be it representative of people, countries, or offerings.

Tips for use:…………………

5)Talk to your partner about following points:

  1. What colours are in fashion at the moment?
  2. What are the main colours in your house or flat?
  3. What are your favourite colours?
  4. What colours suit you? What colours do you never wear?
  5. What colours have special significance in the Czech Republic?