Strategic Planning Template

Macro Environment Analysis

ABC, Inc.

1.1 External or Macro Environment Analysis

Review the macro environment and list the trends that may affect your business.

When completing a macro environment analyses you will be seeking to

answer the questions “what will affect the growth of our industry as a whole” and “What is the likely impact of all of the things that affect the growth of our industry”

The things that may affect your industry as a whole may also affect many

industries, such as interest rate rises, however you are only concerned with the things that affect your industry.

This template contains examples of trends to consider, the list is to be considered by no

means exhaustive. You will have to review the examples provided and update the list with the trends that are more likely to affect your industry.

Environmental

factor

Comments

Effect on

industry
growth

Technological FactorExample: increased ecommerce.Positive/negative

Web for business
transactions

Technology for your
products

Technology for you
process

Genetic engineering

Voice recognition
computing

Fiber-optics

Electronic

communications

Composite materials
Nanotechnology

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Strategic Planning Template

Macro Environment Analysis

ABC, Inc.

Environmental

factor

Economic Factors

Personal income rate
Disposable income

Average household debit Personal saving rate Unemployment rate

Inflation rates

Interest rates

Exchange rate(s)

Taxation rate(s)

Government budget allocation

Gross domestic product
Business savings rate

Legal / Political

Factors

Labor laws

Taxation laws

Deregulation /

privatization

Competition watchdog Legislative changes Tort law reform


Effect on

Commentsindustry

growth

Example: interest rates are forecast to increasePositive/negative

Example: Increased regulation of your industryPositive/negative

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ADDITIONAL TEMPLATE PREVIEWS

Strategic Plan Workbook II / Environmental Analysis Model / SWOT Analysis Model / Strategic Business Plan Workbook
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