Questionnaire

1. How much wine do you consume per week?

  • 1 glass or less
  • 2 – 10 glasses
  • more than 10 glasses

2. Usually you drink wine:

  • with lunch
  • with dinner
  • at night
  • anytime

3. Do you drink wine:

  • with friends
  • with spouse
  • alone

4. Please rank the following types of wine (1=least preferable).

  • White Dry
  • White Medium sweet
  • White Fruity
  • Red Dry
  • Red Medium Sweet
  • Red Fruity
  • Rose
  • Retsina

5. Do you observe a change in your wine-drinking habits according to the season?

  • Yes
  • No

If “YES” please specify preference: Summer______

Autumn______

Winter______

Spring______

6. Please rank the following criteria (1=least important) in terms of their importance when purchasing wine.

  • Area of origin
  • Packaging
  • Price
  • Quality
  • Brand name
  • Other ______(please specify)

7. How do you judge the quality of wine? (1=least important)

  • Colour
  • Aroma
  • Freshness
  • Purity
  • Grape Varieties
  • Taste

8. Which of the following countries do you recognize as wine producers?

  • Greece
  • Italy
  • France
  • Spain
  • South Africa
  • Australia
  • Chile
  • Other ______(please specify)

9. Is your purchase affected by (tick all that apply):

  • Direct mail actions / Brochures
  • Media advertisements
  • Exhibitions
  • Special news articles
  • Educative documentaries
  • Opinion leaders
  • Friends and family
  • Other ______(please specify)

10. Which package is more practical to you:

  • Glass bottle
  • Bag-in-box
  • Other ______(please specify)

11. Which size is more practical to you:

  • 0.25lt
  • 0.5lt
  • 0.75lt
  • 1lt
  • 3lt
  • 5lt
  • Other ______(please specify)

12. How much attention do you pay to the brand when buying wine?

  • I change brands often
  • I usually buy the same brands
  • I only buy one of two brands

13. How many Euros does the household you live in spend on wine in one month?

  • fewer than 15 Euro
  • 15 to 25 Euro
  • 25 to 50 Euro
  • more than 50 Euro

14. How much money would you spend on one bottle of wine?

  • 0 to 5 Euro
  • up to 15 Euro
  • up to 25 Euro
  • more than 25 Euro

15 Where do you buy wine?

  • at the supermarket
  • at the retailer
  • at the vineyard